disrupt. with Koa Browne
In this episode, I sit down with Sarah, founder of Leonista, to unpack her journey in building one of South Africa's first 100% organic agave spirits. Sarah shares how Leonista began with curiosity and a deep love for tequila. She followed that passion all the way to Mexico, where she posed as a journalist to gain access to top distilleries and learn the craft firsthand. Back home, she started experimenting in her garage, learned everything from scratch, and eventually built a brand that now exports to eight countries and supports lion rewilding projects across South Africa. We talk about: * The lessons learned from building a spirit brand with zero industry experience * How she landed on Leonista's brand, name, and lion symbolism * Navigating South Africa's alcohol distribution landscape from scratch * The brutal realities of bootstrapping and reinvesting every cent * Going through full organic certification across production, bottling, and storage * What exporting to eight countries taught her about brand clarity * How to design a product that invites ritual, not just consumption Follow Sarah: * https://www.instagram.com/barbarella_twinkletoes/ [https://www.instagram.com/barbarella_twinkletoes/] Follow Leonista: * https://www.instagram.com/leonistaspirit/ [https://www.instagram.com/leonistaspirit/] Follow me: * https://www.instagram.com/koabrowne/ [https://www.instagram.com/koabrowne/] * https://www.linkedin.com/in/koabrowne/ [https://www.linkedin.com/in/koabrowne/] 🎁 Special for disrupt. listeners: Get 10% off your next Leonista order at leonista.co.za using the code "disrupt" at checkout.
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