Champion Living with Doug Champion

Inside the New Hooey Fit App + NFR Week Preview

Technology threw a curveball this week — but the show goes on. In today's episode, Doug breaks down what's coming at this year's NFR, shares updates on the Champion Living × Hooey Fit App, and walks you through every new feature, track, and program inside the platform. From roughstock and timed-event training to beyond-the-arena fitness, Doug lays out exactly how rodeo athletes can finally train with purpose instead of guessing in the gym. We're also gearing up for nine straight days of live podcast episodes at the NFR, hosted from the Fenoglio Boot Booth inside Cowboy Christmas. Athletes, stock contractors, PRCA leaders, and industry voices — Doug previews the full lineup and what fans can expect. If you've been curious about the new Hooey Fit App or want a deeper look at what's inside each track, this walkthrough is for you. This episode is brought to you by Rodeo Now, the performance-tracking app built for rodeo athletes. Record your rides and runs, break them down in slow motion, and search any animal by name to get the information you need before you nod your head. Download Rodeo Now for free in the Apple App Store and Google Play. 0:00 – Rodeo Now App Partnership Doug kicks off with exciting news about partnering with the Rodeo Now app, a tool built for recording, logging, and breaking down your runs and rides in slow motion — including intel on your stock draw. The perfect pairing for athletes who want to study and improve their performance. 1:00 – What Happened to Today's Planned Episode Originally, this episode was meant to feature Kate Jackson, a sports mechanic who uses elite movement-testing technology to break down athletic patterns. Technical issues = episode lost. Don't worry — it's being re-recorded. 1:45 – NFR Week: The Chaos + The Magic Doug shares how the timing couldn't be worse — the NFR starts in just four days. He talks through: * Why the NFR is the "Super Bowl" of the western lifestyle * Energy and anticipation around Vegas * The curveball of EHV restrictions canceling major side-events * How athletes can reframe setbacks into preparation opportunities 2:45 – Live Podcast Schedule at the NFR Champion Living will host nine straight days of live shows at 10 AM (two at 11 AM) from the Olio Boot Booth inside the Las Vegas Convention Center. Expect episodes with: * NFR athletes * Retired champions * PRCA leadership * Stock contractors * Country music artists * Western industry voices The goal: real stories, not highlight reels. Fans are invited to attend, meet guests, and hang out. 4:45 – Deep Dive: The New Hooey Fit App (Formerly Champion Living Fitness) Doug breaks down why the app was rebranded and how the collaboration with Hooey Brands happened. Joey (Hooey CEO) believes in: * Investing in rodeo athletes * Developing the next generation * Making high-performance training accessible * Elevating the entire sport This partnership makes it possible to offer ALL programs + mobility + Bulletproof Shoulders + communities for just $19/month. 6:00 – What's Inside the App? (Guided Walkthrough) Roughstock Blueprint For: * Bareback Riders * Saddle Bronc Riders * Bull Riders * Bullfighters Includes: * Every roughstock-specific plan * 2 mobility programs * Bulletproof Shoulders * Varied training + progression * Ability to mix across events for balanced development Timed-Event Athlete Track For: * Ropers * Barrel Racers * Dismount Athletes (tie-down, calf ropers, goat tiers) Includes: * Intro & progression paths * Shoulder prehab (critical for ropers) * Mobility * Access to ALL timed-event programs Doug emphasizes treating your body like a business — don't keep paying entry fees without improving your chances of winning. Beyond the Arena (General Fitness Track) For: * Hunters * Ranchers * Everyday athletes * Anyone who wants to get stronger Includes: * Backcountry plan * Women's Built Strong program * Mobility + Bulletproof Shoulders * Only $9.99/month Free Resources Inside the App Doug highlights the free section every user gets: * 5 Things I Wish I Knew Before I Started in Pro Rodeo * Rodeo Parent Guide * Pre-Ride Warm-Up Guide (the #1 requested resource) These are free PDF downloads for every user. Built-In Podcast Links + YouTube Channel One centralized place to watch, listen, and learn. Community Features (Paid Users) Doug breaks down the Q&A and coaching support inside the paid community: * Post your rides for critique * Get direct feedback from Doug * Tips & tricks weekly * Conversations with other athletes * Progress tracking for weights, reps, time, lessons completed 14:45 – When You Need More Than Just the App Doug explains the difference between: App-Based Training Great for: * Self-motivated athletes * New riders * Responsibility-driven athletes * Anyone who needs structure Individualized Coaching Built for: * Specific goals * Injury management * Accountability * Personalized programming * Schedule-based training * Direct coach communication Every individualized coaching relationship starts with a full evaluation and custom program build-out. 16:45 – Why the App Exists Doug closes the walkthrough by sharing the mission: When he started rodeoing, there were zero training resources for rodeo athletes. The Hooey Fit App removes that barrier forever by giving athletes real training systems at an accessible price. 17:15 – Quick NFR Preview + New Programs Dropping Doug teases: * Fresh timed-event programs * Power-focused plans for roughstock athletes * Daily NFR content * Live episodes dropping throughout the week If you're at the NFR, stop by and say hello at the Fenoglio Boot booth. Doug, Logan, Paul, and the team will be there every day at 10 AM. Download the Hooey Fit App powered by Champion Living — free to download, loaded with free resources, and only $19/month for full access to every program we've ever built.

Peptides, NAD & LactiGo for Real-World Recovery (w/ Dr. Willie Villarreal)

In this episode of the Champion Living Podcast, Doug sits down with Dr. Willie Villarreal to unpack what's real and what's hype around peptides, NAD, hormone therapy, and a breakthrough recovery gel called LactiGo. They dive deep into real-world recovery for rodeo athletes, ranchers, and outdoorsmen — breaking down what actually works to heal faster, move better, and perform longer. You'll learn: * Peptides 101 — BPC-157 & TB-500 explained (when to use, oral vs injection). * NAD for energy & longevity — how delivery method impacts results. * LactiGo — the patented transdermal L-carnosine gel used by pro athletes to buffer lactic acid and crush soreness. * Hormones without hype — testosterone for men and women, dosing myths, and finding legit providers. * Performance takeaways — how to recover smarter, train stronger, and stay in the game longer. Listen now on Apple Podcasts, Spotify, and YouTube. Presented by the Champion Living Fitness App — built for rodeo athletes and western performers. Thanks to Our Sponsor A huge thank-you to Rodeo Now App, the premier app for tracking rodeo stats, entries, and athlete rankings. 👉 Check them out and download the app at www.rodeonowapp.com Resources Mentioned * LactiGo Recovery Gel: Get LactiGo Here [https://my.lactigo.com/championliving] * Champion Living Fitness App:Go To App Now [https://apps.apple.com/us/app/champion-living-fitness/id1628617191]

You Won't Believe How These Athletes Are Maximizing Off-Season Training | Rodeo Athlete

In this episode of the Champion Living Podcast, Doug sits down with coaches Logan Corbett and Megan Walker to break down what the off-season should really look like for rodeo athletes. From rebuilding strength foundations to developing power, mobility, and injury resilience — the team covers the full roadmap for setting up a successful season ahead. They dive deep into progressive overload, proper movement mechanics, and how to structure training phases that actually translate to better performance in the arena. The coaches also tackle one of the biggest myths in western sports — that strength training makes female athletes bulky — and explain why it's one of the most misunderstood areas in performance training. Topics Covered: The purpose of the off-season and how to rebuild your base Why progressive overload matters more than volume How to transition from strength → power safely The role of mobility and recovery in staying injury-free Common training mistakes rodeo athletes make Building a support system through the Champion Living Fitness App Whether you're a bull rider, barrel racer, or just someone looking to get stronger for life, this episode is your blueprint for training smarter — not harder. 🎧 Listen now on Apple Podcasts, Spotify, or YouTube. 🤝 Special Thanks to Our Sponsor This episode is brought to you by RodeoNow — the app built to connect rodeo athletes, committees, and fans like never before. Download the RodeoNow App today and keep up with the latest events, standings, and rodeo action all in one place!

Revolutionizing Rodeo Equipment Forever with Beastmaster Rodeo: Tim Tippman

In this episode of the Champion Living Podcast, Doug sits down with Tim Tippmann, the owner and operator of Beastmaster Rodeo Gear, to talk about what it really means to raise the standard in rodeo equipment From humble beginnings to building one of the most trusted brands in the industry, Tim shares how Beastmaster has revolutionized rodeo gear through innovation, athlete feedback, and relentless pursuit of quality. You'll hear how Beastmaster's partnership with Champion Living has evolved — from creating safer, smarter equipment to investing back into the sport through the Beastmaster Rodeo Scholarship at the Optimal Performance Academy. This isn't just about products — it's about passion, legacy, and the people behind the gear that keep rodeo athletes performing at their best. In this episode you'll learn: * The story of how Beastmaster Rodeo Gear began and grew into a powerhouse brand * Why "raising the standard" is more than a slogan — it's a mission * How innovations like the Pro Gel Line, Impact Gel Neck Rolls, and Frost Legacy Collection are changing safety and performance standards * The importance of investing in your gear for long-term success and career longevity * How Beastmaster is supporting youth rodeo, contractors, and Western families nationwide Whether you ride, rope, haze, or help — this episode will inspire you to take pride in the tools of your trade and invest in yourself like a true professional. Thank you to our Sponsor, The Rodeo Now App for the relentless support of our mission! Make sure you download the app and become a part of the RodeoNow Family! Find out more at: https://rodeonow.com/ [https://rodeonow.com/] Connect Train with us: Champion Living Fitness App IG: @champion.living

Test Don't Guess: Functional Medicine for Rodeo & Ranch Life (w/ Dr. Victor Carsrud, Breather Mae)

Doug sits down with Dr. Victor Carsrud, Head of Functional Medicine & Health Innovation at Breather Mae, to map a no-fluff health playbook for high-demand performers—rodeo athletes, ranchers, farmers, and anyone who works hard. We dig into why "test, don't guess" matters, how a simple Gut Check unlocks better hormone balance and recovery, and the panels most annual physicals miss (full thyroid with antibodies, prolactin for pituitary stress, micronutrients, organic acids). We also get real on environmental toxins (mold, microplastics, PFAS), what to eat on the road, and why 30g protein within 30 minutes of waking changes your day. What you'll learn * Why TSH alone isn't enough: add Free T3/T4 + TPO/TG antibodies * How gut → brain → hormones all connect (and why it's step one) * When prolactin flags pituitary stress (think head hits/endocrine disruptors) * "Test don't guess" supplements (yes, vitamin D can be too high) * Tiered testing: Baseline → Tier 1/2 → Tier 3 → Olympiad * Real-world fueling for the road: protein-first wins for energy & focus. Chapters 00:00 Intro & access-anywhere functional medicine 02:15 What basic labs miss (TSH ≠ full thyroid picture) 08:40 Coaching model: from "doctor knows best" to partnership 10:45 Gut ↔ brain ↔ hormones—no more silos 15:00 You can't out-supplement bad data 21:00 Why proactive labs matter in dangerous sports & work 27:10 Low T in roughstock? Stress, sleep, hits & gut links 28:20 Breather Mae tiers (Baseline → Olympiad) 49:30 Protein timing: the 30/30 rule 54:00 Recovery & oxidative stress markers 59:00 Making 80-page labs actionable (not pill-pushing) 1:03:00 Pricing, installments, and ROI for athletes Brought to you by our partners: 🤠 Rodeo Now App — the all-in-one platform for rodeo athletes to track entries, standings, and schedules in one place. If you rodeo, you need Rodeo Now. Download it today on the App Store or Google Play. 🧬 Breather Mae — Use code CLF100 for a discount on testing tiers at https://breathermae.com/registration * Connect * Train with us: Champion Living Fitness App * IG: @champion.living * Guest: Dr. Victor Carsrud — Breather Mae