Your Church Email List Is Your Most Loyal Audience (Here’s How to Actually Use It)

More Introduction, Less Invitation

Most church social media skips a crucial step. We invite people to Sunday worship, community dinners, VBS, and special events before they actually know who we are. In this episode, I’m breaking down why your church social media needs more introduction content and less straight-to-the-invitation posting. We’ll talk about the know, like, trust framework, why social media is especially important for new people, and how to create posts that show what your church feels like before asking someone to show up. If your feed is mostly event graphics and “join us” posts, this episode will help you shift toward a more welcoming, strategic, and trust-building church social media presence.

Why AI Makes Church Content Sound Generic (and How to Fix It!)

AI can write your church's social posts in five seconds. The catch? Most of the time, it sounds like every other church on the internet. This week, we're getting into why your church needs a voice guide before you hand the keys to ChatGPT. You'll hear why generic AI copy chips away at trust with the very visitors you're trying to reach, why your online voice is doing way more first-impression work than you realize, and what changes the second your team finally has language for how your church actually sounds. Plus, I'm walking you through the Digital Ministry Voice tool, or DMV (yes, the acronym is on purpose, I couldn't help myself), which builds you a working voice guide and AI prompts so your church communications sound like you. Access the DMV here: https://www.studiokons.com/dmv

AI for Ministry: You’re the Driver, AI Is the GPS

AI in ministry brings up a lot of feelings, and that makes sense! The good news is that nobody serious is suggesting AI should write your sermons, replace pastoral care, or make theological decisions for your church. Those things belong to you and your community. The administrative and communications work that piles up around ministry though? That is where AI can be a helpful tool. In this episode, I'm sharing what I taught in a room full of Presbyterian clergy about using AI for ministry with clarity, ethics, and confidence. We'll talk about why AI works like GPS (you're still the one driving), where it actually helps with church communications, and where it has no business showing up at all. I'll also walk you through a simple five-part prompt formula you can use for newsletters, event announcements, social posts, and other recurring ministry tasks. The goal is AI that sounds like your church, with your voice and your people in mind. Check out the Digital Ministry Voice tool here: studiokons.com/dmv

Digital Ministry Isn’t Marketing… But It Can Learn From It!

A lot of church leaders hear the word marketing and immediately tense up. It feels corporate. Transactional. Maybe even a little manipulative. And honestly? I get that. But in this episode, I want to make the case that while digital ministry and church marketing are not the same thing, there are important things ministry leaders can learn from good marketing principles—especially when it comes to communication, trust, consistency, and helping people feel seen. We’re talking about why audience research looks a lot like pastoral care, why consistency builds trust online, how your church’s digital presence shapes first impressions long before someone walks through the door, and why the best digital ministry is always relationship-driven. I’m also sharing what surprised me most when I studied marketing formally through Harvard Business School Online, and why some of the strongest ministry and marketing frameworks actually arrive at the same place. Because this isn’t about turning your church into a brand. It’s about learning how to communicate your ministry more clearly, more consistently, and more faithfully online. Check out The Commons here: studiokons.com/thecommons [studiokons.com/thecommons]

Your Church Email List Is Your Most Loyal Audience (Here’s How to Actually Use It)

Your email list is the only channel you actually own — and for mainline churches especially, it's your most direct line to lapsed members, snowbirds, and people in transition who aren't ready to walk through the door yet. In this episode, Leslie breaks down why most church email falls flat (hint: "May Newsletter" is not a subject line), the one-person rule that transforms your tone instantly, subject lines that actually get opened, a three-part structure that takes fifteen minutes to write, and why showing up consistently in someone's inbox is its own form of pastoral care. Plus: a callback to last week's sermon episode that ties it all together. The Commons: studiokons.com/thecommons [https://studiokons.com/thecommons] - church growth through a stronger online presence. Founding members join for $17/mo now (as of May 4, 2026), price increases soon.