Google Killed the Click. I Didn't See It Coming.

The Algorithm Didn't Change

Traditional media owned distribution. Then creators broke the gate open and built audiences on platforms. That was the first disruption. Now AI is doing the same thing to creators that creators did to media companies — commoditising the layer above and collapsing the margin between production and distribution. The playbook is identical. The only thing that changed is who is getting

Google Killed the Click. I Didn't See It Coming.

In this thought-provoking episode, we delve into the seismic shifts in digital engagement as we explore the implications of Google's latest changes that have seemingly "killed the click." What does this mean for businesses, marketers, and consumers navigating the evolving landscape of online interaction? Join us as we unpack the nuances of this transformation, discussing how the focus has shifted from traditional clicks to deeper engagement metrics. Key topics include the impact of AI on user behavior, the future of digital marketing strategies, and the importance of adapting to a world where attention is the new currency. Whether you're a digital strategist, a business owner, or simply curious about the future of online interactions, this episode is packed with insights that could redefine your approach to technology and engagement. Don’t miss out—tune in now to discover how to build resilience in a rapidly changing digital world!

The Subsidy IS the Strategy

In this eye-opening episode, we explore the provocative idea that subsidies are not just financial support but a strategic cornerstone in the rapidly evolving landscape of artificial intelligence. As AI technology becomes increasingly commoditized, understanding the role of government and corporate subsidies is crucial for navigating this complex terrain. Join us as we unpack how these financial incentives shape innovation, influence market dynamics, and drive competition. Key topics include the implications of subsidized AI development, the balance between public interest and corporate gain, and the future of AI in a commoditized world. Whether you're a business leader, policy maker, or simply curious about the forces driving AI, this episode offers essential insights that could redefine your perspective on technology and strategy.

The Evitable Conflict: Where Asimov Was Wrong

In this captivating episode, we challenge the visionary ideas of Isaac Asimov and explore where his predictions about artificial intelligence went awry. While Asimov envisioned a future of harmonious, aligned machines, our reality tells a different story—one where AI systems often prioritize efficiency over ethical considerations. Join us as we dissect the implications of this misalignment, examining the mechanisms that lead to unintended consequences in AI development. Key topics include the ethical dilemmas of machine learning, the importance of programming for human values, and the potential risks of surrendering control to autonomous systems. Whether you're a tech enthusiast, a business leader, or simply curious about the future of AI, this episode is packed with insights that could reshape your understanding of the technology that increasingly governs our lives. Don’t miss out—tune in now to uncover the truths behind the machines we’ve created!

AI's Treaty Tipping Point

Nine years of negotiations, 166 countries in favor, and a deadline seven months away. The autonomous weapons treaty will fail — and the reason why is the best predictor of how global AI regulation will play out over the next decade.