Beauty Business Breakthroughs
Griselda Perkins spent 20 years in the military and thought she’d retire into a quiet, stable school job. But after finding Luxe and enrolling in her first training, she had one thought: “This could replace my job.” Now she runs a growing multi-room spa, leads with military-grade standards, and is building a training facility to elevate the next generation of providers. In this episode, Griselda shares: * The Luxe courses that gave her permission and structure to start — even as a total beginner * How she scaled to consistent $4K+ months while still working full-time * Her client experience strategy that’s bringing in families, professionals, and loyal locals * Why her spa vision includes both high-end services and team development * The moment she realized this industry wasn’t just a side hustle — it was her legacy This isn’t just another esthetician story. It’s a masterclass in leadership, elevation, and choosing a new path — no matter how late you start. Play the episode. You’ll feel what’s possible.
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