The @NHL uses Twitter to rally new fans

@Mailchimp rounds out their marketing with unexpected content

In this episode of Character Count we talk with Jay Maldonado, a Senior Marketing Manager at @Mailchimp [https://twitter.com/Mailchimp]. Tune in as we discuss "lean in" and "lean back" content, the power of GIFs, and the ways Mailchimp uses Twitter to connect with customers and raise awareness. Here are some helpful links while you listen: Mailchimp Presents homepage [https://mailchimp.com/presents/] "Second Act" series [https://mailchimp.com/presents/series/second-act] Mailchimp GIPHY library [https://giphy.com/mailchimp] GIF Tweet example [https://twitter.com/Mailchimp/status/1232289143268532224?s=20] For more inspiration on varying your Tweet formats: 4 engaging Twitter Poll ideas for businesses [https://business.twitter.com/en/blog/engaging-Twitter-Poll-ideas.html] How to use Twitter Lists [https://help.twitter.com/en/using-twitter/twitter-lists] For more, visit business.twitter.com [https://business.twitter.com/] (we especially recommend the Twitter Business blog [https://business.twitter.com/en/blog.html]) and follow us at @TwitterBusiness [http://twitter.com/twitterbusiness].

This FinTech company uses Twitter to empower small businesses

In this episode of Character Count, we sit down with Phil McEleney, Paid Marketing Manager for @TideBusiness [https://twitter.com/TideBusiness], to hear how the B2B FinTech company learned to thrive on Twitter. As you listen, here are some links that may be helpful: For more on A/B testing: How and why to A/B test your Twitter Ads [https://business.twitter.com/en/blog/How-To-Test-Your-Twitter-Ads.html] For additional B2B inspiration: 5 creative ways B2B brands connect with audiences on Twitter [https://business.twitter.com/en/blog/B2B-Brands-Connect-With-Audiences-On-Twitter.html] Phil’s “must follow” FinTech accounts: @t_blom [https://twitter.com/t_blom] @AnneBoden [https://twitter.com/AnneBoden] @GeorgeBevis [https://twitter.com/GeorgeBevis] For more from Tide: Tide official website [https://www.tide.co/] Follow @Phil_McEleney on Twitter [https://twitter.com/Phil_McEleney] This episode’s hot take: how do you make B2B compelling or interesting? Which B2B businesses are doing it right? Chime in here [https://twitter.com/TwitterBusiness/status/1234905527273975808?s=20]! For more, visit business.twitter.com [https://business.twitter.com/] (we especially recommend the Twitter Business blog [https://business.twitter.com/en/blog.html]) and follow us at @TwitterBusiness [http://twitter.com/twitterbusiness].

The @NHL uses Twitter to rally new fans

Tune in as Heidi Browning, the CMO of the NHL, describes how she evolved the @NHL [https://twitter.com/nhl] social strategy, created a network of content creators, and is bringing the game to new fans (with a little help from Snoop Dogg and Chance the Rapper). As you listen along, here are some helpful links: Chance the Rapper SNL skit [https://twitter.com/nbcsnl/status/1187519139180449792?s=20] Chance the Rapper reprise [https://twitter.com/NHL/status/1179594115782184962?s=20] Snoop Dogg explains hockey slang [https://twitter.com/NHL/status/1115390112655974400?s=20] Snoop Dogg explains the Stanley Cup [https://twitter.com/NHL/status/984164182336724992?s=20] @NHLGIFs account [https://twitter.com/NHLGIFs] The creator behind @NHLGIFs [https://twitter.com/myregularface] Black Girl Hockey Club #BGHC [https://twitter.com/BlackGirlHockey] #LetsDoThatHockey [https://twitter.com/search?q=%23letsdothathockey&src=typed_query] Follow Heidi on Twitter! [https://twitter.com/Heidi_Golightly] For more on Twitter moments, check out these links: Everything you need to know about Twitter Moments [https://business.twitter.com/en/blog/Everything-you-need-to-know-about-Twitter-Moments.html] How to create a Twitter Moment [https://help.twitter.com/en/using-twitter/how-to-create-a-twitter-moment] This episode’s hot take: What is the #1 metric that you look for in a Tweet? Impressions? Clicks? Likes? Retweets? Chime in here [https://twitter.com/TwitterBusiness/status/1229829770419949568?s=20]! For more, visit business.twitter.com [https://business.twitter.com/](we especially recommend the Twitter Business blog [https://business.twitter.com/en/blog.html]) and follow us at @TwitterBusiness [http://twitter.com/twitterbusiness].

Wizards of the Coast makes magic on Twitter

In this episode, we learn about the ways Wizards of the Coast (the company behind Dungeons and Dragons and Magic: the Gathering) uses Twitter to add a digital layer to their classic games. Listen as Greg Tito, Senior Communications Manager for Dungeons and Dragons, shares the exciting ways the company uses things like automation, localized ads, and an authentic voice to evolve their legacy brand on Twitter. As you listen, here are some helpful links –– Twitter accounts mentioned: @Wizards_DnD [https://twitter.com/Wizards_DnD] @Wizards_magic [https://twitter.com/Wizards_magic] @MTG_Arena [http://twitter.com/mtg_arena] Referenced Tweets: Blame the gnomes! [https://twitter.com/Wizards_DnD/status/1016481952675721216?s=20] Madam Eva reads your fortune [https://twitter.com/Wizards_DnD/status/689139940882419712?s=20] Character generator [https://twitter.com/Wizards_DnD/status/784467446056968192?s=20] The listening tool Bianca references: TweetDeck official site [https://tweetdeck.twitter.com/] In case you missed it! Hear more from this episode’s guest, Bianca Posterli: Mini episode: Q&A with Bianca (Apple Podcasts) [https://podcasts.apple.com/us/podcast/mini-episode-q-twitters-head-social-marketing-campaigns/id1454165187?i=1000462543935] Mini episode: Q&A with Bianca (Google Play) [https://podcasts.google.com/?feed=aHR0cHM6Ly9mZWVkcy5zaW1wbGVjYXN0LmNvbS9QSHFxWlE3Tg%3D%3D&episode=YTRkZTA4MjAtZjQwZC00YWVjLTk0OTUtMmQwYTNiMGQyZjcy] For more, visit business.twitter.com [https://business.twitter.com/] (we especially recommend the Twitter Business Blog [https://business.twitter.com/en/blog.html])  and follow us at @TwitterBusiness [http://twitter.com/twitterbusiness]

Mini-episode: Q&A with Twitter's Head of Social Marketing and Campaigns

In this episode, we sit down with Bianca Posterli, Head of Social Marketing and Campaigns at Twitter. As a strategist for many of Twitter’s own Twitter accounts, you’d be hard-pressed to find someone who knows more about what ‘works’ on the platform (and what it means for brands). Tune in as we discuss popular questions like “how spicy can a brand be on Twitter?” and “what should you do if a Tweet flops?” while getting practical tips for everyday Tweeting. As you listen, here are some links to help you follow along: "Hamburger Twitter" example 1 [https://twitter.com/BurgerKing/status/1214374088409530378?s=20] "Hamburger Twitter" example 2 [https://twitter.com/Wendys/status/1212819812331720705?s=20] Tweetdeck site [https://tweetdeck.twitter.com/] @TwitterMusic announcing Taylor Swift's new album [https://twitter.com/TwitterMusic/status/1164943276903768064?s=20] @TwitterTV teams up with GOT [https://twitter.com/TwitterTV/status/1076598457509470208?s=20] This episode’s hot take: What brands would you nominate as being the BEST of the best on Twitter? For more, visit business.twitter.com [https://business.twitter.com/] (we especially recommend the Twitter Business Blog [https://business.twitter.com/en/blog.html])  and follow us at @TwitterBusiness [http://twitter.com/twitterbusiness]