What AI Search Is Saying About Your Therapy Practice with Joshua Brummel

What AI Search Is Saying About Your Therapy Practice with Joshua Brummel

You are spending money on marketing, but if someone asked you which ad, directory, or referral brought in your last three clients, could you actually answer? Most practice owners can't, and that single blind spot quietly shapes every decision they make about where to invest next. In this episode of Between Sessions with Berries, Kym sits down with Joshua Brummel, co-founder of TherapyFlow, who has managed over 3 million dollars in ad spend and worked with thousands of practices over the past seven years. Joshua breaks down how to finally see where your clients come from, why AI search may be saying things about your practice you don't even know about, and what a CRM actually does that your EHR never will. If marketing has felt like guesswork you fund on a hunch, this conversation gives you a clearer way to think about it. In This Episode, We Cover: * The golden referral ratio that tells you when it is time to grow your marketing. * The three channels still driving new clients for private practices. * How AI search like ChatGPT pulls information about your practice, accurate or not. * Why a decade-old review can quietly damage your brand reputation without your knowledge. * The people, process, and proof framework for showing up clearly online. * What a CRM does that an EHR does not, and the four signs you need one. * The context ratio Joshua uses to get content that does not sound generic. Connect with Joshua Brummel: Website: https://mytherapyflow.com/ [https://mytherapyflow.com/]Instagram: https://www.instagram.com/joshuabrummel/ [https://www.instagram.com/joshuabrummel/]Linkedin: https://www.linkedin.com/in/joshua-brummel/ [https://www.linkedin.com/in/joshua-brummel/] ______________ Join the Berries Community - A dedicated space for mental health clinicians to connect, share insights, and grow together. Look for Berries AI Official Community on Facebook at www.heyberries.com/community [http://heyberries.com/community] Brought to You By Berries: Ready to stop dreading your notes? Berries is your AI assistant for mental health professionals. Save time, stay compliant, and get back to the work you love. Learn more at heyberries.com [https://heyberries.com].

The Two Sentence Treatment Plan Formula with Barbara Griswold

Treatment plans might be the one piece of documentation mental health professionals dread most. Most of us were never taught how to write one, what insurance actually wants to see, or how often to update them. So a lot of us quietly skip them and carry around the low hum of guilt that we probably should be doing better. In this episode of Between Sessions with Berries, Kym welcomes back Barbara Griswold, LMFT, author of Navigating the Insurance Maze. Barbara spent the first 30 years of her practice not writing treatment plans at all. Then the industry shifted. Insurance companies started using treatment plans as a reason to deny payment and claw back money, even from clinicians with spotless notes, and that pushed her to figure out how to do them fast and teach them. She makes the whole thing far less intimidating and shows how a few repeatable pieces can cover most of your caseload. In This Episode, We Cover: * Why most mental health professionals quietly skip treatment plans. * The gap between your clinical goals and what insurance actually wants to see. * What medical necessity means and why self-esteem goals sink a plan. * The six essential elements every treatment plan needs. * The two sentences that handle the goals section for almost any client. * How often to update plans, including what Medicare expects. * The trap that leaves you choosing between fraud and an unpaid claim. Access Barbara Templates for free inside of Berries: Barbara Treatment Plan Template - https://app.heyberries.com/templates/shared/5Cref8DoKj0lLIoyyWpk [https://app.heyberries.com/templates/shared/5Cref8DoKj0lLIoyyWpk] Barbara Progress Note Template - https://app.heyberries.com/templates/shared/EqGfNafPQoU0PlLyZ6RQ [https://app.heyberries.com/templates/shared/EqGfNafPQoU0PlLyZ6RQ] https://app.heyberries.com/templates/shared/EqGfNafPQoU0PlLyZ6RQConnect with Barbara Griswold: Website: https://theinsurancemaze.com/ [https://theinsurancemaze.com/]Facebook: https://www.facebook.com/TheInsuranceMaze/ [https://www.facebook.com/TheInsuranceMaze/]Linkedin: https://www.linkedin.com/in/barbara-griswold-mft-b973b69/ [https://www.linkedin.com/in/barbara-griswold-mft-b973b69/] ______________ Join the Berries Community - A dedicated space for mental health clinicians to connect, share insights, and grow together. Look for Berries AI Official Community on Facebook at www.heyberries.com/community [http://heyberries.com/community] Brought to You By Berries: Ready to stop dreading your notes? Berries is your AI assistant for mental health professionals. Save time, stay compliant, and get back to the work you love. Learn more at heyberries.com [https://heyberries.com].

Meditation for Mental Health Professionals: You Are More Than Your Role | 20 min

Join Julie Grace for a 20-minute guided meditation created for mental health professionals who need a gentle reminder that they are more than the role they embody. Through breath awareness, visualization, and a releasing exercise, this practice invites you to temporarily set down your clinician identity and reconnect with the whole human being that you are. This meditation guides you through a full-body gratitude practice, helping you appreciate the richness of your life beyond your work. Return to your day or next session feeling grounded, expansive, and deeply reminded of all the threads that make up your unique and vibrant life. Berries Meditations offers mental health professionals a place to pause and reset. Created by Berries, these brief guided meditations are crafted to support the wellbeing of those who dedicate their days to caring for others. ______________ Join the Berries Community - A dedicated space for mental health clinicians to connect, share insights, and grow together. Look for Berries AI Official Community on Facebook at www.heyberries.com/community [http://heyberries.com/community] Brought to You By Berries: Ready to stop dreading your notes? Berries is your AI assistant for mental health professionals. Save time, stay compliant, and get back to the work you love. Learn more at heyberries.com [https://heyberries.com].

When High Achievement Becomes a Trap with Nichole Coyne

Many mental health professionals are high achievers by nature. The drive to do more, do it right, and never let anyone down can look like ambition from the outside while quietly running you into the ground from the inside. In this episode of Between Sessions with Berries, Kym sits down with Nichole Coyne, LCSW, a clinical therapist and coach who specializes in perfectionism, people-pleasing, and burnout in high achievers. Nichole shares how she found her niche as a recovering perfectionist herself, what separates healthy ambition from maladaptive perfectionism, and the deeper patterns that keep helpers stuck in cycles of overworking and self-criticism. In This Episode, We Cover: * The key difference between healthy ambition and maladaptive perfectionism, and why it matters. * How perfectionism often functions as a coping mechanism rooted in upbringing and attachment. * The three types of perfectionism and how each one shows up differently. * Why imposter syndrome hits hardest precisely when you have the most experience. * The "to-done list" technique for quieting the inner critic at the end of a hard day. * How a time and energy audit can reveal whether your current pace is actually sustainable. * What Nichole's coaching model offers beyond traditional therapy, and who it is designed for. Connect with Nichole Coyne: Website: https://www.ncoyne.com/ [https://www.ncoyne.com/] Instagram: https://www.instagram.com/nicholecoynecoach/ [https://www.instagram.com/nicholecoynecoach/] Facebook: https://www.facebook.com/nicholecoynecoach [https://www.facebook.com/nicholecoynecoach] YouTube: https://www.youtube.com/@nicholecoynecoach [https://www.youtube.com/@nicholecoynecoach] ______________ Join the Berries Community - A dedicated space for mental health clinicians to connect, share insights, and grow together. Look for Berries AI Official Community on Facebook at www.heyberries.com/community [http://heyberries.com/community] Brought to You By Berries: Ready to stop dreading your notes? Berries is your AI assistant for mental health professionals. Save time, stay compliant, and get back to the work you love. Learn more at heyberries.com [https://heyberries.com].

Meditation for Mental Health Professionals: Remembering Why You Do This Work | 20 min

Join Julie Grace for a 20-minute guided meditation created specifically for mental health professionals navigating burnout, fatigue, and emotional exhaustion. This practice gently invites you to step back from the weight of the work and reconnect with the deeper values, care, and meaning that first brought you to this path, without forcing positivity or denying difficulty. Through breath awareness and a guided visualization, you'll meet both a past version, and a future version of yourself. You'll return to your day reminded that meaning and sustainability, presence and rest, service and self-respect can all exist together. Berries Meditations offers mental health professionals a place to pause and reset. Created by Berries, these brief guided meditations are crafted to support the wellbeing of those who dedicate their days to caring for others. Music: Muladhara by Antonio Celotto: https://open.spotify.com/track/6jryZECtFIYLaWqSATL664?si=63386124931b430a [https://open.spotify.com/track/6jryZECtFIYLaWqSATL664?si=63386124931b430a] ______________ Join the Berries Community - A dedicated space for mental health clinicians to connect, share insights, and grow together. Look for Berries AI Official Community on Facebook at www.heyberries.com/community [http://heyberries.com/community] Brought to You By Berries: Ready to stop dreading your notes? Berries is your AI assistant for mental health professionals. Save time, stay compliant, and get back to the work you love. Learn more at heyberries.com [https://heyberries.com].