Empower Hour
Entrepreneur and creative leader Eli Rubel joins Carina Martin to share hard-won marketing lessons that nonprofits can use right away. After the 2021 downturn, Eli went from peak profit to a sudden $200K monthly loss, then rebuilt and now runs successful agencies focused on mission-driven work. This conversation is a practical tour of donor segmentation, message testing, smart use of AI, and storytelling that moves people to act.
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