Episode 48 - Why Real Training Pays Back 10X

Episode 48 - Why Real Training Pays Back 10X

Steve Shaw and Dave Rogers take on the single most misunderstood investment in the modern dealership: training. Steve walks through what real training looks like, how to hire a trainer, why the four training modalities (seminars, on-site workshops, structured webinars, microlearning) must be blended, why 15-second clickbait “training” is hurting the industry, why an on-site trainer pays for itself many times over, and his signature formula: P + B = R³ (Process plus Behavior equals exponentially better Results).

Episode 47 - The Great Technician Exodus: Why Your Best Tech is About to Quit

Dave Rogers and Steve Shaw tackle the single most urgent crisis facing the automotive service industry: how dealerships pay their technicians. Manufacturer warranty labor times have been squeezed to the point where flat-rate technicians cannot make a living on warranty work alone, and the industry is hemorrhaging talent. This episode covers the realities of flat-rate pay, the importance of techs being able to perform maintenance and customer-pay work, the emerging legal angle of warranty labor multipliers, and why dealerships should maintain customers' vehicles at greater intervals than the manufacturer recommends.

Episode 46 - From the Service of Our Country to the Service Drive: A Conversation with Armen Mansouri

Dave Rogers and Steve Shaw sit down with Armen Mansouri, Service Director at Porsche South Bay — and a U.S. military veteran whose service shaped the leader he is today. This episode is built around honoring Armen's service, exploring why veterans make exceptional dealership personnel, his 1% Rule for building an elite service department, the mentor who shaped him, and the leadership principles he carried from his time in uniform to the service drive.

Episode 45 - Dave Rogers Just AMBUSHED Steve Shaw with ChatGPT — You Won't Believe What Happened

Episode 45 is the sequel — and the rematch — to Episode 42. This time the tables turn: Dave Rogers puts Steve Shaw head-to-head with ChatGPT. Dave skips the training questions and instead hits Steve with the real-world fixed operations scenarios from Steve's days running stores and consulting on service drives across the country. Steve has to take off his trainer hat, put his fixed ops director hat back on, and answer in the moment — no notes, no script. Then ChatGPT runs the same scenarios and the answers are compared side-by-side.

Episode 44 - The $100K Career Nobody Tells High Schoolers About (And It's at Your Local Dealership)

Steve Shaw and Dave Rogers celebrate the career service advisor — the often-overlooked professional whose dedication keeps customers safe and dealerships profitable. This episode makes the case that a young person can build an above-average income, raise a family, and enjoy a meaningful life as a career service advisor — no four-year degree required.