EIC Podcasts
In this episode Our host, Stuart Broadley, is joined by Geoff Dickinson, CEO of DMG Events, for an in-depth conversation on the evolution of ADIPEC into the world’s largest energy event. Drawing on more than 15 years of leadership at DMG, Geoff reflects on how a regional oil and gas exhibition was transformed into a global, all-energy platform attracting over 200,000 attendees. He shares insights into the vision, risk-taking, and long-term investment required to scale events at this level, as well as the critical role of partnerships, particularly with ADNOC and Dr Sultan Al Jaber, in shaping ADIPEC’s global influence. The discussion explores how content, collaboration, and customer experience have become central to success, alongside the growing importance of themes such as AI, energy security, and the integration of traditional and new energy systems. Geoff also offers a candid view on the challenges of keeping large-scale events relevant in a rapidly evolving industry, the balance between commercial returns and reinvestment, and what it takes to consistently deliver value for exhibitors and attendees. At the heart of the conversation is a broader lesson on leadership and innovation—how to build high-performing teams, think long-term, and continuously reinvent a global platform in step with the energy transition. What Is the EIC? The Energy Industries Council (EIC) is one of the world’s largest energy trade associations. As a not-for-profit organisation, it supports more than 950 member companies involved in the global energy value chain. EIC operates internationally, with offices in London, Kuala Lumpur, Rio de Janeiro, Houston, Dubai, and soon, Berlin. It is energy agnostic, supporting all parts of the energy sector. From mature renewable onshore and offshore sectors like wind, solar and hydropower; to grid infrastructure and large nuclear; to hydrocarbon sectors like oil & gas, LNG, FPSO, decommissioning, upstream, midstream and downstream; to emerging low-carbon sectors like hydrogen, carbon capture, CCUS, energy storage, BESS, biofuels, SAF (sustainable aviation fuels), and geothermal. EIC provides a wide range of services, including access to global market intelligence, CAPEX and OPEX project data, consulting support, events, business development opportunities, and advocacy. It also facilitates connections with key decision-makers and policymakers in the energy sector worldwide. Stay Connected with EIC * Learn more about the EIC [www.the-eic.com] * Explore EIC membership [www.the-eic.com/Membership] * Learn more about the Five Golden Rules for a Healthy Energy Supply Chain [https://issuu.com/the-eic/docs/energy_focus_autumn_2025] * Learn about EIC Consult [https://www.the-eic.com/MarketIntelligence/EICConsult] * Learn more about ADIPEC [https://www.adipec.com/] * Learn more about our Global Platinum Partner, Lloyd's Register [https://www.the-eic.com/Events/LRPartnership] * Listen to the Dr Sultan Al Jaber Talk for Atlantic Council [https://www.youtube.com/live/VTQasRR2SE8?si=UXGoxX60Je4Q9osJ] Contact Stuart Broadley about doing your own C-level EIC podcast at Stuart.Broadley@the-eic.com Produced, engineered, and promoted by: Samara Bernardo, Lucas Almeida, João Otero, Isabella Costa, Laura Carvalho, and Clara Machado.
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