Ziggy Prieto on Why Frequency Wins in a Fragmented Media Landscape

Brittany Clauss on Scaling Brand Loyalty at United Airlines

In this conversation, Brittany Clauss, Director, Brand Marketing & Media Strategy, United Airlines, shares how she balances brand building with revenue accountability inside one of the world’s most complex enterprises. From agency roots to leading media strategy within corporate communications, she unpacks how United connects long term platform thinking with performance goals, navigates volatility at the speed of PR, and uses innovation like contextual media and AI to drive loyalty, not just awareness. A candid look at how a global brand builds advocates, not just impressions. Highlights: * Sales overnight and brand over time applied to modern media mix decisions * Turning a competitive loyalty push into a brand story, not just a CTA * Building brand love in a volatile category without abandoning long term strategy * Integrating paid media with corporate comms to move at the pace of headlines * AI driven contextual activation without sacrificing brand fundamentals * Retail media, co-brand complexity, and connecting fragmented media ecosystems

Susu Grace on Turning Client Experiences Into Real Business Impact

Adam Katz sits down with Susu Grace, Co-Founder and Head of Experience Partnerships, for a candid conversation on how Givsly builds emotion driven experiences that strengthen partnerships and unlock measurable growth. From redirecting sales and marketing budgets into community impact to designing events people actually remember, Susu shares why values and revenue move together in today’s media ecosystem. Highlights: * Emotion-driven experiential accelerates follow up and deal velocity more than traditional hospitality * Sales and marketing budgets can fund measurable community impact without being boxed into CSR * Inclusive event design increases partner engagement and long term relationship equity * Shared values create stronger industry networks than transactional client entertainment * Clear boundaries and faster decision making sharpen startup execution and leadership

Ziggy Prieto on Why Frequency Wins in a Fragmented Media Landscape

In a candid conversation with a longtime industry peer, SVP Group Media Director at Mediahub Worldwide Ziggy Prieto shares how he navigates multi vertical portfolios, challenges every buy, and keeps teams focused on what actually drives impact. From persona driven audience thinking to closed loop measurement and a blunt take on frequency, this is how Ziggy evaluates partners, platforms, and performance in today’s media ecosystem.   Highlights: * Why frequency over frequency is still the most honest lever in driving attention * How challenger brands pressure test media plans across vertical learnings * Using persona modeling to sharpen audience strategy before the buy * What sellers miss when they pitch tech instead of client business outcomes * The operator mindset behind closed loop measurement and real accountability

Paige Walker on Building Cultural Intelligence Inside The Hershey Company

Adam Katz sits down with Paige Walker, Manager, Cultural Intelligence and Trends at The Hershey Company, for a candid conversation about her path from journalism to leading social listening and cultural intelligence inside a global CPG organization. Paige shares how her role evolved from consumer relations to becoming the in-house SME for social intelligence, how she partners with brand and insights teams, and what it looks like to build influence in a niche discipline inside a large enterprise. This episode offers an inside look at how cultural intelligence functions within a major brand, and how Paige operates within the broader media and marketing ecosystem.

Domenic Venuto on Building the AI-Native Agency from the Inside Out

Adam sits down with Domenic Venuto, Chief Product and Data Officer at Horizon Media, to unpack how a career across agencies, publishers, ad tech, and finance shaped his approach to product, data, and transformation. Domenic explains why Horizon’s independent culture and human-first leadership pulled him back to agency life—and how the Blu Platform is using AI to democratize data, accelerate strategy, and deepen client partnerships beyond media execution. Highlights: * How “quarter turns” across the industry built a full-stack leadership perspective * Why Horizon’s independence enables faster, more personal client relationships * Blu Platform decoded: AI-native data, identity, and strategy in one ecosystem * How AI shifts agencies from media delivery to business problem-solving * The leadership principle of “be interested and be interesting.”