C-Suite Unscripted with Maggie McGrath
How do you build a $600 million business in a crowded market without giving up control of your company? Forbes' Maggie McGrath sits down with Ron Rudzin, Founder and CEO of Saatva, to discuss how he bootstrapped a luxury e-commerce mattress brand with just $350,000. Rudzin breaks down his contrarian business playbook: why he flat-out rejected the "bed in a box" craze, how he successfully expanded into highly profitable brick-and-mortar "viewing rooms," and why he decided to vertically integrate his U.S. manufacturing. Rudzin also reveals the strategy behind Saatva's massive sponsorship for the upcoming LA 2028 Olympics. Learn more about your ad choices. Visit megaphone.fm/adchoices [https://megaphone.fm/adchoices]
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