TikTok’s Sustainability Strategy: From Brainprint to Business Growth

Charting the Path to Sustainable Media with Beiersdorf and OMG

What does it take to embed sustainability into the core of media investment? In this episode of Sustainable Growth, Beiersdorf’s Agata Frank and Omnicom Media Group’s Stephanie Scheller join Scope3’s Anne Coghlan to share how they’re building a more sustainable media supply chain together.

Redefining Publisher Value with BuzzFeed’s Ken Blom

BuzzFeed’s Chief Business Officer Ken Blom joins Scope3’s Anne Coghlan to talk about the future of publishing. From improving efficiency with AI to redefining what brand safety looks like in a rapidly evolving landscape, the conversation explores how BuzzFeed is using technology and transparency to better connect with consumers and advertisers alike.

Ebiquity’s Ruben Schreurs on the Guardrails and Governance AI Needs

In this episode of Sustainable Growth, Ruben Schreurs, Group CEO of Ebiquity, joins Scope3’s Anne Coghlan for a candid conversation about the evolving role of effectiveness and responsibility in advertising — and how the rise of AI has made both more urgent. Together, they explore the need for better oversight, smarter guardrails, and new metrics that move past vanity clicks and toward true brand-building outcomes. Ruben shares how Ebiquity is helping brands build governance into the foundation of innovation — not bolt it on after the fact.

Kroger Precision Marketing: Elevating Retail Media Through Sustainable Strategy

Christine Foster, SVP of Commercial Strategy and Operations at Kroger, joins Scope3 to discuss how Kroger Precision Marketing (KPM) is tackling performance through sustainability, cutting carbon with precision buying and leading a shift toward audience-first planning in retail media.

TikTok’s Sustainability Strategy: From Brainprint to Business Growth

In this episode of Sustainable Growth, Ian Gill, Global Head of Sustainability at TikTok, joins Scope3’s Anne Coghlan to explore how TikTok is using its operational footprint and cultural influence — what they call their “brainprint” — to drive measurable climate action. From ambitious data center decisions to the new Scope3 emissions measurement partnership, Ian shares how TikTok is aligning decarbonization, transparency, and innovation to power sustainable growth.