Brand it! with Petchy

You're invited to the Brand values, not bland values! roundtable

This episode is dedicated to telling you about something really cool I’m doing in October — a free event that's all about embracing the power of values in your business. So, grab your favourite bevvie, get comfy, and tune in to hear what this is all about. Episode links: * The Brand values, not bland values! roundtable [/bvnbv-roundtable] * Eli Trier [https://elitriercommunities.com]

Creating a positive + profitable community culture w/ Jennifer Battle

My friend Jennifer shares all her best tips for building thriving and engaged communities — you really don’t want to miss this! In the world of online business, it seems like everyone has a community — whether it's paid or it's free — tied to their brand, which isn't really surprising at all, considering it's a pretty effective way of encouraging deeper relationships with the people you want to impact. But anyone who's ever tried knows that there's more to building a thriving and engaged community than simply setting up a free Facebook group and waiting for people to join and start connecting with each other and with your brand. I've seen so many communities go absolutely tits up. So where do we go wrong, and how can we fix it? I've got the perfect guest to help us sort all this out: Jennifer Battle is an online CEO, business strategist, and founder of the mastermind community Success Revolution Society. She's been around the professional streets for more than 20 years now, and she's truly mastered the art of developing meaningful connections in business. Today, her work focuses on helping entrepreneurs build values aligned and profitable networks and communities so that they can experience success on their own terms, surrounded by people who bring them joy. In today's episode, Jennifer shares with us the secrets behind creating a positive and profitable community culture. TL;DR — episode links: * Jennifer’s website [http://jennifernagel.co/] * Connect with Jennifer on Instagram [http://www.instagram.com/jenniferbattle_] * Jennifer’s amazing mastermind community, Success Revolution Society [https://jenniferbattlebrands.com/joinsrs/] (I’m in there!) * The Unf*kwitable [https://jenniferbattlebrands.com/podcastcommunity/] podcast (launches September 12th 2023)

Celebrate being a slow-motion success story w/ Laura Robinson

Welcome to another episode of Brand it! — where today I am joined by Laura Robinson of Worditude. Laura is a marketing mentor for people who sell their expertise online as 1:1 services, courses, memberships and programmes. She has business, marketing and copywriting qualifications up the wazoo, and she especially loves to apply her 20+ years of experience working with people who want a comfy business — one that brings in the money they want and need, in a way that comfortably fits with whatever Life Stuff they've got going on. Having spent years berating herself for making slow progress, not keeping up, falling behind people who started out at the same time as her, Laura realised she’s actually pretty freaking amazing for sticking with it, and growing her business slowly but surely each year. In this episode Laura and I celebrate how awesome it is to have Life Stuff going on, and still be building a business anyway — especially when a whole lot of business advice is actually not that useful for us. TL;DR — episode links: * Shownotes [https://petchy.co/podcast/] * Worditude website [https://worditude.co.uk/] * Connect with Laura on Instagram [https://www.instagram.com/laura.worditude/] * Laura's collection of FREE resources [https://worditude.co.uk/welcome-to-the-free-stuff/] (includes a sales page template, free lessons on aligned persuasion and marketing messaging, and a whole bunch of useful blog posts!)

My Authority Magazine interview!

I recently had the pleasure of being interviewed for Authority Magazine’s series about how to create a trusted, believable, and beloved brand. [https://medium.com/authority-magazine/solveig-petch-of-petchy-on-five-things-you-need-to-build-a-trusted-and-beloved-brand-3c413d0c4557?sk=6d023a14aacc9093b3eb7b850168492c] (Also: can we take a moment to acknowledge that for all of about ten minutes I got to share screen real-estate with Seth Godin?!) So in case you missed it, or you prefer to listen rather than read, I’ve recorded it and turned it into this podcast episode! I’m not gonna lie, this is going to feel a bit weird, because I’ll be pretending to be both the interviewer and the interviewee. But here we go! TL;DR — episode links: * Shownotes [https://petchy.co/podcast/] * Read the original article on Authority Magazine [https://medium.com/authority-magazine/solveig-petch-of-petchy-on-five-things-you-need-to-build-a-trusted-and-beloved-brand-3c413d0c4557?sk=6d023a14aacc9093b3eb7b850168492c] * Free micro course: Brand values, not bland values! [https://petchy.co/brandvalues/] People + brands mentioned in the episode: * Randi Buckley [https://www.randibuckley.com/] * Slow Business Adventure [https://www.slowbusinessadventure.com/] * Talormade [https://talormade.no/] * Dana James Mwangi [https://danajamesmwangi.com/] * Chris Do [https://thefutur.com/people/chris-do] * Seth Godin [https://www.sethgodin.com/]

Don't be intimidated by Linkedin w/ Petra Fisher

A bit of a rare occurrence today: I don’t often have a guest return to the podcast for a second interview. In fact, I think it’s only happened once before! But when my friend Petra Fisher messaged me to say basically: “Hey, I had a ball when I was a guest last time — my focus has shifted a bit now and I talk even more about values and purpose, would you have me back for a second round as YOU seem to be going more and more in that direction as well?” ...I needed all of two seconds to ponder on this before I answered HECK yeah, I'd love to have you back on the show! Let me introduce you to Petra: A “cranky old fuddy-duddy who claims to know shitloads about Linkedin” — those are her words, not mine! It’s how her Linkedin bio starts. You can probably already tell that Petra is a LinkedIn trainer with a twist. She's not really fussed about pleasing the algorithm. Instead, she shows you how to attract your dream clients: those who match your values, personality & fees! Oh yes, my cuppa tea indeed! Which is perfect, since the one thing Petra does every day, all day, is drink tea. It’s brilliant really, she’s made her tea-drinking part of her brand — and a very memorable part too. Pure genius, if you ask me! Petra doesn’t work as hard as she would like, as she often ends up stuck under the cat, and given the housing shortage, she’s not holding her breath for the young adult daughter to move out, so she made sure her online business allows her to travel and work instead. Intrigued? Grab a cuppa and join me as I welcome Petra back for a chat about how to stop being intimidated by Linkedin, and instead make it enjoyable and profitable. TL;DR — episode links: * Shownotes [https://petchy.co/podcast/] * Connect with Petra [https://www.linkedin.com/in/petrafisher/] — on Linkedin of course! Where else?! * Grab Petra's free checklist [https://petrafisher.com/linkedin-profile-checklist/] * The study that revealed that a whopping 82% of consumers want a brand’s values to align with their own [https://cloud.google.com/blog/topics/consumer-packaged-goods/data-shows-shoppers-prioritizing-sustainability-and-values]