From Solo Artist to CEO: Scaling a Spray Tan Empire

From Solo Artist to CEO: Scaling a Spray Tan Empire

In this episode of Slay The Spray, Kelly Callaghan sits down with Shonna Dexter and Jaclyn Cook to talk about scaling a spray tan business beyond yourself — the hiring mistakes, the identity crisis, and the mindset shifts it takes to finally get off the schedule. Get GlossGenius at glossgenius.com [http://glossgenius.com/] and use discount code SPRAY for 50% off your first two months of the Gold or Platinum plan. By the end of this episode, you will learn about: 1. How to know when it's time to make your first hire, and how to avoid overpaying or overextending yourself in the process. 2. A stress-free system for transitioning your shift hours to new staff without taking a financial hit. 3. Why being fully booked out is actually stalling your growth and costing you clients. 4. How to navigate the identity crisis that comes with stepping back from being "The Spray Tan Girl." 5. The real signs of burnout in the sunless industry, and how to build a business that can run without you in an emergency. Connect with Kelly: * Instagram: instagram.com/iam_kellyann [http://instagram.com/iam_kellyann] * TikTok: tiktok.com/@iam_kellyann [http://tiktok.com/@iam_kellyann] * Facebook: facebook.com/groups/beautybusinessbabes [http://facebook.com/groups/beautybusinessbabes] * YouTube: youtube.com/@iam_kellyann [http://youtube.com/@iam_kellyann] * Website: spraytanclass.com [http://spraytanclass.com/] And of course, don’t forget to join us next time for another episode of Slay The Spray!

Spray Tans & Sinners: Mobile Tanning Tips, TikTok Growth, and Staying Authentic

In this episode of Slay The Spray, Kelly Callaghan and Emily November Strand of Spray Tans and Sinners share their journey from mobile spray tanning to building a thriving studio business through raw, authentic social media content. They dive into everything from vlogging client appointments to navigating brand partnerships, hiring staff, and creating an inclusive space in an industry that hasn't always felt welcoming. Get GlossGenius at glossgenius.com [http://glossgenius.com/] and use discount code SPRAY for 50% off your first two months of the Gold or Platinum plan. By the end of this episode, you will learn about: 1. How Emily used authentic, unscripted vlogs of her mobile spray tan appointments to build trust and grow a loyal client base on TikTok. 2. The practical systems Emily uses for mobile spray tanning, including time-blocking, mileage limits, a minimal mobile bag, and safety tools like InvisaWear bracelets. 3. How Bestie Tanning Sessions, Hospitality Discounts, and Partnerships with tattoo shops and salons help maximize group bookings. 4. Why Emily chooses spray tan solutions based on brand values and inclusivity, not just product performance. 5. Emily's path from mobile tanning to opening her own studio room, including how she's hiring and compensating her first employee. Connect with Kelly: * Instagram: instagram.com/iam_kellyann [http://instagram.com/iam_kellyann] * TikTok: tiktok.com/@iam_kellyann [http://tiktok.com/@iam_kellyann] * Facebook: facebook.com/groups/beautybusinessbabes [http://facebook.com/groups/beautybusinessbabes] * YouTube: youtube.com/@iam_kellyann [http://youtube.com/@iam_kellyann] * Website: spraytanclass.com [http://spraytanclass.com/] And of course, don’t forget to join us next time for another episode of Slay The Spray!

Turning Pain Into Power: How My Darkest Moment Changed Everything

In this episode of Slay The Spray, Kelly Callaghan shares her raw and deeply personal journey of hitting rock bottom after a devastating divorce, and how she transformed her darkest moments into the fuel that built her thriving business and community. By the end of this episode, you will learn about: * How to turn your pain into power and use hardship as a catalyst for growth * Why no one is coming to save you and how owning that truth changes everything * The importance of resilience when your business and personal life are falling apart simultaneously * How to trust your gut and stay aligned with your vision no matter what life throws at you * Why giving up on your dreams is never the answer, even when you're at your lowest Connect with Kelly: * Instagram: instagram.com/iam_kellyann [http://instagram.com/iam_kellyann] * TikTok: tiktok.com/@iam_kellyann [http://tiktok.com/@iam_kellyann] * Facebook: facebook.com/groups/beautybusinessbabes [http://facebook.com/groups/beautybusinessbabes] * YouTube: youtube.com/@iam_kellyann [http://youtube.com/@iam_kellyann] * Website: spraytanclass.com [http://spraytanclass.com/] And of course, don’t forget to join us next time for another episode of Slay The Spray!

Collaboration vs Competition: The Real Industry Talk

In this episode of Slay The Spray, Kelly Callaghan shares her raw and honest journey from having a scarcity mindset to embracing collaboration, networking, and genuine industry friendships. She gets real about what collaboration over competition actually looks like in the spray tan world — the good, the bad, and the downright fake. Get GlossGenius at glossgenius.com [http://glossgenius.com/] and use discount code SPRAY for 50% off your first two months of the Gold or Platinum plan. By the end of this episode, you will learn about: * How shifting from a scarcity mindset to an abundance mindset can completely transform your business * Why "collaboration over competition" isn't always true and when to walk away * The green flags and red flags to watch for when collaborating with brands and artists * How to network authentically without feeling fake or salesy * How to protect your time, energy, and peace when a collaboration stops feeling right Connect with Kelly: * Instagram: instagram.com/iam_kellyann [http://instagram.com/iam_kellyann] * TikTok: tiktok.com/@iam_kellyann [http://tiktok.com/@iam_kellyann] * Facebook: facebook.com/groups/beautybusinessbabes [http://facebook.com/groups/beautybusinessbabes] * YouTube: youtube.com/@iam_kellyann [http://youtube.com/@iam_kellyann] * Website: spraytanclass.com [http://spraytanclass.com/] And of course, don’t forget to join us next time for another episode of Slay The Spray!

Everything You Need to Know About Slay the Spray 2027

In this episode of Slay The Spray, Kelly Callaghan shares her heartfelt vision behind the annual Slay The Spray event, why she created it, who it's truly made for, and what makes the 2027 Los Angeles event the most ambitious and transformational one yet. She gets real about the power of making bold decisions, betting on yourself, and walking into a room that can completely change the trajectory of your spray tan business. By the end of this episode, you will learn about: * How Kelly turned a gap in the spray tan industry into a thriving annual event built on community, education, and women empowering women * Why indecision is secretly killing your business and how saying yes to something scary can unlock a new level of confidence and momentum * How to choose the right ticket tier whether you're a complete beginner or a seasoned veteran to get the most out of the event * What makes Slay The Spray different with its unique mix of education, fun, connection, and high-vibe community that keeps women coming back year after year * What's new for 2027 including a bigger crowd, deeper experiences, more audience involvement, extended mastermind sessions, and flexible payment option Connect with Kelly: * Instagram: instagram.com/iam_kellyann [http://instagram.com/iam_kellyann] * TikTok: tiktok.com/@iam_kellyann [http://tiktok.com/@iam_kellyann] * Facebook: facebook.com/groups/beautybusinessbabes [http://facebook.com/groups/beautybusinessbabes] * YouTube: youtube.com/@iam_kellyann [http://youtube.com/@iam_kellyann] * Website: spraytanclass.com [http://spraytanclass.com/] And of course, don’t forget to join us next time for another episode of Slay The Spray!