Crafted Process
Heather McGrath is a Boston-based photographer and director whose work blends raw emotion with cinematic style. In this episode, we dive into her decade-long vision for a music video born from heartbreak — and how she finally brought it to life on an LED wall. Music Video: https://vimeo.com/1114447138 We talk about the realities of filmmaking: picking the right crew, trusting collaborators, surviving feast-or-famine cycles, and the “post-project crash” every creative feels after shipping something big. Heather opens up about turning personal grief into art, why trust is more valuable than gear, and how to navigate a creative career when the industry feels uncertain. Whether you’re a filmmaker, photographer, or just someone chasing a creative vision, this episode will hit home. Chapters 00:00 – Intro 01:22 – Meet Heather McGrath & Parachute Studios 02:13 – The decade-long idea: heartbreak & sandstorm visions 06:39 – Shooting on LED walls vs. green screen 09:16 – Pitching and building the music video 11:06 – What production on a wall actually takes 17:21 – Trusting your crew & the struggle of letting go 19:55 – Breaking into the “inner circle” of filmmaking 23:31 – Making a big project happen with no budget 24:22 – “Should I just be a locksmith?” — feast & famine in the industry 28:49 – Using (or avoiding) AI in creative projects 34:25 – The obsession with light & color grading 43:51 – Client restrictions & using work in your portfolio 47:59 – The post-project crash & creator depression 51:05 – Workaholism, fear, and growing up without stability 55:36 – Standing out in a crowded creative scene 56:51 – Video games, horror, and unlikely sources of inspiration 01:00:20 – Magazines, film photography & visual style 01:07:08 – Gear talk: RED Komodo, Leica glass & renting gear 01:17:40 – Upcoming fashion film project 01:21:25 – Why personal projects teach the most 01:22:34 – Closing thoughts Follow Heather McGrath: https://www.instagram.com/heathermcgrath/ https://heathermcgrath.com/ ___ Where To Find Sean: https://www.linkedin.com/in/sean-r-collins/ https://www.instagram.com/jukebooth/ https://www.jukebooth.com/
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