Back To Basics: Marketing

Cybersecurity And Your Business

Cybersecurity isn't just an IT issue. It's a business issue. In this episode of the Business & Beyond Podcast presented by BBB Serving Western Virginia, President and CEO Julie Wheeler sits down with Doug Turpin, Co-Founder and Chief Disruption Officer of Tight Technologies, to discuss the realities of cybersecurity in today's business environment. From common misconceptions and emerging threats to incident response planning and business preparedness, Doug shares practical insights that every business leader should understand. Whether you're a small business owner or part of a larger organization, this conversation offers valuable guidance on protecting your business before a cyber incident occurs. Watch or listen now to learn how preparation, planning, and awareness can help strengthen your organization's cybersecurity posture. ---------------------------- ---------------------------- ---------------------------- ------------------- ---------------------------- ---------------------------- ---------------------------- ------------------- Business & Beyond is a multimedia brand owned by Better Business Bureau Serving Western Virginia (“BBB Western Virginia”). This podcast is for general information and educational purposes only and should not be considered professional, legal, financial, or business advice. Always consult qualified professionals for guidance. The views expressed by guests are their own and do not reflect those of their employers, partners, or BBB Western Virginia. Guest appearances do not imply endorsement, and the podcast is not responsible for statements made by guests. Experiences shared are personal and may not reflect typical results. Any external websites or resources mentioned are provided for convenience, and we are not responsible for their content.

Service To Success: Leadership Forged In Service, Proven In Business

Their service to our country shaped who they are. Their service to their communities continues every single day. Available from BBB Western Virginia, 'Service To Success' is a special feature spotlighting veteran-owned Accredited Businesses across Western Virginia and the incredible stories behind the people who lead them. From military service to entrepreneurship, these business owners share powerful insights on leadership, sacrifice, resilience, trust, and what it truly means to continue serving others long after their time in uniform. This is more than business. This is purpose. This is leadership. This is community. Enjoy the Business & Beyond Podcast? Be sure to Subscribe to our podcast and never miss an episode! #BBB #BusinessAndBeyond #Podcast #Spotlight #VeteranOwned #SmallBusiness #Stories #Patriotism #MilitaryAppreciation #WhyWeAreHere

Importance Of Customer Care

In the latest episode of the Business & Beyond Podcast presented by BBB Serving Western Virginia, President and CEO Julie Wheeler is joined once again by Samuel Oakey III, President of Oakey's Funeral Service & Crematory, for a thoughtful conversation on compassion, trust, and service. Sammy shares how Oakey’s works to provide uncompromised customer care for families navigating some of the hardest days of their lives. From hiring the right people to investing in training, education, and professionalism, this episode highlights the importance of empathy and consistency in building trust within the community. This conversation goes beyond business and offers a meaningful look at what it takes to serve others with dignity, compassion, and integrity when it matters most. Watch, listen, or download the full episode now and hear how one local business continues to set the standard for care in our region. -------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------- Business & Beyond is a multimedia brand owned by Better Business Bureau Serving Western Virginia (“BBB Western Virginia”). This podcast is for general information and educational purposes only and should not be considered professional, legal, financial, or business advice. Always consult qualified professionals for guidance. The views expressed by guests are their own and do not reflect those of their employers, partners, or BBB Western Virginia. Guest appearances do not imply endorsement, and the podcast is not responsible for statements made by guests. Experiences shared are personal and may not reflect typical results. Any external websites or resources mentioned are provided for convenience, and we are not responsible for their content.

Knowing The Value Of Your Business

In this episode of the Business & Beyond Podcast presented by BBB Serving Western Virginia, President and CEO Julie Wheeler sits down with Wayne Firebaugh of Wayne Firebaugh Inc. for a strategic conversation on business value and long term planning. Wayne shares clear, practical insight into how leaders should evaluate their business beyond emotion, understand true market value, and prepare for future transitions. The discussion bridges high level strategy with real world application, offering guidance that resonates whether you are leading a large organization or building a growing small business. If you are thinking about growth, succession, or simply gaining a clearer picture of where your business stands today, this episode delivers perspective that can help you make more informed decisions for what comes next. 📺: Watch the premiere of this episode here ➡️ 📻: Download and Listen on all major platforms here ➡️ https://rss.com/podcasts/business-beyond-podcast-presented-by-bbb-serving-western-virginia/ [https://rss.com/podcasts/business-beyond-podcast-presented-by-bbb-serving-western-virginia/] ----------------------------------------- ----------------------------------------- Business & Beyond is a multimedia brand owned by Better Business Bureau Serving Western Virginia (“BBB Western Virginia”). This podcast is for general information and educational purposes only and should not be considered professional, legal, financial, or business advice. Always consult qualified professionals for guidance. The views expressed by guests are their own and do not reflect those of their employers, partners, or BBB Western Virginia. Guest appearances do not imply endorsement, and the podcast is not responsible for statements made by guests. Experiences shared are personal and may not reflect typical results. Any external websites or resources mentioned are provided for convenience, and we are not responsible for their content. #BBB #BusinessAndBeyond #Podcast #NewEpisode #SmallBusiness #MarketValue #BrandStrategy #SuccessionPlanning #WhyWeAreHere

Back To Basics: Marketing

Marketing isn’t just a piece of your business strategy. It can be the difference between growth and getting left behind. In this episode of the Business & Beyond Podcast presented by BBB Serving Western Virginia, President and CEO Julie Wheeler sits down with Becky Freemal, Chief Marketing Officer and Founder of The Market Exec for a practical and insightful conversation on marketing fundamentals that every business should understand. From building a strong foundation to staying consistent with your messaging, Becky breaks down the core elements that drive visibility, trust, and long term success. The discussion highlights why marketing is not optional in today’s landscape and how businesses can position themselves to stand out in competitive markets. Whether you are just getting started or looking to refine your strategy, this episode offers clear, actionable insights to help you market your business with purpose and confidence. Watch or listen now to learn how the right approach to marketing can set your business up for sustained success. ------------------------------------------------------------------------------------------------------- Business & Beyond is a multimedia brand owned by Better Business Bureau Serving Western Virginia (“BBB Western Virginia”). This podcast is for general information and educational purposes only and should not be considered professional, legal, financial, or business advice. Always consult qualified professionals for guidance. The views expressed by guests are their own and do not reflect those of their employers, partners, or BBB Western Virginia. Guest appearances do not imply endorsement, and the podcast is not responsible for statements made by guests. Experiences shared are personal and may not reflect typical results. Any external websites or resources mentioned are provided for convenience, and we are not responsible for their content.