Connections That Matter
In this episode of Connections That Matter, Andrew Johnson sits down with Norma Perez, Executive Director of the Windsor Area Chamber of Commerce, for a conversation about intentional connection, community leadership, and the momentum happening in Windsor. Norma shares her journey into the chamber world, her passion for advocacy, and how she is bringing fresh energy to the Windsor business community. From launching new groups to revamping the ambassador program, Norma is focused on helping business owners find their place, build meaningful relationships, and become more visible in the community. Episode Highlights • Why Norma prefers “connectability” over networking. • How the Windsor Area Chamber helps businesses gain visibility and build community relationships. • Why intentional involvement matters more than simply showing up. • How Norma is creating opportunities for different groups within the business community. • The role ambassadors play in helping members feel seen, supported, and connected. • How new members can plug in quickly and get more value from their chamber membership. • Why businesses need to be humanized, especially in a world of generic marketing. • Norma’s simple LinkedIn strategy for strengthening relationships after events. • Practical advice for anyone who feels nervous walking into a networking room. Why You Should Listen Norma brings a powerful reminder that people do business with people they like, trust, and feel connected to. Her approach to chamber leadership is rooted in listening, creating value, and helping business owners make sincere, intentional connections. Whether you are a new business owner, an established business looking to re-engage with the community, or someone who feels uncomfortable at networking events, this episode offers practical advice on how to show up with purpose, stay curious, and build relationships that lead to real opportunity. How to Contact Website: WindsorChamber.net [http://windsorchamber.net/] Organization: Windsor Area Chamber of Commerce Connect with Norma Perez on LinkedIn or follow the Windsor Area Chamber of Commerce on social media to learn more about upcoming events, ribbon cuttings, and membership opportunities. Timestamps 1:06 – How Norma became Executive Director of the Windsor Area Chamber. 2:33 – Why Norma uses the word “connectability.” 4:20 – Creating chamber opportunities for every business demographic. 5:35 – Revamping the ambassador program and empowering leaders. 7:44 – How new members can plug in quickly. 10:05 – Helping established businesses re-engage with the community. 15:29 – Norma’s LinkedIn strategy for building relationships. 18:32 – Advice for people who feel nervous attending events.
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