Andrea Wetsel: Stop Performing Success and Start Building It

Andrea Wetsel: Stop Performing Success and Start Building It

What if success didn’t require permission? In this episode of Beyond Should, Lucy Reynolds sits down with entrepreneur and Brush On Block founder Andrea Wetsel to explore ambition, entrepreneurship, leadership, and the hidden energy drains that keep women from pursuing what they truly want. Andrea shares the lessons she learned building a business from the ground up, overcoming setbacks, protecting her energy, embracing failure as learning, and giving herself permission to want to win. Together, they discuss female leadership, confidence, motherhood, decision-making, and why letting go of performative expectations can unlock a more aligned and impactful life. If you’ve ever felt pressure to play small, over-explain your choices, or follow someone else’s definition of success, this conversation is for you. * Connect with Andrea  [https://brushonblock.com/pages/andrea-wetsel?srsltid=AfmBOor0EQYkvoVGTFjdLmMaD2ETpeBbJnCsvXqW9UCz1DudQ2d2iyQI] * Check out The Murmuration Collective [https://www.themurmurationcollective.com/] * Interested in 1:1 Coaching [https://www.themurmurationcollective.com/coaching]with Lucy * Connect with us on Instagram [https://www.instagram.com/themurmurationcollective/] & LinkedIn [https://www.linkedin.com/company/murmuration-collective/] * Subscribe to our monthly newsletter [https://www.themurmurationcollective.com/newsletter-sign-up]

Salt & Straw’s Kim Malek: Should I Wait Until I’m Ready?

What if readiness is a myth? Salt & Straw CEO and Co-Founder Kim Malek joins Lucy Reynolds to discuss the moment she finally stopped waiting for certainty and started building the life she actually wanted. From corporate America to entrepreneurship, motherhood, leadership, and health, Kim shares the lessons she’s learned about self-trust, speaking hard truths, asking for help, and creating a life that reflects your values instead of other people’s expectations. If you’ve ever felt stuck between what you should do and what you truly want, this conversation is for you. More about Kim:  Kim Malek is the CEO and Co-Founder of Salt & Straw. Malek built the company from the ground up, from a humble ice cream cart into a fast-growing, family-run company with 25 locations in just ten years. Under Malek’s leadership, Salt & Straw has become known for doing things the hard way - the right way. Salt & Straw takes an unparalleled approach to ice cream making and over the years has created a legendary culture of hospitality, for both customers and employees. Stay connected: * Connect with Kim  [https://www.linkedin.com/in/kim-malek-81aa2/] * Check out The Murmuration Collective [https://www.themurmurationcollective.com/] * Interested in 1:1 Coaching [https://www.themurmurationcollective.com/coaching]with Lucy * Connect with us on Instagram [https://www.instagram.com/themurmurationcollective/] & LinkedIn [https://www.linkedin.com/company/murmuration-collective/] * Subscribe to our monthly newsletter [https://www.themurmurationcollective.com/newsletter-sign-up] Beyond Should is creatively supported by a team of dynamic women:  Host and Founder of TMC : Lucy Reynolds  Executive Producer: Lauren LoGrasso Producer: Daniela Silva   Marketing Manager: Esti MacInnes

Avni Patel Thompson: The Future Doesn’t Have to Be Built Around Someone Else’s “Shoulds”

Entrepreneur and AI founder Avni Patel Thompson joins Lucy Reynolds for a conversation about invisible labor, ambition, technology, and community. Together, they explore how women can move beyond expectations, trust their own values, and build lives—and solutions—that work for them. More about Avni:  Avni Patel Thompson is a serial founder building at the intersection of technology and modern parenthood. With her rare blend of scientific, care and business management expertise, Patel Thompson is able to develop cutting edge solutions to very nuanced and human problems. She holds a BSC in Chemistry from the University of British Columbia and an MBA from Harvard Business School and authors 10,000 Ways, a newsletter about building solutions to the problems you live. Stay connected: * Connect with Avni  [https://www.linkedin.com/in/apatelthompson/] * Check out The Murmuration Collective [https://www.themurmurationcollective.com/] * Interested in 1:1 Coaching [https://www.themurmurationcollective.com/coaching]with Lucy * Connect with us on Instagram [https://www.instagram.com/themurmurationcollective/] & LinkedIn [https://www.linkedin.com/company/murmuration-collective/] * Subscribe to our monthly newsletter [https://www.themurmurationcollective.com/newsletter-sign-up] Beyond Should is creatively supported by a team of dynamic women:  Host and Founder of TMC : Lucy Reynolds  Executive Producer: Lauren LoGrasso Producer: Daniela Silva   Marketing Manager: Esti MacInnes

Michelle Jacobs: The “Shoulds” Women Carry Around Aging, Health & Reinvention

What happens when you realize the life you built no longer fits who you’re becoming? In this episode of Beyond Should, Lucy sits down with Michelle Jacobs, co-founder and COO of Womaness, to unpack reinvention, women’s health, leadership, and the cultural narratives women inherit around aging. From walking away from corporate life to building a company dedicated to women in midlife, Michelle shares what it looked like to stop seeking approval, trust her instincts, and create something entirely new. Together, they explore why so many women feel disconnected from their bodies, the lack of education around perimenopause and menopause, and why midlife can become a powerful season of clarity, confidence, and reinvention. They also discuss women and risk-taking, investing in women-led businesses, and the importance of taking up more space. More about Michelle:  Michelle Jacobs is Co-Founder and COO of Womaness, a brand changing the conversation around aging, midlife, and menopause through clinically and doctor-tested products that address symptoms from hot flashes to sleep to fine lines. Womaness is available on Womaness.com, Amazon, and Ulta Beauty. A strategic development leader, Michelle spent 20 years building brands before co-founding Womaness — spanning sales, partnerships, licensing, logistics, and financial management across categories from home and décor to health and baby. She began her career in licensing, then led client relationships for Polo Ralph Lauren and Lancôme at a digital media agency. After earning her MBA, she marketed billion-dollar brands like Centrum and Advil to retailers ranging from corner bodegas to Costco. Michelle later spent a decade at Time Inc., launching the licensing and retail business for Real Simple, Cooking Light, and InStyle with partners including Target, Bed Bath & Beyond, and Crate & Barrel. She was then recruited by QVC/HSN to lead the retail rollout for the Joy Mangano brand — yes, inventor of the Miracle Mop. Stay connected: * Connect with Michelle Jacobs  [https://www.linkedin.com/in/michelle-jacobs-womaness/] * Check out The Murmuration Collective [https://www.themurmurationcollective.com/] * Interested in 1:1 Coaching [https://www.themurmurationcollective.com/coaching]with Lucy * Connect with us on Instagram [https://www.instagram.com/themurmurationcollective/] & LinkedIn [https://www.linkedin.com/company/murmuration-collective/] * Subscribe to our monthly newsletter [https://www.themurmurationcollective.com/newsletter-sign-up] Beyond Should is creatively supported by a team of dynamic women:  Host and Founder of TMC : Lucy Reynolds  Executive Producer: Lauren LoGrasso Producer: Daniela Silva   Marketing Manager: Esti MacInnes

From The Vault: Friendship & Sheer Determination at The Great World Race — with Becs Gentry, Jenny Simpson, Chirine Njeim and Hillary Kupish

This week, we’re pulling a fantastic episode from the podcast vault:  Lucy is joined by a group of extraordinary women who recently completed The Great World Race — running 7 marathons on 7 continents in 7 days. It’s hard to believe that Becs Gentry, Jenny Simpson, Chirine Njeim, Hillary Kupish and Ashley Paulson didn’t know each other when they started running, but this experience bonded them like nothing else as they supported each other to and through their limits over the course of the race. With many of them even winning awards for their finish times! In this conversation, Becs, Jenny, Chirine, and Hillary share how they decided to run this race and everything they yielded from making it to the finish line together. We dive deep into the expansive mindset, the grueling reality, and the lasting impacts. They also offer the pearls of wisdom they’re taking away from their once-in-a-lifetime event. Enjoy this episode and we hope you love it as much as we do!  Connect with our guests: * Becs Gentry [https://www.instagram.com/becsgentry/?hl=en] * Jenny Simpson [https://www.instagram.com/trackjenny/?hl=en] * Chirine Njeim [https://www.instagram.com/chirine.njeim/] * Hillary Kupish [https://www.instagram.com/hiiku/] Stay connected with us:  * Check out The Murmuration Collective [https://www.themurmurationcollective.com/] * Interested in 1:1 Coaching [https://www.themurmurationcollective.com/coaching]with Lucy * Connect with us on Instagram [https://www.instagram.com/themurmurationcollective/] & LinkedIn [https://www.linkedin.com/company/murmuration-collective/] * Subscribe to our monthly newsletter [https://www.themurmurationcollective.com/newsletter-sign-up] Beyond Should is creatively supported by a team of dynamic women:  Host and Founder of TMC : Lucy Reynolds  Executive Producer: Lauren LoGrasso Producer: Daniela Silva   Marketing Manager: Esti MacInnes