Built To Grow Fitness Business

Can Your Gym Survive Without You - From Job Owner to Business Builder

You might own a gym… but can it actually run without you? If stepping away for even a day feels impossible, there’s a bigger issue at play. In this episode, Randy and Zach walk through the three levels of building a business: * making sure your recurring revenue exceeds your operating expenses * developing systems that allow you to scale * turning the business into a true asset that can run (and even sell) without you These are actually the checkpoints that show if you're running a business that works… or stuck working in a business that runs you. Randy and Zach also explain: * what to prioritize based on your current business phase * how to shift from daily operator to strategic owner * why systems and team development are non-negotiable * what freedom really looks like for gym owners If you’ve ever said, “I just need to get through this week,” without thinking about the bigger picture, you’re not alone. But if you tune in, you’ll learn how to spot your current phase, develop the right skills, and start building a real business that scales whether you’re there or not. Let’s dive in. Key Takeaways:  * Intro (00:00) * Three business phases: profit, scale, asset (00:38) * Most gym owners struggle to become profitable (03:03) * Always align strategy with your current phase (06:01) * Each phase has its own currency focus (10:26) * Systemizing creates time, leverage, and freedom (12:26) * Delegation requires training both staff and self (14:24) * New levels demand new owner skill sets (19:07) Additional Resources: - Schedule your SpringBoard call [https://www.gymbusinesscoach.com/] - Apply to join The Iron Circle [https://www.ironcircle.net/] - Check out our Switch to Semi-Private course [https://www.switchtosemiprivate.com/] - Get 30 days of Semi-Private Pro on us! [https://www.semiprivatepro.com/trial] - A tool for deciding on new gym services – 5-Question Matrix [https://winninggym.com/matrix] - Tim's new book – Built to Win by Tim Lyons [https://timlyonsbook.com/]  - ProFit Accelerator: Helping Training Gyms Grow to 30K/month and Beyond Facebook group [https://www.facebook.com/groups/gymbusiness]  --- If you haven't already, please rate and review the podcast on Apple Podcasts [https://itunes.apple.com/us/podcast/built-to-grow/id1457396337?mt=2]!

How Do You Boost Gym Profits During the Holidays? Uncover Secret Strategies Now!

Some gyms go silent during the holidays. And they pay the price in January. When sessions slow, and everyone’s focused on celebrations and family gatherings instead of training, most gym owners just wait it out. That’s when other gyms swoop in with offers your clients haven’t seen before. And suddenly, your long-term members are jumping ship. In this episode, Randy and Zach explain why the “holiday slump” is actually your most strategic window all year for reinforcing the foundations of your gym: * your client retention * your team * your systems If you’ve ever said, “I’ll work on the business when I have time”, this is your time. Tune in to learn how to use December to win in 2026. Because what you ignore in December shows up as chaos next year. Let’s dive in. Key Takeaways:  * Intro (00:00) * Why clients quit more during the holidays (02:36) * Fun gym challenges that keep people coming back (04:55) * Personally check in with inactive gym members (06:44) * Reaching out early can save memberships (10:17) * Slow season is perfect for growing your team (14:55) * Repeatable 90-day cycles streamline programming delivery (17:02) * A business checkup shows what’s broken (20:57) * Prepping consistent clients before the January rush (23:15) Additional Resources: - Schedule your SpringBoard call [https://www.gymbusinesscoach.com/] - Apply to join The Iron Circle [https://www.ironcircle.net/] - Check out our Switch to Semi-Private course [https://www.switchtosemiprivate.com/] - Get 30 days of Semi-Private Pro on us! [https://www.semiprivatepro.com/trial] - A tool for deciding on new gym services – 5-Question Matrix [https://winninggym.com/matrix] - Tim's new book – Built to Win by Tim Lyons [https://timlyonsbook.com/]  - ProFit Accelerator: Helping Training Gyms Grow to 30K/month and Beyond Facebook group [https://www.facebook.com/groups/gymbusiness]  --- If you haven't already, please rate and review the podcast on Apple Podcasts [https://itunes.apple.com/us/podcast/built-to-grow/id1457396337?mt=2]!

Your Workouts vs. Your Clients’ Workouts

Are you crushing deadlifts at 6am, while your clients are stuck doing burpees, battle ropes, and burnout circuits day in, day out? No blaming here.  It’s happening in gyms everywhere: owners dial in their own progressive strength training… then turn around and deliver a one-size-fits-all workout they’d never do themselves. But that gap is costing gyms trust, results, and long-term retention. Because if strength training is what works best for you, why aren’t your clients getting the same? In this episode, Tim and Randy break down: * what happens when metabolic training hits its ceiling * how to evolve when clients outgrow the model * how to fix disconnects between training style and client results * why smart gyms are moving away from cookie-cutter group training The fitness consumer is more informed than ever. They can spot a mismatch. And they’ll find the gym that actually walks the talk. Tune in to learn how to fix the programming gap, before your clients find someone down the street who already has. Key Takeaways:  * Intro (00:00) * Rebranding to Gym Business Coach podcast (00:28) * Questioning alignment between the owner’s and the client’s workouts (01:14) * Semi-private model example at their gym (04:45) * Legacy models like Blockbuster failed due to stagnation (06:40) * Clients plateau with metabolic conditioning (08:17) * Strength training is the next evolution for retention (08:58) Additional Resources: - Schedule your SpringBoard call [https://www.gymbusinesscoach.com/] - Apply to join The Iron Circle [https://www.ironcircle.net/] - Check out our Switch to Semi-Private course [https://www.switchtosemiprivate.com/] - Get 30 days of Semi-Private Pro on us! [https://www.semiprivatepro.com/trial] - A tool for deciding on new gym services – 5-Question Matrix [https://winninggym.com/matrix] - Tim's new book – Built to Win by Tim Lyons [https://timlyonsbook.com/]  - ProFit Accelerator: Helping Training Gyms Grow to 30K/month and Beyond Facebook group [https://www.facebook.com/groups/gymbusiness]  --- If you haven't already, please rate and review the podcast on Apple Podcasts [https://itunes.apple.com/us/podcast/built-to-grow/id1457396337?mt=2]!

Should Entrepreneurs Avoid Debt? Robert Kiyosaki vs. Dave Ramsey

Some gym owners treat debt like a dirty word. They avoid it at all costs, convinced that cash-only is the only safe path. But here’s the irony: many of those same gym owners call themselves entrepreneurs. And by definition, entrepreneurship requires taking on financial risk. In this episode, Tim and Randy unpack one of the most critical mindset gaps holding gym owners back: the refusal to leverage debt. They share: * the opposing financial philosophies of Dave Ramsey and Robert Kiyosaki  * how risk tolerance shapes business outcomes * Why playing it “safe” might be the riskiest move of all Tune in to learn how leveraging debt strategically could be the key to breaking out of survival mode and building a gym that actually gives you freedom. Let’s dive in! Key Takeaways:  * Intro (00:00) * Big changes coming to the podcast (00:28) * By definition, an entrepreneur assumes financial risk (01:24) * Dave Ramsey vs. Robert Kiyosaki debt philosophies (03:34) * Belief in yourself is key to success (07:11) * COVID, EIDL loans, and survival through debt (10:29) * Options for SBA loans and funding (14:08) * The role of credit cards and lines of credit (15:35) * Gym owners’ hesitation to spend even with options (18:17) * Why bankruptcy isn’t the end (20:21) Additional Resources: - Schedule your SpringBoard call [https://www.gymbusinesscoach.com/] - Apply to join The Iron Circle [https://www.ironcircle.net/] - Check out our Switch to Semi-Private course [https://www.switchtosemiprivate.com/] - Get 30 days of Semi-Private Pro on us! [https://www.semiprivatepro.com/trial] - A tool for deciding on new gym services – 5-Question Matrix [https://winninggym.com/matrix] - Tim's new book – Built to Win by Tim Lyons [https://timlyonsbook.com/]  - ProFit Accelerator: Helping Training Gyms Grow to 30K/month and Beyond Facebook group [https://www.facebook.com/groups/gymbusiness]  --- If you haven't already, please rate and review the podcast on Apple Podcasts [https://itunes.apple.com/us/podcast/built-to-grow/id1457396337?mt=2]!

How Movement Quality Will Redefine the Training Industry w/ Marty Miller

In this episode, Tim and Zach are joined by Marty Miller, Chief Movement Officer at Kinotek, to break down what’s actually possible on the training floor when objective movement data drives the experience. Marty’s been in the game a long time. Athletic training, pro baseball, NASM educator, all of it. Now he’s helping gyms turn movement health into the next big metric.  With Kinotek, that’s finally possible. The system uses LIDAR to screen clients in under a minute, producing a movement score that plugs straight into the Semi-Private Pro app. From there, workouts adjust in real time based on how someone actually moves. In this episode, Marty breaks down how that data improves client buy-in, boosts retention, streamlines front desk assessments, and impacts the business as a whole. He also explains why movement should be considered a major health indicator (right alongside heart rate variability and sleep quality). The takeaway is simple. If you’re still running your gym on personality and programming intuition, you’re going to get lapped. Tune in and see how top-tier gyms are future-proofing their product… and charging what it’s actually worth. Key Takeaways:  * Intro (00:00) * Marty’s background & Kinotek's mission (00:19) * Early adoption of evidence-based systems (03:39) * How Kinotek revolutionizes movement assessments (10:43) * Movement as the key to longevity and sustainable fitness (14:58) * Showing measurable client progress through data (17:46) * Semi Private Pro’s app and client programming flow (23:09) * Kinotek’s real-time movement screening integration (34:47) * Marty’s contact info (37:30) Additional Resources: - Kinotek website: https://kinotek.com/ [https://kinotek.com/]  - Contact Marty: marty.miller@kinotek.com [marty.miller@kinotek.com]  --- - Schedule your SpringBoard call [https://www.gymbusinesscoach.com/] - Apply to join The Iron Circle [https://www.ironcircle.net/] - Check out our Switch to Semi-Private course [https://www.switchtosemiprivate.com/] - Get 30 days of Semi-Private Pro on us! [https://www.semiprivatepro.com/trial] - A tool for deciding on new gym services – 5-Question Matrix [https://winninggym.com/matrix] - Tim's new book – Built to Win by Tim Lyons [https://timlyonsbook.com/]  - ProFit Accelerator: Helping Training Gyms Grow to 30K/month and Beyond Facebook group [https://www.facebook.com/groups/gymbusiness]  --- If you haven't already, please rate and review the podcast on Apple Podcasts [https://itunes.apple.com/us/podcast/built-to-grow/id1457396337?mt=2]!