Can I Be A Fractional CMO If I've Never Been A CMO Before?

Can I Be A Fractional CMO If I've Never Been A CMO Before?

You can be a Fractional CMO without ever having held the CMO title before. If you've been counting yourself out of Fractional CMO work because you’re not sure you’re experienced enough, this episode is for you. I’m breaking down: * Why your past job title is not as important as you think it is * The three things you need to be a CMO * What to do when you’re not *quite* qualified for a role * And the shift you need to make if you want to step into Fractional CMO work If you've been counting yourself out of Fractional CMO work because of what's on your resume — you're going to love this episode. Ready to take the next step? If you’re ready to step into the Fractional CMO role but want support as you do it, Fractional CMO School is a 6-month coaching program + community to help you confidently land high-ticket clients and build a 6-figure (and beyond) business as a Fractional CMO. 🎓 Learn More → http://www.fractional-cmo-school.com/ [http://www.fractional-cmo-school.com/] TIMESTAMPS 00:00 Social Media Didn’t Build My Business 00:40 The Truth About Online Leads 01:10 Why Posting Constantly Isn’t Worth It 02:00 Where Real Clients Actually Come From 03:20 You’re Using Social Media Wrong 04:05 The First Thing Clients Do Before Hiring You 04:50 The Bare Minimum You Need Online 05:40 How to Build Credibility Fast 06:10 Why I’d Focus on LinkedIn 06:45 Instagram Clients Are Different 07:15 Permission to Stop Chasing Content

Stop Posting on Social Media to Get Clients as a Fractional CMO

Posting on social media is one of the least effective easy to get clients as a Fractional CMO. I'm a huge believer in being visible online — but social media for lead generation is the SLOWEST and most exhausting route to landing high-ticket Fractional CMO clients. In this episode, I break down: * 3 reasons social media isn't landing you high-ticket Fractional CMO clients * Where high-ticket clients DO come from — and why most Fractionals are looking in the wrong place * The reframe I give my students that ends the content hamster wheel for good * How to make your channels work for you WITHOUT posting every day (you'll get hours back) If you've been grinding to create social media content on the daily, and not seeing the return on your time, you’ll love this video. Ready to take the next step? If you’re ready to step into the Fractional CMO role but want support as you do it, Fractional CMO School is a 6-month coaching program + community to help you confidently land high-ticket clients and build a 6-figure (and beyond) business as a Fractional CMO. 🎓 Learn More → http://www.fractional-cmo-school.com/ [http://www.fractional-cmo-school.com/]

5 Ways to Beat Imposter Syndrome That Work Right Away

Imposter syndrome is why most Fractional CMOs undercharge, second-guess their strategy, and shrink in client meetings. And the advice everyone gives you to "work on your mindset” is great, and I'm a huge believer in it — but that takes TIME. And if you've got clients you're leading right now, you need something that works IMMEDIATELY. In this episode, we break down: * 5 tips to help you get past imposter syndrome fast * How to build trust with clients (even when you don't have all the answers) * Why you don't need to be the expert in everything as a CMO * The ONE thing that dissolves imposter syndrome faster than anything else * The question I ask myself when I get stuck in my head with a client (steal it!) If you're working as a Fractional CMO and imposter syndrome is keeping you from showing up like the leader your clients hired you to be you’ll love this episode. Ready to take the next step? If you’re ready to step into the Fractional CMO role but want support as you do it, Fractional CMO School is a 6-month coaching program + community to help you confidently land high-ticket clients and build a 6-figure (and beyond) business as a Fractional CMO. 🎓 Learn More → http://www.fractional-cmo-school.com/ [http://www.fractional-cmo-school.com/]

Do I Even Want To Be A Fractional CMO? | Live Coaching Call

So many people start Fractional work then find themselves burnt out, and questioning if this model is even a fit for them. I sat down with one of my Fractional CMO School students, for a live coaching call. Lisa came to me feeling disillusioned with the fractional model after a few client experiences, and wondering what to do next. I helped her see that didn't hate the model, she just wasn’t operating inside the right structure. She had been making the same mistakes I see others make all the time, so I asked her to come on the podcast because I KNEW her experience would be so helpful for many others. In this episode, we break down: * The biggest mistake I see CMO’s make when building out strategies (that actually overwhelms your clients too) * The most common places where Fractionals end up overdelivering in their role * A simple filter you can use to make sure you stay in your lane and only do CMO-level work * The driving analogy that helped me step into leadership and totally changed how my clients saw me (you can steal it!) If you're working as a Fractional but you’re buried in your client's Slack, your days are FULL of meetings, and you’re being pulled in a million directions, this episode is for you. Ready to take the next step? If you’re ready to step into the Fractional CMO role but want support as you do it, Fractional CMO School is a 6-month coaching program + community to help you confidently land high-ticket clients and build a 6-figure (and beyond) business as a Fractional CMO. 🎓 Learn More → http://www.fractional-cmo-school.com/ [http://www.fractional-cmo-school.com/]

How to Sell Fractional CMO Services: Sales Secrets From a 7-Figure CMO

Sales is the one skill nobody teaches you as a fractional CMO — and it's the one that determines whether your business actually grows. Most of us got into this because we're good at marketing. Not because we love selling. For a long time, I hated it. I wasn't comfortable doing it, I didn't feel like I was good at it, and the idea of getting on a call where someone might say no felt awful. Four years and millions in client revenue later — sales is one of my strongest skills. In this episode, I'm breaking down every lesson that got me there: * The mindset shift that made selling stop feeling gross * The one thing you can do to make people feel understood before you've pitched anything, * Why I turn people away — and how it's built my business * How to lead a sales call so you're never getting interviewed * How to say your high-ticket prices without flinching. * And what you can do to get better at sales. If sales still feels uncomfortable, or it’s something you want to get better at, this episode is for you. Ready to take the next step? If you’re ready to step into the Fractional CMO role but want support as you do it, Fractional CMO School is a 6-month coaching program + community to help you confidently land high-ticket clients and build a 6-figure (and beyond) business as a Fractional CMO. 🎓 Learn More → http://www.fractional-cmo-school.com/ [http://www.fractional-cmo-school.com/]