Behind the Training
Measuring What Matters: Trey Morton on Training That Actually Sells Russ Somers sits down with Trey Morton, Senior Director of Professional Education and Sales Training, to unpack what makes sales training stick (and sell). From his military‑shaped philosophy to a no‑fluff strategy that riffs on the Kirkpatrick model, Trey argues training isn’t about feel‑good scores - it’s about behavior change and real business outcomes. He shares how AI‑generated role‑plays are driving 12× more practice, what "commander’s intent" has to do with sales behavior, and the hard truth no trainer wants to face: results are the only thing that matters. Tune in to learn how to turn your training into revenue, not just activity.
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