115 - How to Build a Successful Broken White Line Practice with Dr. Rachel Hovey

119 - How Smart Money Allocation Accelerates Practice Growth with Dr. Eric DiMartino

Most practice owners do not have a revenue problem early on. They have an allocation problem. Dr. Lona and Dr. Eric DiMartino discuss why treating revenue as personal income too soon often slows practice growth, and why the real challenge is learning to deploy money strategically into marketing, coaching, systems, and team development. They explore the common tendency to spend emotionally, hoard cash out of fear, or delay key investments that create momentum. The conversation connects these decisions to everyday practice realities such as patient acquisition, retention, staffing, leadership development, and long-term vision. When doctors learn to view revenue as fuel rather than validation, they create stronger systems, make better decisions, and build a practice that produces both growth and freedom. Key Highlights 02:20 – Why some doctors struggle financially long before revenue becomes the real issue. 03:59 – The difference between survival, stability, and scale, and why confusing them creates costly decisions. 06:01 – A deeper look at the investment many practice owners stop making too soon. 08:15 – What happens when a growing practice treats marketing like an expense instead of a responsibility. 08:39 – The reality of relying solely on referrals when your vision requires something bigger. 11:49 – Why strong lead generation can still leave a practice feeling stuck. 12:19 – The lesson behind the "dumb taxes" that many owners pay on their way to growth. 14:20 – What many doctors overlook when balancing caution, confidence, and personal spending. 16:25 – The connection between freedom, systems, and the people you choose to invest in. 21:52 – Why the ability to delay rewards often shapes the opportunities available years later. 24:21 - Dan Anticich from Success Partner Twoconnect, joins Dr. Andrew to discuss how chiropractic practices can improve lead conversion, patient reactivation, and operational efficiency through dedicated offshore support. They explore how virtual team members help practices protect marketing investments, strengthen patient communication, reduce administrative workload, and create scalable systems that support sustainable growth.   Resources Mentioned For more information about Two Connect please visit: https://twoconnect.com.au [https://twoconnect.com.au] To schedule a Strategy Session with Dr Lona: https://go.oncehub.com/DrLonaBuildPodcast [https://go.oncehub.com/DrLonaBuildPodcast] To schedule a Strategy Session with Dr Bobby: https://go.oncehub.com/DrBobbyBuildPodcast [https://go.oncehub.com/DrBobbyBuildPodcast] Learn more about the Remarkable CEO Podcast:  https://theremarkablepractice.com/podcast [https://theremarkablepractice.com/podcast]

118 - How Strong Practices Lead Through Uncertainty with Dr. Chris Grier

Some practices changed their message during COVID. Others became the steady voice patients trusted most. Dr. Lona and Dr. Chris Grier discuss why certainty in principle must be built long before uncertainty arrives, how strong patient education creates trust during fearful times, and why chiropractors cannot afford to wait until the next crisis to find their voice. Through lessons learned during 2020, practical table talk strategies, and a deeper conversation about chiropractic philosophy, they share how practices can become a source of clarity, leadership, and stability when patients need it most. Key Highlights 01:10 – The reality of patient fear resurfacing whenever new health threats dominate headlines and why chiropractors must be prepared. 03:10 – Why practices that stayed consistent during COVID became trusted sources of stability in their communities. 04:29 – The foundational belief that the body possesses wisdom and adaptability, even when symptoms create uncertainty. 06:21 – What changes when patients begin viewing their bodies as intelligent rather than fragile. 08:40 – A reminder that leadership often emerges during seasons when people are searching for clarity and reassurance. 10:28 – The principle behind remaining unshaken during uncertainty: natural laws of health do not change when circumstances do. 11:23 – Why patient education becomes more valuable when it is built into every visit rather than reserved for occasional conversations. 13:54 – How consistent table talk reinforces the connection between stress, subluxation, and the purpose of ongoing care. 15:45 – The reality of developing certainty through observation, mentorship, repetition, and clinical experience. 19:10 – The responsibility of preparing your philosophy and communication before the next challenge tests your practice. 20:46 - Stephanie Dove Blake from Success Partner Social Sparrow joins Dr. Pete to share her personal journey from witnessing the impact of chronic pain to helping chiropractors reach more patients through digital marketing. They discuss lead generation, patient conversion, AI, and the systems Social Sparrow uses to help practices attract, book, and serve more people. Resources Mentioned For more information about Social Sparrow please visit:  https://socialsparrow.com/ [https://socialsparrow.com/] To schedule a Strategy Session with Dr Lona: https://go.oncehub.com/DrLonaBuildPodcast [https://go.oncehub.com/DrLonaBuildPodcast] To schedule a Strategy Session with Dr Bobby: https://go.oncehub.com/DrBobbyBuildPodcast [https://go.oncehub.com/DrBobbyBuildPodcast] Learn more about the Remarkable CEO Podcast: https://theremarkablepractice.com/podcast [https://theremarkablepractice.com/podcast]

117 - Why Mission-Based Chiropractors Attract More New Patients with Dr. Mary Frye

What actually makes someone magnetic in their community for nearly 40 years in practice? In this conversation, Dr. Lona sits down with Dr. Mary Frye to unpack the mindset, conviction, and communication strategies that consistently attract new patients into chiropractic care. Dr. Mary shares how screenings, doctor reports, referral systems, and simple one-on-one conversations have allowed her to continually grow her practice without relying on expensive marketing. But underneath the tactics is a much deeper theme: when chiropractors stop making practice about themselves and fully commit to telling the truth about health and healing, people respond differently, referrals grow naturally, and practice becomes far more sustainable and joyful long term. Key Highlights 02:23 – Hear why someone 39 years into practice still wakes up passionate about chiropractic and how conviction around truth and healing continues to fuel the mission. 03:25 – Discover the story that shaped an entire philosophy on chiropractic after a father lived in a back brace for 20 years before chiropractic changed his life. 06:16 – Learn why screenings remain a favorite way to attract new patients and how one-on-one conversations create stronger trust and connection. 07:03 – Understand why most people still don’t fully understand chiropractic even if they’ve seen a chiropractor before and how education changes patient commitment. 08:27 – Hear why staff are trained to “collect nos” during screenings and how removing fear of rejection improves confidence and conversions. 09:27 – Discover the types of community events preferred for screenings and why health-conscious environments like gyms create stronger opportunities for connection. 11:31 – Learn how faith, purpose, and detachment from outcomes reduce stress during patient conversations and help chiropractors communicate more authentically. 12:49 – Understand how turning one patient into an entire family under care creates exponential practice growth and why chiropractors must confidently invite families into care. 15:44 – Hear the “Four Card Friday” referral system and why planting seeds consistently creates long-term community impact. 18:48 – Discover the defining lesson learned in chiropractic school when a mentor taught that practice growth stops becoming difficult when chiropractors stop making it about themselves. 21:56 - Nadine Brunet from Success Partner Platinum Systems joins Dr. Chris to discuss the launch of Platinum Cloud, an AI-powered chiropractic software platform built to simplify workflows, reduce administrative tasks, and improve efficiency for practices. They explore agentic AI, integrated tools, seamless onboarding, and how Platinum Systems is helping chiropractors future-proof their clinics with smarter technology. Resources Mentioned For more information about Platinum please visit: https://www.platinumsystem.com/ [https://www.platinumsystem.com/]   To schedule a Strategy Session with Dr Lona: https://go.oncehub.com/DrLonaBuildPodcast [https://go.oncehub.com/DrLonaBuildPodcast] To schedule a Strategy Session with Dr Bobby: https://go.oncehub.com/DrBobbyBuildPodcast [https://go.oncehub.com/DrBobbyBuildPodcast] Learn more about the Remarkable CEO Podcast: https://theremarkablepractice.com/podcast [https://theremarkablepractice.com/podcast]

116 - How to Build a Sustainable Chiropractic Practice Long Term with Dr. Carla LeClerc

What actually allows chiropractors to stay excited about practice 20 years in instead of burning out?  In this conversation, Dr. Lona sits down with Dr. Carla LeClerc to unpack the realities of long-term practice growth, leadership, mentorship, and building a chiropractic business that keeps evolving. Dr. Carla shares stories from opening practice, surviving major setbacks like flood damage and 2020 shutdown pressures, building a strong team, and eventually growing into a teaching clinic with associate doctors and students. The conversation repeatedly comes back to one central idea: practices continue growing when chiropractors stay playful, stay mission-driven, and continue pouring into people instead of building everything around themselves. Key Highlights 02:49 – Hear why Dr. Carla says practice becomes more fun over time and how strong team culture, shared values, and staying connected to chiropractic keep long-term practice sustainable. 04:12 – Discover how one screening conversation at CVS turned into a 20-year patient relationship and why chiropractors can never underestimate the impact of one conversation. 05:59 – Learn why Dr. Carla teaches her team to always think about “the one person” during screenings and how purpose-driven outreach creates more authentic communication. 07:21 – Understand why staying playful in practice matters more than waiting for future success milestones and how joy and energy directly affect long-term growth. 09:50 – Hear why Dr. Carla wishes she hired an associate doctor earlier and how associate growth creates more leverage, support, and durability inside a practice. 11:30 – Learn why building a practice around personality instead of systems eventually limits growth and why leadership requires building a mission bigger than yourself. 12:43 – Discover the leadership lesson Dr. Carla learned from keeping the wrong team member too long and how tolerance eventually impacts culture and momentum. 14:59 – Hear Dr. Carla share her vision for the next 20 years of practice including building a stronger teaching clinic and mentoring more chiropractors. 16:12 – Understand why chiropractic needs more students, more mentors, and more successful business owners to expand the profession and create greater community impact. 19:23 – Learn why business mentorship after chiropractic school is critical and how learning entrepreneurship inside a functioning clinic shortens the learning curve for young doctors. 22:23 - Dr. Eric sits down with Jeff Van Kampen from Success Partner Clinic Growth Accelerator to explore how chiropractic practices are using Meta ads, data tracking, and lead qualification systems to create more predictable patient growth. Jeff shares how filtration, conversion tracking, AI follow-up tools, and long-term patient nurturing are helping clinics improve lead quality, increase ROI, and scale with greater confidence and clarity.   Resources Mentioned For more information about Clinic Growth Accelerator please visit:  https://growyourclinic.com/ [https://growyourclinic.com/] To schedule a Strategy Session with Dr Lona: https://go.oncehub.com/DrLonaBuildPodcast [https://go.oncehub.com/DrLonaBuildPodcast] To schedule a Strategy Session with Dr Bobby: https://go.oncehub.com/DrBobbyBuildPodcast [https://go.oncehub.com/DrBobbyBuildPodcast] Learn more about the Remarkable CEO Podcast: https://theremarkablepractice.com/podcast [https://theremarkablepractice.com/podcast]

115 - How to Build a Successful Broken White Line Practice with Dr. Rachel Hovey

What actually allows a chiropractic practice to keep growing without the owner doctor becoming the bottleneck? In this episode, Dr. Lona and Dr. Rachel break down the real mechanics behind building a successful broken white line practice and why more chiropractors are moving toward shared care models. They unpack the mindset shifts required to move from “my patients” to “our patients,” how to communicate associate transitions without losing trust, and why practices centered too heavily around one doctor’s personality eventually limit growth. The conversation stays practical around onboarding, patient communication, doctor flow, scheduling, and team systems, while reinforcing the bigger reality: when chiropractic becomes the center of the relationship instead of the individual doctor, practices become more scalable, adaptable, and sustainable long term. Key Highlights 01:08 – Hear why broken white line practices create more freedom for chiropractors and how vacations feel completely different when patient care continues seamlessly without the owner doctor present. 02:21 – Learn why preparing for a multi-doctor practice starts long before hiring an associate through systems, communication, and patient expectation setting. 04:08 – Discover the moment Dr. Lona realized the power of a broken white line model when the practice continued serving people successfully without her physically in the office. 05:16 – Understand why the shift from “my patients” to “our patients” is the defining mindset change required for a successful shared-care practice. 06:27 – Learn how to position associate doctors as an advantage to patients instead of a disruption by emphasizing collaboration, multiple perspectives, and continuity of care. 09:55 – See why slow onboarding creates stronger patient trust and how introducing associates gradually helps practices avoid resistance and confusion. 12:33 – Hear practical language new associates can use to enter established patient relationships gracefully while still building confidence and authority. 15:25 – Discover how broken white line practices become significantly more efficient operationally when doctors separate adjusting, reports, and patient management responsibilities. 19:17 – Understand why practices built around one doctor’s personality struggle to scale and how shifting the focus back to chiropractic creates healthier growth. 21:30 – Learn why communication systems become non-negotiable in multi-doctor clinics and how meetings, alerts, and doctor collaboration improve patient trust and retention. Resources Mentioned To schedule a Strategy Session with Dr Lona: https://go.oncehub.com/DrLonaBuildPodcast [https://go.oncehub.com/DrLonaBuildPodcast] To schedule a Strategy Session with Dr Bobby: https://go.oncehub.com/DrBobbyBuildPodcast [https://go.oncehub.com/DrBobbyBuildPodcast] Learn more about the Remarkable CEO Podcast: https://theremarkablepractice.com/podcast [https://theremarkablepractice.com/podcast]