From 80% Residential to 75% Commercial | Tyler Taunton on Steering Texas Roof Repair's Commercial Pivot

From 80% Residential to 75% Commercial | Tyler Taunton on Steering Texas Roof Repair's Commercial Pivot

Tyler Taunton is the co-owner of Texas Roof Repair, an Austin-based roofing company that has spent the last decade deliberately transforming from an 80% residential business into a 75% commercial operation. He runs sales and marketing alongside his partner Joseph, who runs operations — two owners, one EOS-driven accountability chart, and a clear-eyed mission to become a world-class commercial roofing company in a market dominated by five or six incumbents who have held the property management relationships for decades. Tyler got into roofing the way a lot of trades guys do — a sales interview right out of college, coaching travel baseball on the side, and a college coach who told him he'd end up in politics or sales. He spent six years at another Austin roofer learning the business before partnering up to start Texas Roof Repair. For four straight years, Tyler personally generated over 60% of the company's revenue. One day he looked at the next fifteen years and realized he didn't want to carry that weight anymore — and the company started the slow, expensive work of building a real commercial sales team so it could grow without depending on him. Tyler breaks down: * Why the residential-to-commercial pivot is a barge, not a U-turn — and the years it actually takes to move the numbers * What it cost to replace himself in sales, and the 18-month investment in commercial reps with a 6–8 month onboarding cycle * The real difference between selling a roof to a homeowner and selling one to a property manager — features and benefits vs. approved vendor, building engineers, and "respond, deliver" * How a brand-new commercial roofer breaks into a market locked up by five or six incumbents — networking orgs, committee work, and the opening private equity acquisitions create when service quality slips * How EOS and the weekly L10 meeting forced them to attack the biggest, hairiest issues first — fifty weeks a year — instead of defaulting to easy wins * Why faith and stewardship sit at the center of how he and Joseph run the business If you're a residential operator wondering whether commercial is the right next move, a roofer trying to figure out how to stop being the bottleneck in your own business, or anyone running a trades company on EOS who wants a real example of what disciplined leadership looks like — this one is for you. Meet the Guest: Tyler Taunton [https://www.linkedin.com/in/tyler-taunton-aa7917159/] Visit: Texas Roof Repair [https://texasroofrepair.com/]

From Sailing the Pacific to $5M | How Matthew Mahoney Rebuilt Limestone Moving

Matthew Mahoney is the owner of Limestone Moving in Austin, Texas — a company he's on track to grow to roughly $5 million in revenue this year. But the path here wasn't a straight line. Matthew started Limestone moving people in and out of dorm rooms while he was a student at UT. After building it past seven figures, he walked away — leaving the business with a buddy, buying a 42-foot sailboat, and sailing it from San Francisco to Australia over a year and a half. By the time he came back in 2024, the business had nosedived to under $400K. So he sold the boat in Sydney, flew home, and started rebuilding from the ground up. In this episode, Matthew breaks down how he rebuilt Limestone back to $5M — and why he did it without buying a single ad: * Why he "nosedived" a seven-figure business to sail the Pacific, and the lesson that pulled him home * How he grew from under $400K to ~$5M by betting on being the best product in Austin, not the cheapest * The community-and-partnerships growth engine that replaced paid ads — and his referral program math * Why realtor and leasing-manager relationships became his most valuable lead source * How he staffs every role to a scorecard (and runs the business EOS-style with the right people in the right seats) * His framework for offshore hiring — why he'd rather pay $40K for someone who managed 200 people than $60K stateside If you're a home service operator stuck around the million-dollar mark and wondering what actually unlocks the next stage of growth, this one's a masterclass in building a category-of-one business on relationships instead of ad spend.

$1M Cleaning Business and Never Met a Cleaner or Client | Patrick Murphy on Building Cascade Home Cleaning 100% Remotely

Patrick Murphy is the owner of Cascade Home Cleaning, a residential cleaning business in Bellingham, Washington that he's built to $1M in annual recurring revenue — entirely remote. He's never met a cleaner. He's never met a client. He started the company as a side hustle while working as a product manager at Amazon in Seattle, and now runs it from Chicago, 2,000 miles away from the market it serves. Cascade operates in a town of 100,000 people, with a total addressable market under 250,000 across the surrounding county. Patrick built it over four years on the back of a Big Four accounting career and a decade in product at Nordstrom and Amazon — and he's importing the operating discipline of trillion-dollar companies into a blue collar service business. In this episode, Patrick breaks down the internal hiring playbook he wrote himself — a recruiting system any home service operator can run, whether they're hiring cleaners, technicians, or office staff. We get into: * The tenets for hiring he adapted from Amazon's doc-driven culture, and why writing them down is what makes them stick * Why "always be hiring" is non-negotiable — and how to run an evergreen job post and a bench of candidates before you need them * The 50% rule for every new hire, and how it constantly raises the talent ceiling on your crew * How he sponsors Indeed posts for $5–$7 a day and what he spends in total on recruiting per year * The W-2 transition from 1099 contractors and what it changed about retention and quality * Why most operators don't find good people — and what they're actually doing wrong If you've ever told yourself you can't find good people in your market, this episode will challenge you. Patrick isn't in a hot labor market. He's in a small town in Washington, running it from Chicago, and his recruiting bench is deeper than most operators' active rosters. Chapters 00:00 — Intro03:43 — Meet Patrick: $1M cleaning business, built 100% remote06:54 — From Big Four accounting to Amazon to cleaning08:04 — How he started Cascade as a side hustle17:15 — The tenets for hiring (stolen from Amazon)19:28 — Tenet #1: Always be hiring22:21 — What "always be hiring" actually looks like day-to-day24:01 — Recruiting spend: $5–$7/day on Indeed26:09 — The 50% rule: every new hire raises the average Visit: Qualified Hires [https://www.qualifiedhires.com/]

From $1.2M to $30M in 9 Years | Trey McWilliams on Scaling His Family HVAC Business in East Texas

Trey McWilliams is a third-generation HVAC operator from East Texas and the founder of Blue Cardinal Home Services, a platform group now operating in over 20 locations across the home service trades. Trey grew up riding shotgun with his grandfather — a Navy retiree who started the family business because he loved taking care of customers and didn't want to deal with employees or back-office work. Trey started drawing a paycheck at 14, ran a truck by 16, and by 22 he made the call that would change everything: he told his dad the lifestyle business needed to become a scaled business, and he'd pay the price to make it happen. From 2010 to 2019, he took McWilliams & Son Heating and Cooling from $1.2M to nearly $30M in revenue — then built Blue Cardinal Group on top of it to give other operators a home to take chips off the table without selling out to private equity. In this episode, Trey breaks down the exact playbook he ran to scale: * The first hire that broke his $1M ceiling — and why it had to be a salesperson, not an operator * The math teacher who built his entire ops backbone from the call center up * The "rule of four" that governs every new market and trade he enters * Why he runs the business in groups of four crews so techs never miss their kids' baseball games * How he added plumbing without compromising the HVAC standard — including the academy model for homegrown technicians (95% of his field staff) * The mindset shift from "I'm in HVAC" to "I'm in the people-building business" * Why he built Blue Cardinal as the anti-private-equity platform for operators who care about culture and the long game If you're an operator stuck between $1M and $5M and you can feel the ceiling — or if you're a second or third-generation owner wrestling with whether to scale past what your dad built — this one's for you. Chapters 00:00 Intro00:40 Growing up in the family business — riding with grandpa at 1404:30 The 2010 turning point: "If not me, then who?"06:38 The exact playbook from $1.2M to $30M16:35 Hire #1: Why sales had to come before operations20:15 The math teacher who built the ops backbone23:30 The rule of four: how Trey enters new markets and trades27:00 Scaling is a journey of personal evolution30:00 Why he built Blue Cardinal Home Services36:00 Going from operator to capital allocator1:02:00 What's next for Blue Cardinal — and the operators he's looking for

$0 to $11.5M in Four Years | How Philip Crutchfield Is Scaling Three Home Service Franchises Under One Roof

In this episode, I sit down with Philip Crutchfield, co-owner and founder of Camber Brands in Sarasota, Florida — a portfolio of three home service franchises doing $11.5M in 2025, with a target of $17–18M in 2026. Camber houses Mighty Dog Roofing (where Philip was the very first franchisee), Blingle holiday and landscape lighting, and Varsity Zone HVAC — which he founded from a dead acquisition with zero employees and built into what is now the founding location of a 30+ unit franchise system under Horsepower Brands. Philip breaks down: * How he cross-promotes three trades to one customer and wins commercial work his competitors can't * Why he acquired an HVAC business with zero employees — and how it became a nationwide franchise * The 500-person annual "Camber Party" that started as a one-off thank-you and became his best marketing channel * How he hit $1.4M in his first 7 months by hiring heavy early when most franchisees bootstrap * Why his salespeople are called "relationship managers" and are never on straight commission * The mistake of "drowning an opportunity" — and the gutter line that cost him money * The biggest transition moving from B2B software to trades * What he'd tell any first-year home service franchisee who wants to make money faster * If you're an operator thinking about a second service line, a portfolio play, or just wondering how to stand out in a crowded home service market — this one's for you. Chapters 00:00 Intro 02:30 Meet Philip Crutchfield and Camber Brands 05:00 Why acquire an HVAC business with zero employees 08:00 The cross-promotion mechanic — how 3 brands win 1 customer 11:00 The condo complex story: 40 HVAC units, one flat roof, one contractor 13:30 The Camber name story and the 500-person annual party 18:00 How the party pays for itself through supplier sponsorship 20:30 $1.4M in 7 months — why Philip hired heavy early 23:30 Tennis vs. golf: which builds a better network 25:00 The residential-to-commercial split and why you have to earn commercial 27:00 Working with Horsepower Brands as the founding franchisee 35:00 Working on the business vs. in the business 40:00 Why his sales team is called "relationship managers" 43:00 From B2B software to home services — the biggest personal evolution46:00 The path from $11.5M to $18M — pricing and process 47:30 "You can drown an opportunity" — the gutter service mistake 52:30 Advice to first-year franchisees: throw out your KPIs54:00 The "just ask" philosophy 55:30 Best dinner spot in Sarasota + where to find Philip Meet the Guest: Philip Crutchfield [https://www.linkedin.com/in/philip-crutchfield-9673451a/] Visit: Camber Brands [https://camberbrands.com/] Meet the Host: Faiez Rana [https://www.linkedin.com/in/faiez-rana-198162120/] Brought to you by Offshore Launch [https://www.notion.so/Ep-36-Philip-Crutchfield-3361dc96cc7e80888748f96303fe6bba?pvs=21] Your shop is leaking profit. In 14 days, we'll show you exactly where, then put a full‑time operator in place to run the fix inside your tools.