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The Anti-Pitch: Building Authority and Trust Without Being Salesy, with Ely Delaney

37 min · 30. Juni 2026
Episode The Anti-Pitch: Building Authority and Trust Without Being Salesy, with Ely Delaney Cover

Beschreibung

Most founders don't hate the work. They hate the selling, the moment they have to ask for the sale, when something tightens in the chest and a quiet voice says, don't be that person. Ely Delaney, a marketing and follow-up strategist, joins Sana to talk about the anti-pitch: building real authority through trust, and following up in a way that never makes people feel hunted. ABOUT THE GUEST: Ely Delaney is a marketing and follow-up strategist known as The People Whisperer. He started his first business in 1995 and now helps speakers, authors, and coaches build trust-first systems that grow a business through relationships rather than pressure. KEY TAKEAWAYS: * Authority is built on trust, not volume; be the same person everywhere people meet you. * Treat people like humans, not a personal ATM; start with "how's life going," not a pitch. * The money isn't in the list, it's in your relationship with the list. * The anti-pitch shares value, a book, a tip, an answer, far more often than it sells. * Following up doesn't mean "are you ready to buy"; it can simply be adding value. CONNECT WITH THE GUEST: Hub (website, socials, book, free resources, calendar): connectwithely.com [https://connectwithely.com/] Book: The Follow Up Code EPISODE CHAPTERS: (APPROX.) [00:00] The part of business most founders quietly dread [02:15] From a 1995 design agency to relationships first [05:10] Why authority is built on trust, not noise [11:15] The burned list: why size means nothing without relationship [16:25] The anti-pitch in practice: lead with value, not a sale [24:55] The trust timeline: following up without feeling pushy [35:05] Where to connect with Ely 🎙️ Want to Be a Guest on Healthy Mind, Healthy Life? Send me a direct message on PodMatch. 👉 DM Me Here: https://www.podmatch.com/hostdetailpreview/avik [https://www.podmatch.com/hostdetailpreview/avik] 🌱 About Healthy Mind By Avik™️ Healthy Mind By Avik™️ Global Mental Wellness Podcast Network - focused, credible, no more identity clutter. 👉 Subscribe and be part of this healing journey. > Refer a Guest > Know someone who would be a great fit for one of our podcast shows? Email us at services@podhealth.club with the subject line “Refer a Guest.” Requests without this subject line cannot be catered to. > Support Our Podcast: Support this Podcast [https://www.paypal.com/ncp/payment/DY4HFPYGHBYQN] 📬 Contact & Links Brand: Healthy Mind By Avik™️ Contact Us [https://www.podhub.club/contact] Based in: India & USA 🎧 All Podcast Shows [https://www.podhub.club/podcastnetwork] 🤝 Be a Guest [https://www.podhub.club/beaguest] 📩 Newsletter Substack [https://healthymindbyavik.substack.com/] 👉 Join the LinkedIn Community [https://www.linkedin.com/groups/14498362/] > 📌 Disclaimer - This episode is produced for educational and informational purposes only. All views expressed by the guest are their personal opinions alone and do not represent the views of the host or Healthy Mind by Avik™. The Network does not verify, endorse, or assume responsibility for any guest statements. Nothing in this episode constitutes medical, legal, financial, or professional advice, please consult a qualified professional before making any decisions. Listeners are encouraged to engage critically and independently with all content do not consume blindly. Use this content as a starting point for your own reflection and research, not as a substitute for professional guidance. Third-party content is referenced under fair use for informational purposes only. Guest speakers are solely responsible for their own statements. > If you have concerns about any content, please contact us [https://www.podhub.club/contact] here > > By listening, you acknowledge and accept this disclaimer in full. Read detailed disclaimer here. [https://www.podhub.club/terms-privacy/standard-podcast-disclaimer] #podmatch #healthymindbyavik #podhub.club #bizblend #antipitch #relationshipmarketing #followup #trustbuilding #emailmarketing #saleswithoutbeingsalesy #authority #networking #entrepreneurship #thepeoplewhisperer #elydelaney #marketingstrategy >

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Episode The Anti-Pitch: Building Authority and Trust Without Being Salesy, with Ely Delaney Cover

The Anti-Pitch: Building Authority and Trust Without Being Salesy, with Ely Delaney

Most founders don't hate the work. They hate the selling, the moment they have to ask for the sale, when something tightens in the chest and a quiet voice says, don't be that person. Ely Delaney, a marketing and follow-up strategist, joins Sana to talk about the anti-pitch: building real authority through trust, and following up in a way that never makes people feel hunted. ABOUT THE GUEST: Ely Delaney is a marketing and follow-up strategist known as The People Whisperer. He started his first business in 1995 and now helps speakers, authors, and coaches build trust-first systems that grow a business through relationships rather than pressure. KEY TAKEAWAYS: * Authority is built on trust, not volume; be the same person everywhere people meet you. * Treat people like humans, not a personal ATM; start with "how's life going," not a pitch. * The money isn't in the list, it's in your relationship with the list. * The anti-pitch shares value, a book, a tip, an answer, far more often than it sells. * Following up doesn't mean "are you ready to buy"; it can simply be adding value. CONNECT WITH THE GUEST: Hub (website, socials, book, free resources, calendar): connectwithely.com [https://connectwithely.com/] Book: The Follow Up Code EPISODE CHAPTERS: (APPROX.) [00:00] The part of business most founders quietly dread [02:15] From a 1995 design agency to relationships first [05:10] Why authority is built on trust, not noise [11:15] The burned list: why size means nothing without relationship [16:25] The anti-pitch in practice: lead with value, not a sale [24:55] The trust timeline: following up without feeling pushy [35:05] Where to connect with Ely 🎙️ Want to Be a Guest on Healthy Mind, Healthy Life? Send me a direct message on PodMatch. 👉 DM Me Here: https://www.podmatch.com/hostdetailpreview/avik [https://www.podmatch.com/hostdetailpreview/avik] 🌱 About Healthy Mind By Avik™️ Healthy Mind By Avik™️ Global Mental Wellness Podcast Network - focused, credible, no more identity clutter. 👉 Subscribe and be part of this healing journey. > Refer a Guest > Know someone who would be a great fit for one of our podcast shows? Email us at services@podhealth.club with the subject line “Refer a Guest.” Requests without this subject line cannot be catered to. > Support Our Podcast: Support this Podcast [https://www.paypal.com/ncp/payment/DY4HFPYGHBYQN] 📬 Contact & Links Brand: Healthy Mind By Avik™️ Contact Us [https://www.podhub.club/contact] Based in: India & USA 🎧 All Podcast Shows [https://www.podhub.club/podcastnetwork] 🤝 Be a Guest [https://www.podhub.club/beaguest] 📩 Newsletter Substack [https://healthymindbyavik.substack.com/] 👉 Join the LinkedIn Community [https://www.linkedin.com/groups/14498362/] > 📌 Disclaimer - This episode is produced for educational and informational purposes only. All views expressed by the guest are their personal opinions alone and do not represent the views of the host or Healthy Mind by Avik™. The Network does not verify, endorse, or assume responsibility for any guest statements. Nothing in this episode constitutes medical, legal, financial, or professional advice, please consult a qualified professional before making any decisions. Listeners are encouraged to engage critically and independently with all content do not consume blindly. Use this content as a starting point for your own reflection and research, not as a substitute for professional guidance. Third-party content is referenced under fair use for informational purposes only. Guest speakers are solely responsible for their own statements. > If you have concerns about any content, please contact us [https://www.podhub.club/contact] here > > By listening, you acknowledge and accept this disclaimer in full. Read detailed disclaimer here. [https://www.podhub.club/terms-privacy/standard-podcast-disclaimer] #podmatch #healthymindbyavik #podhub.club #bizblend #antipitch #relationshipmarketing #followup #trustbuilding #emailmarketing #saleswithoutbeingsalesy #authority #networking #entrepreneurship #thepeoplewhisperer #elydelaney #marketingstrategy >

30. Juni 202637 min
Episode Transforming Brilliant Jerks Into Inspiring Leaders: The Real Cost, with Dr. Katrina Burrus Cover

Transforming Brilliant Jerks Into Inspiring Leaders: The Real Cost, with Dr. Katrina Burrus

Every team has known one. The brilliant performer everyone tiptoes around, whose results are undeniable and whose presence is exhausting. For years companies told themselves the trade-off was worth it. Quietly, it never really was. Dr. Katrina Burrus, one of the world's first Master Certified Coaches, joins Sana to talk about what happens when a leader stops being the cost their team has to pay, and how brilliant jerks can become leaders people want to follow. ABOUT THE GUEST: Dr. Katrina Burrus is the CEO of Excellent Executive Coaching and one of the first Master Certified Coaches worldwide. A founding board member of ICF Switzerland, she wrote Managing Brilliant Jerks and has coached leaders at Nestlé, Novartis, the WHO, and the UN. KEY TAKEAWAYS: * Brilliance doesn't cancel the cost; toxic behavior shows up as turnover, absenteeism, and mistakes. * These leaders can change, but it takes a specialized process, not a quick "be nicer." * Specific, confidential feedback gets a high performer's attention because they hate underperforming. * Change isn't linear; under pressure, old patterns get triggered, and that's where coaching helps. * Prepare the wider team too, so genuine change is welcomed rather than met with suspicion. CONNECT WITH THE GUEST: Website: excellentexecutivecoaching.com [https://mkbconseil.ch/eec-podcast/] (free resources, TED talk, free strategy call) Book: Managing Brilliant Jerks [https://www.amazon.com/Managing-Brilliant-Jerks-Organizations-Visionaries/dp/0692510869] EPISODE CHAPTERS: (APPROX.) [00:00] The brilliant performer everyone tiptoes around [02:00] What drew her to this work: when words wound [07:00] The trade-off myth: brilliance doesn't excuse the cost [13:00] Honest feedback without judgment, and the boss in the room [20:00] A real example: destroying a peer to impress the boss [27:30] Why caring, and preparing the team, makes change stick [32:30] To the leader quietly carrying the cost 🎙️ Want to Be a Guest on Healthy Mind, Healthy Life? Send me a direct message on PodMatch. 👉 DM Me Here: https://www.podmatch.com/hostdetailpreview/avik [https://www.podmatch.com/hostdetailpreview/avik] 🌱 About Healthy Mind By Avik™️ Healthy Mind By Avik™️ Global Mental Wellness Podcast Network - focused, credible, no more identity clutter. 👉 Subscribe and be part of this healing journey. > Refer a Guest > Know someone who would be a great fit for one of our podcast shows? Email us at services@podhealth.club with the subject line “Refer a Guest.” Requests without this subject line cannot be catered to. > Support Our Podcast: Support this Podcast [https://www.paypal.com/ncp/payment/DY4HFPYGHBYQN] 📬 Contact & Links Brand: Healthy Mind By Avik™️ Contact Us [https://www.podhub.club/contact] Based in: India & USA 🎧 All Podcast Shows [https://www.podhub.club/podcastnetwork] 🤝 Be a Guest [https://www.podhub.club/beaguest] 📩 Newsletter Substack [https://healthymindbyavik.substack.com/] 👉 Join the LinkedIn Community [https://www.linkedin.com/groups/14498362/] > 📌 Disclaimer - This episode is produced for educational and informational purposes only. All views expressed by the guest are their personal opinions alone and do not represent the views of the host or Healthy Mind by Avik™. The Network does not verify, endorse, or assume responsibility for any guest statements. Nothing in this episode constitutes medical, legal, financial, or professional advice, please consult a qualified professional before making any decisions. Listeners are encouraged to engage critically and independently with all content do not consume blindly. Use this content as a starting point for your own reflection and research, not as a substitute for professional guidance. Third-party content is referenced under fair use for informational purposes only. Guest speakers are solely responsible for their own statements. > If you have concerns about any content, please contact us [https://www.podhub.club/contact] here > > By listening, you acknowledge and accept this disclaimer in full. Read detailed disclaimer here. [https://www.podhub.club/terms-privacy/standard-podcast-disclaimer] #podmatch #healthymindbyavik #podhub.club #bizblend #leadership #executivecoaching #brilliantjerks #emotionalintelligence #leadershipdevelopment #workplaceculture #toxicleadership #coaching #selfawareness #management #katrinaburrus #inspiringleaders >

Gestern37 min
Episode Your Relationship With Money: How Money Mindset Shapes Your Business | Scarlett Stanhope Cover

Your Relationship With Money: How Money Mindset Shapes Your Business | Scarlett Stanhope

Most founders think their business has a money problem: pricing, cash flow, sales. But sit with it long enough and a quieter truth shows up. Often it isn't the business, it's the person running it, and the story they've carried for years. Scarlett Stanhope, a money mindset and abundance coach, joins Sana to explore how your relationship with money shapes your business more than your strategy, and how to support yourself through work you love. ABOUT THE GUEST: Scarlett Stanhope, known as The Biz Hippie, is a money and abundance coach with a finance background. She helps coaches, creatives, and heart-led entrepreneurs transform their relationship with money and feel supported by the work they love. KEY TAKEAWAYS: * More money doesn't fix money stress; it expands the relationship with money you already have. * In Scarlett's view, your money relationship is your thoughts, feelings, and how you use it. * Seeing your numbers clearly removes a lot of stress and lets you spend strategically. * Your price point is part of the value; charging confidently invites clients to commit. * Start by noticing how you feel and think when you check your bank account. CONNECT WITH THE GUEST: Website: thebizhippie.com [https://thebizhippie.com/] | Free quiz: thebizhippie.com/quiz [https://thebizhippie.com/quiz/] Instagram: @thebizhippie [https://www.instagram.com/thebizhippie/?hl=en] EPISODE CHAPTERS: (APPROX.) [00:00] The business doesn't have a money problem, the person does [01:50] Scarlett's journey: from high achiever to rock bottom to abundance [10:30] Why more money doesn't end money stress [15:45] A client story: from survival mode to real control [18:20] Seeing your numbers clearly and spending with intention [26:30] Charging confidently: your price as part of the value [33:10] One simple practice to start shifting this week 🎙️ Want to Be a Guest on Healthy Mind, Healthy Life? Send me a direct message on PodMatch. 👉 DM Me Here: https://www.podmatch.com/hostdetailpreview/avik [https://www.podmatch.com/hostdetailpreview/avik] 🌱 About Healthy Mind By Avik™️ Healthy Mind By Avik™️ Global Mental Wellness Podcast Network - focused, credible, no more identity clutter. 👉 Subscribe and be part of this healing journey. > Refer a Guest > Know someone who would be a great fit for one of our podcast shows? Email us at services@podhealth.club with the subject line “Refer a Guest.” Requests without this subject line cannot be catered to. > Support Our Podcast: Support this Podcast [https://www.paypal.com/ncp/payment/DY4HFPYGHBYQN] 📬 Contact & Links Brand: Healthy Mind By Avik™️ Contact Us [https://www.podhub.club/contact] Based in: India & USA 🎧 All Podcast Shows [https://www.podhub.club/podcastnetwork] 🤝 Be a Guest [https://www.podhub.club/beaguest] 📩 Newsletter Substack [https://healthymindbyavik.substack.com/] 👉 Join the LinkedIn Community [https://www.linkedin.com/groups/14498362/] > 📌 Disclaimer - This episode is produced for educational and informational purposes only. All views expressed by the guest are their personal opinions alone and do not represent the views of the host or Healthy Mind by Avik™. The Network does not verify, endorse, or assume responsibility for any guest statements. Nothing in this episode constitutes medical, legal, financial, or professional advice, please consult a qualified professional before making any decisions. Listeners are encouraged to engage critically and independently with all content do not consume blindly. Use this content as a starting point for your own reflection and research, not as a substitute for professional guidance. Third-party content is referenced under fair use for informational purposes only. Guest speakers are solely responsible for their own statements. > If you have concerns about any content, please contact us [https://www.podhub.club/contact] here > > By listening, you acknowledge and accept this disclaimer in full. Read detailed disclaimer here. [https://www.podhub.club/terms-privacy/standard-podcast-disclaimer] #podmatch #healthymindbyavik #podhub.club #bizblend #moneymindset #abundance #entrepreneurship #financialwellness #pricing #scarcitytoabundance #businesscoach #selfworth #moneymanagement #solopreneur #scarlettstanhope #thebizhippie >

27. Juni 202639 min
Episode Balancing Kids' Screen Time: Building Connection in a Digital World, with Kirsty Nolan Cover

Balancing Kids' Screen Time: Building Connection in a Digital World, with Kirsty Nolan

There's a quiet conversation happening in almost every founder's home. The same hands that build companies are passing screens to small humans just to buy ten minutes of quiet. Underneath the guilt sits a bigger question about connection. Kirsty Nolan has spent years in child development, trauma, and attachment work, and is the author of Rebooting Childhood. She joins Sana to talk about screens, connection, and what this work quietly teaches us about leadership too. ABOUT THE GUEST: Kirsty Nolan is a Community Impact and Training Specialist at Chaddock, with years in child development, trauma, and attachment work. She is the author of Rebooting Childhood and a mom navigating the very things she writes about. KEY TAKEAWAYS: * You lead in your household too; the skills you use at work matter just as much at home. * Children need both structure and nurture, held in balance, not one without the other. * Taking screens away rarely solves the deeper need; connection and transition time do more. * In Kirsty's view, screens are rewiring kids' brains, so abrupt removal can trigger real meltdowns. * Connect before you disconnect: a short, eye-to-eye check-in before screen time changes everything. CONNECT WITH THE GUEST: Book: Rebooting Childhood [https://www.chaddockstore.org/collections/chaddock-press-publications/products/rebooting-childhood-how-to-balance-screen-time-build-relationships-and-help-kids-thrive] (Amazon and chaddockstore.org [chaddockstore.org]) Organization: chaddock.org [chaddockstore.org] EPISODE CHAPTERS: (APPROX.) [00:00] The quiet conversation in every founder's home [01:00] Meet Kirsty Nolan and Rebooting Childhood [04:30] From treatment model to the kitchen table: where the book began [11:15] Structure and nurture: the balance kids actually need [14:15] What we get wrong about screens, and why connection comes first [19:20] Emotional safety, and where kids go when it's missing [24:40] Connection on a tired evening, and one small shift to start 🎙️ Want to Be a Guest on Healthy Mind, Healthy Life? Send me a direct message on PodMatch. 👉 DM Me Here: https://www.podmatch.com/hostdetailpreview/avik [https://www.podmatch.com/hostdetailpreview/avik] 🌱 About Healthy Mind By Avik™️ Healthy Mind By Avik™️ Global Mental Wellness Podcast Network - focused, credible, no more identity clutter. 👉 Subscribe and be part of this healing journey. > Refer a Guest > Know someone who would be a great fit for one of our podcast shows? Email us at services@podhealth.club with the subject line “Refer a Guest.” Requests without this subject line cannot be catered to. > Support Our Podcast: Support this Podcast [https://www.paypal.com/ncp/payment/DY4HFPYGHBYQN] 📬 Contact & Links Brand: Healthy Mind By Avik™️ Contact Us [https://www.podhub.club/contact] Based in: India & USA 🎧 All Podcast Shows [https://www.podhub.club/podcastnetwork] 🤝 Be a Guest [https://www.podhub.club/beaguest] 📩 Newsletter Substack [https://healthymindbyavik.substack.com/] 👉 Join the LinkedIn Community [https://www.linkedin.com/groups/14498362/] > 📌 Disclaimer - This episode is produced for educational and informational purposes only. All views expressed by the guest are their personal opinions alone and do not represent the views of the host or Healthy Mind by Avik™. The Network does not verify, endorse, or assume responsibility for any guest statements. Nothing in this episode constitutes medical, legal, financial, or professional advice, please consult a qualified professional before making any decisions. Listeners are encouraged to engage critically and independently with all content do not consume blindly. Use this content as a starting point for your own reflection and research, not as a substitute for professional guidance. Third-party content is referenced under fair use for informational purposes only. Guest speakers are solely responsible for their own statements. > If you have concerns about any content, please contact us [https://www.podhub.club/contact] here > > By listening, you acknowledge and accept this disclaimer in full. Read detailed disclaimer here. [https://www.podhub.club/terms-privacy/standard-podcast-disclaimer] #podmatch #healthymindbyavik #podhub.club #bizblend #parenting #screentime #digitalwellbeing #childdevelopment #connection #consciousparenting #leadership #attachment #emotionalsafety #worklifebalance #kirstynolan #rebootingchildhood

27. Juni 202632 min
Episode Cutting Through the AI Noise: Calmer, Smarter Decisions for Leaders | Ryan Drumheller Cover

Cutting Through the AI Noise: Calmer, Smarter Decisions for Leaders | Ryan Drumheller

Every leader is carrying the same quiet pressure right now. Move faster. Add AI. Don't fall behind. Underneath the noise, a different question is trying to surface: are we building something stronger, or just reacting to the feed? Ryan Drumheller has spent two decades in high-stakes rooms, from M&A to cybersecurity to AI. He joins Sana to talk about making calmer, smarter decisions without chasing every shiny trend. ABOUT THE GUEST: Ryan Drumheller is a technology and business leader with over twenty years across IT leadership, cybersecurity, enterprise transformation, and mergers. He now works as a fractional CIO through Stellar Horn Group, helping growing businesses navigate technology and AI. KEY TAKEAWAYS: * The pressure to add AI everywhere often masks reactive decisions, not real strategy. * Start with the problem you're solving, then choose the tool, never the other way around. * Governance, security, and training are the basics many skip in the rush to adopt AI. * No single tool does everything; a thoughtful suite beats forcing one tool on everyone. * If this season feels heavy, you're not alone; a steady plan beats chasing the loudest trend. CONNECT WITH THE GUEST: Website: stellarhorn.com [https://www.stellarhorn.com/] | LinkedIn: Ryan Drumheller [https://www.linkedin.com/in/ryan-drumheller/] Podcast: Decline Invite Podcast EPISODE CHAPTERS: (APPROX.) [00:00] The quiet pressure to add AI, and the question underneath [02:35] Ryan's path: loving both technology and the people it affects [06:40] AI hype vs reality: why so many projects fall short [11:25] What drives reactive decisions: skipping the basics [15:50] Culture impact: when forced tools go unused [18:00] What a calmer decision looks like: problem first, tool second [24:35] To the overwhelmed leader: you're not alone 🎙️ Want to Be a Guest on Healthy Mind, Healthy Life? Send me a direct message on PodMatch. 👉 DM Me Here: https://www.podmatch.com/hostdetailpreview/avik [https://www.podmatch.com/hostdetailpreview/avik] 🌱 About Healthy Mind By Avik™️ Healthy Mind By Avik™️ Global Mental Wellness Podcast Network - focused, credible, no more identity clutter. 👉 Subscribe and be part of this healing journey. > Refer a Guest > Know someone who would be a great fit for one of our podcast shows? Email us at services@podhealth.club with the subject line “Refer a Guest.” Requests without this subject line cannot be catered to. > Support Our Podcast: Support this Podcast [https://www.paypal.com/ncp/payment/DY4HFPYGHBYQN] 📬 Contact & Links Brand: Healthy Mind By Avik™️ Contact Us [https://www.podhub.club/contact] Based in: India & USA 🎧 All Podcast Shows [https://www.podhub.club/podcastnetwork] 🤝 Be a Guest [https://www.podhub.club/beaguest] 📩 Newsletter Substack [https://healthymindbyavik.substack.com/] 👉 Join the LinkedIn Community [https://www.linkedin.com/groups/14498362/] > 📌 Disclaimer - This episode is produced for educational and informational purposes only. All views expressed by the guest are their personal opinions alone and do not represent the views of the host or Healthy Mind by Avik™. The Network does not verify, endorse, or assume responsibility for any guest statements. Nothing in this episode constitutes medical, legal, financial, or professional advice, please consult a qualified professional before making any decisions. Listeners are encouraged to engage critically and independently with all content do not consume blindly. Use this content as a starting point for your own reflection and research, not as a substitute for professional guidance. Third-party content is referenced under fair use for informational purposes only. Guest speakers are solely responsible for their own statements. > If you have concerns about any content, please contact us [https://www.podhub.club/contact] here > > By listening, you acknowledge and accept this disclaimer in full. Read detailed disclaimer here. [https://www.podhub.club/terms-privacy/standard-podcast-disclaimer] #podmatch #healthymindbyavik #podhub.club #bizblend #ai #leadership #technology #digitaltransformation #aistrategy #fractionalcio #decisionmaking #governance #cybersecurity #futureofwork #ryandrumheller #aiadoption >

26. Juni 202628 min