Berger Paints: The Colour of India (1760–2025)

Berger Paints: The Colour of India (1760–2025)

In 1991, a paint shop owner from Amritsar paid ₹16 crore for a company he had never audited. He spent maybe five percent of the negotiation actually talking about the deal. The rest was drinks and horses at the Bombay Derby. That investment is worth over ₹50,000 crore today. But this story doesn't start in 1991. It starts in 1760, in London, with a German immigrant who changed his name, accidentally perfected a formula for blue paint, and sold it to the armies of Europe. From there it winds through a colonial factory in Howrah, a Soviet export empire that collapsed overnight, a liquor baron who didn't care about paint, a CEO who went for a morning walk in Krakow and came back with an entirely different business model and ultimately to a battle for India's walls that is still being fought today. This is the Berger Paints story. Two hundred and sixty-five years of colour, capital, and survival. ━━━━━━━━━━━━━━━━━━━━━━ Dhanda is India's first AI-native long-form podcast on Indian business history. One company at a time. dhanda.site

Dhanda — Trailer: What This Show Is and Why It Exists

India has been building business empires for centuries. The stories are extraordinary. Nobody has told them the way they deserve. Dhanda is India's first AI-native long-form podcast on Indian business history. One company at a time. Deeply researched. Narrative. Unhurried. This episode is three minutes. It tells you exactly what Dhanda is, why it exists, and what's coming. Episode 1 drops next.