Why Simon Sinek is worng | Ep 54

Why Simon Sinek is worng | Ep 54

Newsletter for stories, tips and resources: leverageaccelerator.co [http://leverageaccelerator.co/]Community to create more sales opportunities using relationship-first business development habits: networkandsell.com [http://networkandsell.com/] In 2009, “Start With Why” gave coaches, consultants and leaders a simple way to talk about purpose. But the market has changed. In this episode, Riley and Ped unpack why values, purpose statements and polished positioning are no longer enough to help leadership coaches stand out. AI has made advice easier to access, buyers are more sceptical, and trust is harder to build online. The shift Riley and Ped explore is simple, but uncomfortable: people need to know who you are before they can fully trust what you do. They talk through market sophistication, why coaching is different from regulated professional services, why big “irresistible” offers can feel less believable now, and what coaches can do instead. You’ll hear three practical shifts: Have more real conversationsPromise less, so your offer feels believableShare more of yourself without oversharing For leadership coaches, facilitators, trainers and consultants who want a more human, credible way to be known and trusted. Timestamps: 00:00 Why “Start With Why” may not be enough anymore 00:20 Ped’s history with Simon Sinek’s golden circle 01:50 Why values and purpose statements started to blend together 02:20 AI, trust and the pressure on the coaching industry 03:10 The five stages of market sophistication 04:10 Why coaching is now in a trust recession 05:10 Why each market needs its own trust strategy 06:10 Why coaching is different from regulated professional services 07:10 The rock and hard place for leadership coaches 08:00 AI as an on-demand coach 09:10 Why your ideal customers need to know you 10:20 Integrity, leadership and being yourself 11:10 Three ways to build more trust 12:00 Why oversized offers can feel unbelievable 13:10 Practising what you preach in outreach and offers 14:00 Sharing more without oversharing 15:10 Micro-moments of connection 15:40 Start smaller, deliver well, retain better 16:10 Subscribe and next steps

The Uncomfortable Truth About How Coaches Actually Get Clients | Ep53

Most coaches don’t have a lead magnet problem. They have a conversation problem. In this video, I break down the uncomfortable reality of how coaches actually get clients, especially when you’re balancing subcontracting work, trying to build your own business, and wondering why content alone isn’t creating consistent opportunities. We unpack the three routes to client acquisition: * Outreach * Content * Ads But more importantly, we look at why so many coaches start in the wrong place. I share the mindset shift that completely changed how I think about outreach, why content felt safer than conversations, and the expensive lesson I learned after spending thousands on ads before validating my offer properly. You’ll also hear: * Why many coaches unconsciously avoid outreach * The belief that makes outreach feel transactional * How authentic outreach differs from “pitch slapping” * Why conversations create better offers, better content, and better sales * Real examples of launches that failed and succeeded based on whether outreach happened first If you’ve been posting consistently but still struggling to build a steady pipeline, this video will help you understand what actually moves things forward. Authentic Outreach Playbook: https://drive.google.com/file/d/13W-SEKdcSUOThYE78z5oh66Vm1MxaBtM/view?usp=sharing [https://drive.google.com/file/d/13W-SEKdcSUOThYE78z5oh66Vm1MxaBtM/view?usp=sharing**] Newsletter for stories, tips and resources: leverageaccelerator.co [http://leverageaccelerator.co] Timestamps: 00:00 The Uncomfortable Reality Of Getting Coaching Clients 01:00 The 3 Ways Coaches Get Clients 01:50 Why Most Coaches Avoid Outreach 02:00 Why Ads And Content Get Complicated Fast 03:20 The Real Reason Outreach Feels Icky 03:50 The Ladder Of Inference Explained 05:30 Why Coaches Avoid Outreach Entirely 06:40 Why This Is A Belief Problem 07:10 Why I Chose Content Over Outreach 08:20 What Happened When I Tried Ads 09:25 The Missing Foundation Behind Offers That Sell 10:20 Why Outreach Comes Before Content 11:25 The GPS Analogy That Changed Everything 12:10 What Authentic Outreach Actually Looks Like 13:25 What A Real Client Pipeline Feels Like 13:50 Why Outreach Works Before Funnels Do 14:20 Turning Conversations Into Offers And Content 15:20 The Webinar Launch That Failed 16:05 The Launch That Made $21K 16:55 Why Conversations Beat Polished Marketing 17:10 The Honest Starting Point For Coaches

How We Escaped the “Too Many Priorities” Trap | Ep 52

Newsletter for stories, tips and resources: leverageaccelerator.co [http://leverageaccelerator.co] Community to create more sales opportunities using relationship-first business development habits: networkandsell.com [http://networkandsell.com] If your days are full but your business isn’t moving, this conversation will likely hit close to home. In this behind-the-scenes episode of the Change Champions podcast, Riley and Ped unpack a real moment inside their own business where things started to feel stretched, scattered, and unsustainable. More tasks, more ideas, more “important” work… but less clarity, less energy, and less progress. They walk through the exact conversation that helped them reset. You’ll hear: * Why doing more can quietly make your business worse * How “legacy tasks” keep you stuck without you realising it * The simple prioritisation filter that changed everything * What to do when everything feels important (but clearly isn’t) * How to free up time without dropping what actually matters This isn’t theory. It’s a raw look at how two business partners navigated overwhelm in real time and came out with a clearer, more focused way of working. If you’ve been feeling busy but not effective, this episode will give you a practical way to rethink what’s actually on your plate. Timestamps: 00:00 Working hard but stuck 00:20 The moment the workload felt too much 01:40 Too many plates, not enough room 03:10 Why prioritisation matters 04:00 The frustration of “was this even important?” 05:00 The hidden cost of taking work away 06:20 Riley’s burnout warning sign 08:30 The real issue: legacy activities 09:40 Habits that quietly keep you overloaded 10:30 Making space means removing something 11:20 Obligation, little fires, and product roadmaps 12:50 How they started solving the problem 14:20 Brain dumping what’s actually on the plate 15:40 Sorting the work into clearer buckets 16:40 Rechecking the goal 17:50 Using strategy as the filter 18:20 Asking what drains the most energy 19:00 The Venn diagram for better prioritisation 20:20 Bringing work forward to take work off 21:10 Good enough is good enough 22:30 Focus, simplification, and perfectionism 23:10 Why crossing things off isn’t the full answer 24:00 Ship it, finish it, move on 25:00 The process you can use yourself 26:00 You’re spending time on the wrong things 26:10 Teasing the next behind-the-scenes episode 27:00 Thanks for hanging out

Why We Paid $30,000 for Help (And What We Expect to Learn) | Ep 51

Newsletter for stories, tips and resources: leverageaccelerator.co [http://leverageaccelerator.co]Community to create more sales opportunities using relationship-first business development habits: networkandsell.com [http://networkandsell.com] We just got accepted into a $30,000 coaching programme. And in this behind-the-scenes episode, we break down exactly why we made that decision. This isn’t about hype or “leveling up” for the sake of it. It’s about something more honest: we hit a point in our business where effort alone wasn’t enough to create consistent growth. We were solving problems… but new ones kept appearing. In this episode, we talk about: * Why even experienced coaches still need coaching * The bottlenecks that kept us stuck between growth stages * What we hope to learn (especially around content, sales, and leverage) * The tension between figuring it out yourself vs getting help * The personal reasons behind the investment — time, family, and lifestyle We also share the mindset shift that changed everything for us: being the kind of client we want to attract. If you’re a coach, consultant, or facilitator trying to grow your business without burning out — this will give you a clear, honest look at what it actually takes to move forward. Hosted by Riley and Ped, co-founders of Leverage Accelerator. Timestamps: 00:00 Why we joined a $30,000 coaching programme 00:40 Getting accepted and what Black Belt is 01:57 Why we’re happy to share we’re getting help 03:30 Growth mindset, learning, and serving clients better 04:39 Why experience beats figuring it out alone 06:10 The growth ceiling we kept hitting 08:09 Why now was the right time to invest 10:28 What we hope to learn from the programme 13:17 The real content lesson we want to improve 15:00 Adapting what we learn to our own audience 16:29 Systems, positioning, and our unique strengths 17:18 Letting go of insecurity around asking for help 17:49 Pressure, integrity, and being a good client 19:28 Relief, accountability, and shortening the learning cycle 20:50 Did we wait too long to do this? 22:26 The personal reasons behind the investment 23:20 Why helping people has to come first 24:45 Why we’re documenting this journey

Why Working Harder Isn’t Growing Your Business | Ep50

If you’ve ever felt like you’re working harder than ever… but your business isn’t really moving forward, this video will likely hit close to home. In this video, Riley breaks down a counterintuitive truth: the effort that helps you start your business can quietly become the thing that keeps you stuck. He shares his own journey from launching his first program to hitting growth plateaus — and why doubling down on hard work didn’t fix it. Instead, the real shift came from changing how he made decisions. You’ll learn: * Why effort has diminishing returns as you scale * How “hard work” can become a flawed decision-making compass * The difference between a builder mindset and a director mindset * What to stop doing to create real leverage in your business * How to make better decisions that actually move the needle This isn’t about avoiding hard work. It’s about making sure your effort is going in the right direction. If you’re a coach, consultant, or service provider trying to grow without burning out, this will give you a clearer way forward.