Ep. 5 | Myths of Marketing: What Actually Drives Implant Growth | Case Closed: From Consult to Crown

Ep. 5 | Myths of Marketing: What Actually Drives Implant Growth | Case Closed: From Consult to Crown

In this episode, Ryan Pritchard and AJ Davino are joined by Maxilla Marketing President and Senior Account Manager Tyler Holmes to break down some of the biggest myths surrounding dental implant marketing and explain what actually drives sustainable practice growth. Tyler has nearly 10 years of experience in the dental/marketing industry and has worked with dental practices and their staffs in every corner of the country. He has seen it all. The truth is, successful implant marketing isn't just about making the phone ring. It's about everything that happens after the phone rings. The team discusses why many practices mistakenly blame their marketing, how to identify the real bottlenecks in the patient journey, and the systems that separate high-performing implant practices from everyone else. In this episode: Why "marketing doesn't work" is usually the wrong conclusion The biggest mistakes practices make after generating leads How phone calls, scheduling, case acceptance, and follow-up impact ROI Why tracking the right KPIs is critical to growth The role of an Implant Treatment Coordinator in maximizing case acceptance Why patient experience matters more than marketing alone Common marketing myths about AI, social media, and traditional advertising How elite implant practices consistently outperform their competitors Whether you're placing a handful of implants each month or trying to build a thriving implant center, this conversation will help you identify what's actually holding your practice back. 🎙️ Case Closed: From Consult to Crown is the podcast for dentists and dental teams looking to grow the implant side of their practice through better systems, better marketing, and better patient experiences. Subscribe for new episodes covering implant dentistry, practice growth, leadership, marketing, and real-world strategies that help practices place more implants. CONTACT TYLER HOLMES 585-200-4921 tyler@maxillamarketing.com REACH OUT TO US DIRECTLY https://anothercaseclosed.com/ [https://anothercaseclosed.com/] FREE IMPLANT READINESS ASSESSMENT QUIZ https://anothercaseclosed.com/quiz [https://anothercaseclosed.com/] WANT TO GROW YOUR DENTAL PRACTICE? https://our-process.maxillamarketing.com/ [https://our-process.maxillamarketing.com/] 𝗖𝗢𝗡𝗡𝗘𝗖𝗧 𝗪𝗜𝗧𝗛 𝗨𝗦: TikTok: https://www.tiktok.com/@anothercasecl... [https://www.youtube.com/redirect?event=video_description&redir_token=QUFFLUhqbVhiQUxuYXoteFpXZ3pqNFRXblZmWkNrbkJ6d3xBQ3Jtc0ttVjB0TzZkTEhra2FoOHNYRjJCVk9pRVQwSlJ3bGR5b1lIZEs2RlVZUGUxR0o0M1ZHRWVwZDg1WXViN2lOSVhQMGVXVVR4YXNiTzNkX3hUR29FSjI0cXJHbTJfLWZNN0dGRTdiN0Y0emUyYXVoN3RsUQ&q=https%3A%2F%2Fwww.tiktok.com%2F%40anothercaseclosed%3F_r%3D1%26_t%3DZT-95jIhqsfBld&v=0Zsyq8kFLhE] IG: https://www.instagram.com/caseclosedp... [https://www.youtube.com/redirect?event=video_description&redir_token=QUFFLUhqbFNvNXVueHJDRkNHV0l6d25YSEdxWlNYb2Zyd3xBQ3Jtc0tsVHpjb1ZNaU13eC1FNklNcGxHMkJpTnROMHo3VkdFR0JQV2ViSU9ZTEZqRUN6N1hlenNVVzUzRzRrVF9oaGdROTF3Y0p2cG9UNjE0UXZJN1BrWnBmZUk0d3ltSWZNM1VIb0s5VmF4alRwMU5yYWw1NA&q=https%3A%2F%2Fwww.instagram.com%2Fcaseclosedpodcast%3Figsh%3DMWNiamRkOGtoaDRpMA%253D%253D&v=0Zsyq8kFLhE] FB: https://www.facebook.com/people/Case-... [https://www.youtube.com/redirect?event=video_description&redir_token=QUFFLUhqa2lMcjVxUHAzT1p4V3M5V0lmMndsWkpZYnJXQXxBQ3Jtc0ttclJEUk5CeHVyODJXNUl4QzVIalgxY1hveWg2V2VaNnR6WG9WMEViYnIxWm9tUjl4REVBYk9YemVScy16LXVMdFF4emtLQkMtRzNFVE9Hc3ZHazhJcU5meVQ3NUtCYjNWWXRRVlF5RUN0SEI4RjNtNA&q=https%3A%2F%2Fwww.facebook.com%2Fpeople%2FCase-Closed-Podcast%2F61572569997289%2F%3Fmibextid%3DwwXIfr%26rdid%3DhKjJT1X3sQQN52PL%26share_url%3Dhttps%253A%252F%252Fwww.facebook.com%252Fshare%252F1BHXhZpZxn%252F%253Fmibextid%253DwwXIfr&v=0Zsyq8kFLhE]

Ep. 4 | Building the Perfect Team: The Implant Practice Fantasy Draft

In Episode 4 of Case Closed: From Consult to Crown, Ryan Pritchard and AJ Davino build the ultimate implant-driven dental team: fantasy draft style. Instead of drafting athletes, they draft the key roles that make a dental implant practice successful, including the lead implantologist, Implant Treatment Coordinator, front desk, hygienist, office manager, associate dentist, marketing, billing, dental assistant, and in-house lab. The rules are simple: every drafted role becomes elite, while the roles left behind stay as industry-average. That forces Ryan and AJ to debate which positions matter most when building a high-performing implant practice. Packaged in a fun format, this episode's conversation highlights an important point: that dental implant growth is not just about the doctor. Every part of the team affects the patient experience, case acceptance, production, follow-up, and overall practice performance. Ryan and AJ discuss why a great implantologist matters, why the ITC is often the most important support role, how marketing creates opportunity, why the front desk can make or break new patient flow, and why strong systems only work when the right people are executing them. They also break down the hidden value of roles that often get overlooked, including hygiene, billing, dental assistants, office managers, and even the in-house lab. Topics discussed: • Building the perfect dental implant practice team • Why implant growth is a team effort • The role of the lead implantologist • Why the Dental Implant Treatment Coordinator is so important • How front desk performance impacts case acceptance • Why hygiene can be the “tip of the spear” for implant opportunities • The importance of marketing and qualified demand • Why billing and insurance systems affect profitability • The value of a strong office manager • How dental assistants support patient confidence • Whether an in-house lab can become a true advantage • Why one weak link can hold back the entire practice • How elite systems and elite people create real growth By the end of the episode, Ryan and AJ also come together to choose their ultimate starting five for an implant-driven dental office. If you’re a dentist trying to place more dental implants, build a stronger team, or understand what roles matter most inside a high-performing practice, this episode gives a practical and entertaining look at what it really takes to build the perfect implant team. 𝗖𝗢𝗡𝗡𝗘𝗖𝗧 𝗪𝗜𝗧𝗛 𝗨𝗦: TikTok: https://www.tiktok.com/@anothercasecl... [https://www.youtube.com/redirect?event=video_description&redir_token=QUFFLUhqbVhiQUxuYXoteFpXZ3pqNFRXblZmWkNrbkJ6d3xBQ3Jtc0ttVjB0TzZkTEhra2FoOHNYRjJCVk9pRVQwSlJ3bGR5b1lIZEs2RlVZUGUxR0o0M1ZHRWVwZDg1WXViN2lOSVhQMGVXVVR4YXNiTzNkX3hUR29FSjI0cXJHbTJfLWZNN0dGRTdiN0Y0emUyYXVoN3RsUQ&q=https%3A%2F%2Fwww.tiktok.com%2F%40anothercaseclosed%3F_r%3D1%26_t%3DZT-95jIhqsfBld&v=0Zsyq8kFLhE] IG: https://www.instagram.com/caseclosedp... [https://www.youtube.com/redirect?event=video_description&redir_token=QUFFLUhqbFNvNXVueHJDRkNHV0l6d25YSEdxWlNYb2Zyd3xBQ3Jtc0tsVHpjb1ZNaU13eC1FNklNcGxHMkJpTnROMHo3VkdFR0JQV2ViSU9ZTEZqRUN6N1hlenNVVzUzRzRrVF9oaGdROTF3Y0p2cG9UNjE0UXZJN1BrWnBmZUk0d3ltSWZNM1VIb0s5VmF4alRwMU5yYWw1NA&q=https%3A%2F%2Fwww.instagram.com%2Fcaseclosedpodcast%3Figsh%3DMWNiamRkOGtoaDRpMA%253D%253D&v=0Zsyq8kFLhE] FB: https://www.facebook.com/people/Case-... [https://www.youtube.com/redirect?event=video_description&redir_token=QUFFLUhqa2lMcjVxUHAzT1p4V3M5V0lmMndsWkpZYnJXQXxBQ3Jtc0ttclJEUk5CeHVyODJXNUl4QzVIalgxY1hveWg2V2VaNnR6WG9WMEViYnIxWm9tUjl4REVBYk9YemVScy16LXVMdFF4emtLQkMtRzNFVE9Hc3ZHazhJcU5meVQ3NUtCYjNWWXRRVlF5RUN0SEI4RjNtNA&q=https%3A%2F%2Fwww.facebook.com%2Fpeople%2FCase-Closed-Podcast%2F61572569997289%2F%3Fmibextid%3DwwXIfr%26rdid%3DhKjJT1X3sQQN52PL%26share_url%3Dhttps%253A%252F%252Fwww.facebook.com%252Fshare%252F1BHXhZpZxn%252F%253Fmibextid%253DwwXIfr&v=0Zsyq8kFLhE] REACH OUT TO US DIRECTLY: https://anothercaseclosed.com/ [https://anothercaseclosed.com/] WANT TO GROW YOUR DENTAL PRACTICE? https://our-process.maxillamarketing.com/ [https://our-process.maxillamarketing.com/]

Ep. 3 | The ITC: The Most Important Hire In Implant Dentistry | Case Closed: From Consult to Crown

In Episode 3 of Case Closed: From Consult to Crown, Ryan Pritchard and AJ Davino break down one of the most overlooked roles in implant dentistry: the Implant Treatment Coordinator. From case acceptance and patient communication to financing, expectations, and follow-up, the ITC often becomes the difference between an implant office that stays stagnant and one that truly scales. Ryan and AJ discuss why most offices either misunderstand the role entirely or fail to dedicate the right person to it. They also explain why the best ITCs are not “salespeople,” but patient advocates who help people move forward with life-changing treatment. Topics discussed:  • What an Implant Treatment Coordinator actually does  • Why most implant offices never scale without one  • The personality traits that make a great ITC  • Why patient trust matters more than “selling”  • Financing conversations and case acceptance  • The difference between average and elite coordinators  • Why some practices stay stuck despite strong marketing  • Real examples of growth after implementing the role  • Hiring for personality vs. dental experience  • How expectations shape the patient experience If you’re a dentist placing implants, building an implant-driven practice, or trying to improve case acceptance, this episode explains why the right coordinator may be the most important hire you ever make. REACH OUT TO US DIRECTLY https://anothercaseclosed.com/ [https://anothercaseclosed.com/] FREE IMPLANT READINESS ASSESSMENT QUIZ https://anothercaseclosed.com/quiz [https://anothercaseclosed.com/] WANT TO GROW YOUR DENTAL PRACTICE? https://our-process.maxillamarketing.com/ [https://our-process.maxillamarketing.com/] 𝗖𝗢𝗡𝗡𝗘𝗖𝗧 𝗪𝗜𝗧𝗛 𝗨𝗦: TikTok: https://www.tiktok.com/@anothercasecl... [https://www.youtube.com/redirect?event=video_description&redir_token=QUFFLUhqbVhiQUxuYXoteFpXZ3pqNFRXblZmWkNrbkJ6d3xBQ3Jtc0ttVjB0TzZkTEhra2FoOHNYRjJCVk9pRVQwSlJ3bGR5b1lIZEs2RlVZUGUxR0o0M1ZHRWVwZDg1WXViN2lOSVhQMGVXVVR4YXNiTzNkX3hUR29FSjI0cXJHbTJfLWZNN0dGRTdiN0Y0emUyYXVoN3RsUQ&q=https%3A%2F%2Fwww.tiktok.com%2F%40anothercaseclosed%3F_r%3D1%26_t%3DZT-95jIhqsfBld&v=0Zsyq8kFLhE] IG: https://www.instagram.com/caseclosedp... [https://www.youtube.com/redirect?event=video_description&redir_token=QUFFLUhqbFNvNXVueHJDRkNHV0l6d25YSEdxWlNYb2Zyd3xBQ3Jtc0tsVHpjb1ZNaU13eC1FNklNcGxHMkJpTnROMHo3VkdFR0JQV2ViSU9ZTEZqRUN6N1hlenNVVzUzRzRrVF9oaGdROTF3Y0p2cG9UNjE0UXZJN1BrWnBmZUk0d3ltSWZNM1VIb0s5VmF4alRwMU5yYWw1NA&q=https%3A%2F%2Fwww.instagram.com%2Fcaseclosedpodcast%3Figsh%3DMWNiamRkOGtoaDRpMA%253D%253D&v=0Zsyq8kFLhE] FB: https://www.facebook.com/people/Case-... [https://www.youtube.com/redirect?event=video_description&redir_token=QUFFLUhqa2lMcjVxUHAzT1p4V3M5V0lmMndsWkpZYnJXQXxBQ3Jtc0ttclJEUk5CeHVyODJXNUl4QzVIalgxY1hveWg2V2VaNnR6WG9WMEViYnIxWm9tUjl4REVBYk9YemVScy16LXVMdFF4emtLQkMtRzNFVE9Hc3ZHazhJcU5meVQ3NUtCYjNWWXRRVlF5RUN0SEI4RjNtNA&q=https%3A%2F%2Fwww.facebook.com%2Fpeople%2FCase-Closed-Podcast%2F61572569997289%2F%3Fmibextid%3DwwXIfr%26rdid%3DhKjJT1X3sQQN52PL%26share_url%3Dhttps%253A%252F%252Fwww.facebook.com%252Fshare%252F1BHXhZpZxn%252F%253Fmibextid%253DwwXIfr&v=0Zsyq8kFLhE]

Ep. 2 | Financing: The Ultimate Deal-breaker | Case Closed: From Consult to Crown

In Episode 2 of Case Closed: From Consult to Crown, Ryan Pritchard and AJ Davino tackle one of the most misunderstood and underutilized systems in implant dentistry: financing. From real-world stories inside implant-driven practices to the psychology behind affordability and case acceptance, this episode breaks down why financing is often the difference between a patient moving forward with treatment or walking out the door. Ryan and AJ discuss:  • Why financing is not “selling.” It is helping patients afford care  • The biggest financing mistakes dental offices make  • Why “we have financing” and “we actually use financing” are two very different things  • The role of the implant treatment coordinator in case acceptance  • Waterfall financing and why multiple lending options matter  • Why some patients choose financing even when they have the cash  • The dangers of loan stacking and poor financing ethics  • Why many offices unintentionally talk patients out of treatment  • Real stories of offices dramatically increasing implant production through better financing systems The guys also explore patient psychology, treatment presentation, consultation flow, and why affordability conversations should happen privately and professionally instead of at the front desk or in the waiting room. Whether you’re a dentist, treatment coordinator, office manager, or part of an implant-focused team, this conversation offers practical insights into improving patient experience while increasing case acceptance the right way. 🎙 Hosted by Ryan Pritchard and AJ Davino 📍 New episodes every other week REACH OUT TO US DIRECTLY https://anothercaseclosed.com/ [https://anothercaseclosed.com/] FREE IMPLANT READINESS ASSESSMENT QUIZ https://anothercaseclosed.com/quiz [https://anothercaseclosed.com/] WANT TO GROW YOUR DENTAL PRACTICE? https://our-process.maxillamarketing.com/ [https://our-process.maxillamarketing.com/] 𝗖𝗢𝗡𝗡𝗘𝗖𝗧 𝗪𝗜𝗧𝗛 𝗨𝗦: TikTok: https://www.tiktok.com/@anothercasecl... [https://www.youtube.com/redirect?event=video_description&redir_token=QUFFLUhqbVhiQUxuYXoteFpXZ3pqNFRXblZmWkNrbkJ6d3xBQ3Jtc0ttVjB0TzZkTEhra2FoOHNYRjJCVk9pRVQwSlJ3bGR5b1lIZEs2RlVZUGUxR0o0M1ZHRWVwZDg1WXViN2lOSVhQMGVXVVR4YXNiTzNkX3hUR29FSjI0cXJHbTJfLWZNN0dGRTdiN0Y0emUyYXVoN3RsUQ&q=https%3A%2F%2Fwww.tiktok.com%2F%40anothercaseclosed%3F_r%3D1%26_t%3DZT-95jIhqsfBld&v=0Zsyq8kFLhE] IG: https://www.instagram.com/caseclosedp... [https://www.youtube.com/redirect?event=video_description&redir_token=QUFFLUhqbFNvNXVueHJDRkNHV0l6d25YSEdxWlNYb2Zyd3xBQ3Jtc0tsVHpjb1ZNaU13eC1FNklNcGxHMkJpTnROMHo3VkdFR0JQV2ViSU9ZTEZqRUN6N1hlenNVVzUzRzRrVF9oaGdROTF3Y0p2cG9UNjE0UXZJN1BrWnBmZUk0d3ltSWZNM1VIb0s5VmF4alRwMU5yYWw1NA&q=https%3A%2F%2Fwww.instagram.com%2Fcaseclosedpodcast%3Figsh%3DMWNiamRkOGtoaDRpMA%253D%253D&v=0Zsyq8kFLhE] FB: https://www.facebook.com/people/Case-... [https://www.youtube.com/redirect?event=video_description&redir_token=QUFFLUhqa2lMcjVxUHAzT1p4V3M5V0lmMndsWkpZYnJXQXxBQ3Jtc0ttclJEUk5CeHVyODJXNUl4QzVIalgxY1hveWg2V2VaNnR6WG9WMEViYnIxWm9tUjl4REVBYk9YemVScy16LXVMdFF4emtLQkMtRzNFVE9Hc3ZHazhJcU5meVQ3NUtCYjNWWXRRVlF5RUN0SEI4RjNtNA&q=https%3A%2F%2Fwww.facebook.com%2Fpeople%2FCase-Closed-Podcast%2F61572569997289%2F%3Fmibextid%3DwwXIfr%26rdid%3DhKjJT1X3sQQN52PL%26share_url%3Dhttps%253A%252F%252Fwww.facebook.com%252Fshare%252F1BHXhZpZxn%252F%253Fmibextid%253DwwXIfr&v=0Zsyq8kFLhE]

Ep. 1 | From Dental Consultants to Owners | Case Closed: From Consult to Crown

Case Closed: From Consult to Crown | Episode 1 — From Dental Consultants to Owners Welcome to the very first episode of Case Closed: From Consult to Crown, the podcast built specifically for the general dentist who wants to grow their practice through implant dentistry, without losing sight of what matters most: the patient. Your hosts, Ryan Pritchard (founder of Maxilla Marketing and Crown Dental Group) and AJ Davino (founder of Dental Plant, Inc. and former treatment coordinator extraordinaire), bring a combined 25 years of hands-on dental industry experience to the mic. They've consulted in hundreds, if not thousands, of dental offices across the country, and now they've taken the ultimate leap: they actually own dental practices themselves. And that changes everything. The Philosophy Behind It All Their mission isn't just about making money, though they've turned more than a few non-millionaires into millionaires. It's about growing implant revenue while putting the patient genuinely first. Their ten-word guiding principle: "Grow your general practice with implants without leaving the patient behind." Why They Started Buying Dental Offices It started on an American Airlines flight when AJ casually floated the idea of just owning the offices they consulted for. Ryan thought it was insane... until the plane landed and he was already convinced. Hear how their first acquisition, a solo-doctor practice doing $817K per year, became a $1.7 million operation in under a year, and how their second acquisition went from $1.8M to $3.2M. The Implant Treatment Coordinator and Why This Role Is Everything AJ makes the case that the real consult isn't about convincing a patient they want treatment. By the time they're in your chair, they already want it. The consult is about helping them figure out how to afford it. That distinction is everything, and it requires a dedicated, skilled, empathetic person in that seat. AJ also shares why he hired an ITC straight out of the luxury automotive industry and why that unconventional decision turned out to be one of his best. Lessons They Didn't Expect to Learn as Owners Ryan and AJ get refreshingly honest about what humbled them once they were actually running offices. Staff culture is harder to shift than they thought. New systems trigger real resistance. They've developed a whole new appreciation for why dentists don't always do what consultants tell them. AJ's Adventures From time to time on this podcast, AJ will share a story from life on the road. This episode he tells the tale of a cramped coach seat, an onboarding document with some very questionable dental personality profiling, and a fourth-year dental student sitting right next to him reading every word of it. Awkward doesn't begin to cover it. Whether you're a solo GP who's been curious about adding implants, a practice owner whose marketing works but cases aren't closing, or a dentist tired of having nobody to talk to about the business side of running your office, Case Closed is exactly what you've been missing. New episodes drop biweekly. Subscribe and never miss a conversation. Case Closed: From Consult to Crown is hosted by Ryan Pritchard of Maxilla Marketing and Crown Dental Group, and AJ Davino of Dental Plant, Inc. REACH OUT TO US DIRECTLY https://anothercaseclosed.com/ [https://anothercaseclosed.com/] FREE IMPLANT READINESS ASSESSMENT QUIZ https://anothercaseclosed.com/quiz [https://anothercaseclosed.com/] WANT TO GROW YOUR DENTAL PRACTICE? https://our-process.maxillamarketing.com/ [https://our-process.maxillamarketing.com/] 𝗖𝗢𝗡𝗡𝗘𝗖𝗧 𝗪𝗜𝗧𝗛 𝗨𝗦: TikTok: https://www.tiktok.com/@anothercasecl... [https://www.youtube.com/redirect?event=video_description&redir_token=QUFFLUhqbVhiQUxuYXoteFpXZ3pqNFRXblZmWkNrbkJ6d3xBQ3Jtc0ttVjB0TzZkTEhra2FoOHNYRjJCVk9pRVQwSlJ3bGR5b1lIZEs2RlVZUGUxR0o0M1ZHRWVwZDg1WXViN2lOSVhQMGVXVVR4YXNiTzNkX3hUR29FSjI0cXJHbTJfLWZNN0dGRTdiN0Y0emUyYXVoN3RsUQ&q=https%3A%2F%2Fwww.tiktok.com%2F%40anothercaseclosed%3F_r%3D1%26_t%3DZT-95jIhqsfBld&v=0Zsyq8kFLhE] IG: https://www.instagram.com/caseclosedp... [https://www.youtube.com/redirect?event=video_description&redir_token=QUFFLUhqbFNvNXVueHJDRkNHV0l6d25YSEdxWlNYb2Zyd3xBQ3Jtc0tsVHpjb1ZNaU13eC1FNklNcGxHMkJpTnROMHo3VkdFR0JQV2ViSU9ZTEZqRUN6N1hlenNVVzUzRzRrVF9oaGdROTF3Y0p2cG9UNjE0UXZJN1BrWnBmZUk0d3ltSWZNM1VIb0s5VmF4alRwMU5yYWw1NA&q=https%3A%2F%2Fwww.instagram.com%2Fcaseclosedpodcast%3Figsh%3DMWNiamRkOGtoaDRpMA%253D%253D&v=0Zsyq8kFLhE] FB: https://www.facebook.com/people/Case-... 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