The She's Mercedes Power Suit Project

How Budweiser Canada Created A National Conversation About Gender Disparity In Hockey

PR In Canada covered the campaign when it first launched [https://www.princanada.com/2021/11/10/highlighting-gender-disparity-in-hockey-budweiser-canada-and-pwhpa-erect-monument-because-this-game-is-for-us-all/], now we bring you the latest episode of Campaign Corner + [https://www.princanada.com/category/campaign-corner-2/] where we discuss how the This Game is For Us All campaign moved from an idea to client buy-in, through the execution phase and finally the results.   We sat down with Veronica Bart, Senior Communications Manager at Labatt Breweries of Canada [https://www.labatt.com/ca_en] and Julia Des Islets, Senior Director at Veritas Communications [TCO [https://theconnectedone.com/listings/veritas-communications/]] to discuss the campaign and its impact on gender disparity.

The She's Mercedes Power Suit Project

Today we are going to talk about the power of women, specifically, a recent Mercedes-Benz Canada campaign called The She's Mercedes Power Suit Project We have on with us today Lindsay Mattick Co-Founder/ Creative Director of Pomp & Circumstance.