Crushing Healthcare
talk-to-your-doctor-about-a-lens-into-the-increasing-use-of-direct-to-consumer-marketing-part-i [https://support.doctorpodcasting.com/media/k2/items/cache/b648e6713330c801847f312bce520c0e_S.jpg]https://support.doctorpodcasting.com/media/k2/items/cache/b648e6713330c801847f312bce520c0e_Generic.jpg Direct-to Consumer Healthcare Marketing is prevalent and increasing, particularly pharmaceuticals marketing. What is driving the rise in these ads? How does this approach impact patients, physicians and the healthcare system overall? A physician and marketing professional attempt to unpack and explore the topic of healthcare and advertising.
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