Confessions of a Shop Owner
Tekmetric opened my eyes to just how much a good SMS will do for a shop. Their software is top of the line, and with them, so is my shop. Try them for yourself HERE [https://auto.tekmetric.com/4iOySkk] My marketing before and after signing up with Turnkey Marketing is pretty scary. In a good way. Get your marketing right today HERE [https://www.turnkeyautomarketing.com/] Make your techs happier with Detect Auto. They'll stop getting "check noise" or "check vibration" from advisors with the customer concern tool. It will CHANGE YOUR LIFE. Book a demo HERE [https://www.detectauto.com/] Send your service advisor to hands down the BEST service advisor training in the industry (even other coaching companies agree). It's Elite Worldwide's Masters Program. The next one is happening in Dallas Texas, September 10-12. Learn more HERE [https://eliteworldwide.com/event/masters-service-advisor-training-program-3/] This one was a long time coming. Today, Mike, Bryan and Braxton dig into some of the wildest and most misguided comments from the Confessions of a Shop Owner Facebook page recently. They tackle the notorious “$358k technician” story, breaking down why so many techs can’t do the math—or just don’t want to believe the numbers. You'll have a lot of fun hearing what some people in the industry have to say about some of the hot button issues...or really their lack of understanding. Timstamps: 00:00 Techs in the comment section: “Nobody makes that much!” The $350K technician saga 02:31 Are you watching the podcast, or just the reels? Context, context, context! 05:07 Reggie’s story: Would you leave for a $1/hr raise? Why context gets lost online 07:12 Diagnostic skills, cognitive leaps, and why some techs will never make big money 10:09 Fairfax, VA: High rent, high output, high pay – breaking down the math 11:19 “Crabs in a bucket” and raging over others’ success 13:11 Who are the real 1%ers in the shop world? Defining success in auto repair 15:03 The service advisor breakdown: Where does all the time go? 16:09 Rage-baiting with advisor accountability, tracking every minute in the shop 18:29 Punch cards, bathroom codes, and memories of dealership micromanagement 20:01 How hard is it, really, to do a 10-minute write-up? 21:23 Mediocre service advisor confessions (& Braxton’s epic shade) 22:25 Do your employees secretly listen to your podcast? 23:45 The all-star “A Tech” myth: Can anyone really “do everything”? 25:11 Ego, memory, and those wild open forum stories 26:26 Are you really a unicorn tech, or did you just burn a car down? 28:00 Training vs. tech evolution: Has the industry outpaced technician effort? 29:21 After hours learning: What the top techs are really doing 30:26 Commenters vs. reality: Reading comprehension fails (and laughs) 33:02 “Never lost to a car” – the world’s biggest shop lie 35:01 Toolbox wars and the rolling rig debate: Weight, wheels & wild finance 42:02 Remote diagnostics, shop culture, and the power of process 49:00 Why context is everything: Dealerships, warranty companies & internet assumptions 52:28 If you’re mad at a reel, maybe just listen to the episode (and visit our sponsors)
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