Can Clean-Label Oral Care Beat Old-School Brands?

The New Indian Perfume Story Smells Different

On this episode of ChaiNet, we sit down with Ali Syed, founder of Ōkami Parfums, a made-in-India brand inspired by Japanese minimalism. Ali went from policy and development banking to building fragrance. We talk about why India supplies ingredients but not brands, whether young Indians treat perfume like sneakers, how you sell scent online, and where AI helped him build Ōkami. If you think Indian perfume is only attar and old-world luxury, this one’s for you. Listen to Ali Syed on ChaiNet now. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit chainet.substack.com [https://chainet.substack.com?utm_medium=podcast&utm_campaign=CTA_1]

How AI Is Rewriting the Marketing Playbook in 2026

On this episode of ChaiNet, we sit down with Nishtha Khanduja, a growth marketing leader with eight years of experience across food, wellness, and fitness. Campaigns that took weeks now run in hours. Content that needed a studio now takes twenty minutes. But having the tools doesn’t mean you know what to do with them. We talk about when she felt the shift, where ChatGPT works and where it flops, whether AI can actually tell a brand story, and whether marketing jobs will exist in five years. If you’re a marketer trying to figure out what matters in 2026, this one’s for you. Listen to Nishtha Khanduja on ChaiNet now. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit chainet.substack.com [https://chainet.substack.com?utm_medium=podcast&utm_campaign=CTA_1]

Can Clean-Label Oral Care Beat Old-School Brands?

On this episode of ChaiNet, we sit down with Ankit Agarwal, co-founder of Fang Oral Care, backed by Mamaearth’s parent company. Ankit started with his own dental problems. Before Fang, he built and shut down MyNutraCart. That failure taught him what he needed. We talk about what “clean label” actually means in toothpaste, whether Indians care what’s inside their tube, why disrupting Colgate is hard, and where AI fits inside Fang. If you care about what goes into your food but never look at your toothpaste this one’s for you. Listen to Ankit Agarwal on ChaiNet now. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit chainet.substack.com [https://chainet.substack.com?utm_medium=podcast&utm_campaign=CTA_1]

A device that can grow your hair

On this episode of ChaiNet, we sit down with Carlos Chacón-Martínez, a cell biologist who studied at the Max Planck Institute and built Niostem, a headset that aims to wake up dormant hair follicles. Carlos went from scientist to founder, then stepped down as CEO to focus on the tech. We talk about why keeping hair is so hard, how to convince people that a headset works, what broke when orders flooded in, and what he’d tell someone scared to start. If you think hair loss solutions only come in a bottle, this one’s for you. Listen to Carlos Chacón-Martínez on ChaiNet now. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit chainet.substack.com [https://chainet.substack.com?utm_medium=podcast&utm_campaign=CTA_1]

Your Store Is Losing Sales Before Checkout

On this episode of ChaiNet, we sit down with Shray Arora, CEO of Helium, an AI platform that personalizes D2C storefronts in real time. Shray is a McKinsey alum and a Forbes 30 Under 30. His customers include Noise and Marks & Spencer. His argument: the leak is not in your ads. It’s your store. We talk about what it costs when every visitor sees the same homepage, the signals most people never look at, and when personalisation becomes manipulation. If you’re still spending more on traffic instead of fixing the leak, this one’s for you. Listen to Shray Arora on ChaiNet now This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit chainet.substack.com [https://chainet.substack.com?utm_medium=podcast&utm_campaign=CTA_1]