Building with AI: Promises and Heartbreaks
In this episode, Yoni sits down with Lindsay King, a brand marketer with experience at Uber and Instacart, to explore how AI is reshaping the future of marketing. Lindsay explains why brand marketing has always been harder to measure than performance marketing, how AI could change the way teams test creative ideas, and why the next generation of marketers may need to become systems thinkers. From synthetic audiences to agentic commerce, the conversation unpacks what happens when creativity, data, and AI collide.
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