Cool Cars with Chris: Car Talk, Driving Tips & Auto Life
In this episode of Cool Cars with Chris [https://coolcarswithchris.com/], Chris sits down with Jesse Jackson, co-founder of Mango Automotive, to discuss how she's redefining auto repair through customer experience, innovative business practices, and a fresh approach to an industry that has remained largely unchanged for decades. Jesse shares her journey from the software industry into automotive repair, the story behind the Mango Automotive brand, and how the company grew from a single repair shop in 2021 to eight locations across New Mexico, Arizona, and Texas. The conversation explores the unique "Pink Wall Effect," why customer trust matters in auto repair, the importance of creating a welcoming environment for all drivers, and how women are helping shape the future of the automotive industry. Chris and Jesse also discuss technician training, ASE certifications, shop acquisitions, employee development, vehicle maintenance, extended warranties, customer service, and the realities of operating a growing multi-location automotive business. Whether you're a car enthusiast, automotive professional, entrepreneur, repair shop owner, or simply someone looking to better understand vehicle maintenance and the auto repair industry, this episode offers valuable insights into one of the most important businesses keeping drivers on the road. Topics Covered: • How Jesse Jackson founded Mango Automotive • Growing from one repair shop to eight locations • The story behind the Mango Automotive name • The Pink Wall Effect and customer experience • Women in automotive repair • Hiring and training automotive technicians • ASE certifications and technician development • Auto repair shop acquisitions and business growth • Building company culture and employee retention • The economics of running an automotive repair business • Vehicle maintenance and preventative service • Extended warranties and common misconceptions • The most expensive automotive repairs • Customer trust and transparency in auto repair • Managing multiple locations and scaling operations • The future of the automotive repair industry Guest: Jesse Jackson Co-Founder, Mango Automotive Connect with Mango Automotive: https://www.mangoautomotive.com/ [https://www.mangoautomotive.com/] #AutoRepair #AutomotiveRepair #CarMaintenance #VehicleMaintenance #AutomotiveIndustry #MangoAutomotive #JesseJackson #Entrepreneurship #SmallBusiness #WomenInAutomotive 00:00 Introduction 00:26 What Is Mango Automotive? 00:55 Starting Mango Automotive in 2021 01:09 Why the Name "Mango Automotive"? 02:09 Redefining the Auto Repair Experience 03:04 The Pink Wall Effect 04:14 Women in the Auto Repair Industry 05:59 What Vehicles Does Mango Automotive Service? 07:10 From Software Executive to Auto Repair Entrepreneur 08:41 Hiring and Training Automotive Technicians 10:17 Learning to Drive a Manual Transmission 12:25 What Happens to Abandoned Vehicles? 14:24 Growing Mango Automotive to Eight Locations 15:16 How Auto Repair Shop Acquisitions Work 16:42 Same-Day Service and Shop Capacity 17:42 Customer Transportation and Lyft Services 18:46 The Most Expensive Automotive Repairs 19:48 Extended Warranties and Repair Challenges 23:25 Rising Vehicle Ownership and Repair Costs 25:02 The Economics of Running an Auto Repair Business 27:01 Mango Automotive's Most Successful Shop 28:59 Growing a Newly Acquired Repair Shop 31:09 Keeping Employees During Ownership Changes 33:03 Helping Auto Shop Owners Retire 35:35 Alternatives to Selling a Repair Shop 37:51 Competition in the Auto Repair Industry 39:09 Friendly Sign Wars Between Repair Shops 43:12 Managing Eight Shops and Seven Kids 45:47 Leadership, Hiring, and Company Culture 47:46 Mango University and Employee Development 48:42 Expansion Plans and California Growth 50:42 Vehicle Safety Inspections and Customer Trust 54:20 Car Maintenance Advice for Every Driver 55:22 Where to Find Mango Automotive 56:29 Episode Wrap-Up
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