The TikTokification of Everything

The Process Still Matters

In this episode of Can I Have Your Retention, Please, we explore why the creative process still matters in the age of AI. From storytelling to strategy, we break down how marketers and creators can use AI while staying true to what makes their work human. If you're navigating the future of content, creativity, and technology, this episode is for you.

AI & Content 2025: How GenAI Is Reshaping Digital Marketing

How is generative AI changing content creation and digital marketing in 2025? We break down key trends from Adobe and Econsultancy’s latest report—from real-time personalization to scaling content with AI. Learn what’s next for marketers and why most brands aren’t ready yet. Download the report here: https://business.adobe.com/resources/reports/content-management-digital-trends.html?

Goodyear’s “STILL” Campaign: Legacy, Culture & Brand Reinvention

In this episode of Can I Have Your Retention, Please?, Taylor and Chris break down Goodyear’s bold new “STILL” campaign—launched during the NFL Draft and set to Dr. Dre’s iconic Still D.R.E.. We unpack how the brand blends legacy with modern relevance, what marketers can learn about cultural fluency vs. trend-chasing, and why this might be a masterclass in brand reinvention. Legacy doesn’t mean outdated—it means earned. Tune in and check out Goodyear's newest campaign video: www.youtube.com/@Goodyear [http://www.youtube.com/@Goodyear]

"At Least We Didn't Trade Luka"

Southwest Airlines made a joke when customers weren’t in the mood. In this episode, Chris and Taylor unpack why the viral “at least we didn’t trade Luka” tweet missed the mark amid real policy changes, and what it teaches us about brand tone, timing, and empathy. From Burger King to Peloton, we explore when humor helps—and when it hurts.

The TikTokification of Everything

Short-form video isn’t just a format — it’s a force. In this episode, Taylor and Chris unpack how TikTok’s DNA is reshaping the marketing world, from how we tell stories to how we chase attention. They dive into lo-fi trends, algorithm anxiety, and whether your brand should act like a creator. Plus: real examples, stat drops, and one owl that just won’t stop dancing.