What Is the Convergence Theory?

Helping Consumers Consume

In this episode, Keanu Trujillo and Chris Elmore tackle one of the biggest hidden obstacles in sales: the curse of knowledge. They break down how entrepreneurs unintentionally sabotage their own product by using technical language, over-explaining, or assuming customers understand more than they do. They explore how simplifying your message isn’t “dumbing it down” — it’s respecting your customer’s time, attention, and perspective. Because talking about why your product matters to you won’t land… but talking about why it should matter to them changes everything. The conversation wraps with a powerful truth: at its core, selling is really just teaching — guiding people from confusion to clarity so they can make confident decisions. The second Alchemy Session, Positioning and Messaging that Sticks, an in-person workshop on December 4th, where attendees will learn how to apply the framework directly to their own businesses. Get your ticket to Alchemy Sessions here: https://www.alchemycowork.com/sessions [https://www.alchemycowork.com/sessions] Learn more about Alchemy: https://www.alchemycowork.com/ [https://www.alchemycowork.com/] To learn more about Alchemy Sessions, ask a question, or tell us a funny joke, email us at team@alchemycowork.com

Colleges Got This So Wrong…

In this episode, Keanu Trujillo and Chris Elmore challenge a long-standing assumption: Should entrepreneurship really live in the school of business? They make the case that entrepreneurship belongs in the school of arts — not because it isn’t serious, but because the heart of entrepreneurship is creativity, experimentation, and building something from nothing. Chris brings his perspective as a former entrepreneurship professor inside a traditional business school, where theory often overshadowed application. Together, they unpack how education prepares students to think about business rather than actually build one — and why creative thinking may be the missing ingredient. The second Alchemy Session, Positioning and Messaging that Sticks, an in-person workshop on December 4th, where attendees will learn how to apply the framework directly to their own businesses. Get your ticket to Alchemy Sessions here: https://www.alchemycowork.com/sessions [https://www.alchemycowork.com/sessions] Learn more about Alchemy: https://www.alchemycowork.com/ [https://www.alchemycowork.com/] To learn more about Alchemy Sessions, ask a question, or tell us a funny joke, email us at team@alchemycowork.com

Better Than Perfect: Building Your MVP

Keanu Trujillo and Chris Elmore dive into the myth of perfection in business — and why waiting until your product is “done” can hold you back. They unpack the idea of the Minimum Viable Product (MVP) and explore how better beats perfect every time. From learning to launch early, to letting customers shape your evolution, this episode challenges how entrepreneurs think about readiness, feedback, and growth. Because the market — not you — decides when your product is ready. Get your ticket to Alchemy Sessions here: https://www.alchemycowork.com/sessions [https://www.alchemycowork.com/sessions] The second Alchemy Session, Positioning and Messaging that Sticks, an in-person workshop on December 4th, where attendees will learn how to apply the framework directly to their own businesses. Learn more about Alchemy: https://www.alchemycowork.com/ [https://www.alchemycowork.com/] To learn more about Alchemy Sessions, ask a question, or tell us a funny joke, email us at team@alchemycowork.com

What Is the Convergence Theory?

Chris Elmore breaks down the Convergence Theory — the seven-part framework that helps entrepreneurs move beyond the idea and into action. In this short clip, we visualize how it all connects on paper and how you can use it to map out your business growth. Get your ticket to Alchemy Sessions here: https://www.alchemycowork.com/sessions [https://www.alchemycowork.com/sessions] The first Alchemy Session, an in-person Convergence Theory workshop on November 6th, where attendees will learn how to apply the framework directly to their own businesses. Learn more about Alchemy: https://www.alchemycowork.com/ [https://www.alchemycowork.com/] To learn more about Alchemy Sessions, ask a question, or tell us a funny joke, email us at team@alchemycowork.com

Vision Over Product

Following up on Episode 5, Keanu and Chris continue the conversation on selling, leadership, and entrepreneurship—this time diving into the deeper connection between vision and value. They talk about why you make the most when you need the least, the tension between short-term sales and long-term vision, and how great entrepreneurs balance the tangible product with the bigger purpose behind it. The discussion covers how to paint a picture that sells not just what you offer, but why it matters—your mission, purpose, and the outcomes you create. They also explore why your opinion of your product doesn’t matter nearly as much as your customer’s and how pricing should reflect the value you deliver, not just the cost. Get your ticket to Alchemy Sessions here: https://www.alchemycowork.com/sessions [https://www.alchemycowork.com/sessions] The first Alchemy Session, an in-person Convergence Theory workshop on November 6th, where attendees will learn how to apply the framework directly to their own businesses. Learn more about Alchemy: https://www.alchemycowork.com/ [https://www.alchemycowork.com/] To learn more about Alchemy Sessions, ask a question, or tell us a funny joke, email us at team@alchemycowork.com