Episode 24 - Equity 101: What You Own, What You're Giving Away & Why It Matters

Episode 26: From In-House Editor to Award-Winning Author and 120-Mile Bike Ride That Changed Everything

Katherine Pickett has spent 25+ years shaping how stories get told as an in-house editor at McGraw-Hill and Elsevier, as the founder of POP Editorial Services, and now as an award-winning author and publisher. But the most interesting part of her story isn't the resume. It's what she did when she stopped playing it safe. In this episode, Katherine joins Juliet Ochu to talk about the "say yes" model that has quietly powered her entire career from editing more than 300 titles to writing her debut novel Debra Lee Won't Break, from joining an MS support group to better understand her readers, to riding 120 miles on a bike to get inside her main character's head. This is a conversation about what happens when a founder treats discomfort as a direction. Topics covered: * Building POP Editorial Services from scratch after leaving corporate publishing * How saying yes opened doors she never planned to walk through * The tension between being an expert editor and being a first-time novelist * Empathy as a business strategy * Finding your identity as a founder when your role keeps evolving 🌐 www.popediting.net [http://www.popediting.net] FoundersOutlook — Real talk for founders building what's next.

Episode #25 : She Left Dentistry, Joined the British Army & Built a $7M Brand | Rachel Wood

What happens when a trained dentist becomes a British Army officer then a mum then invents a product that becomes a $7M global brand? You get Rachel Wood. In this episode of FoundersOutlook, host Juliet Ochu sits down with award-winning entrepreneur, inventor, and King's Award for Enterprise recipient Rachel Wood for a conversation that is anything but linear. Rachel opens up about: → The everyday frustration that sparked a multi-million dollar idea → The hardest pivot she's ever made — and what it actually cost her → The real feeling behind winning the UK's highest business honour → What women founders are still not getting enough of and why it matters → What she's building next through Rachel Wood Business Coaching and the Founders 360 Program This episode is for every founder who's ever had an idea they didn't act on, a pivot they were afraid to make, or a chapter they thought disqualified them. It doesn't. Rachel is proof. 🌐 Connect with Rachel: rachelwoodbusinesscoaching.com 📌 Founders 360 Program 🎙️ FoundersOutlook — Real talk for founders building what's next. 🌐 foundersoutlook.com @foundersoutlook@gmail.com

#24 He Moved to Costa Rica at 27 and Built a 150-Person Company

What does it take to leave everything behind, move to a new country, and build a business from scratch? In this episode of FoundersOutlook, Juliet Ochu sits down with Richard Blank, CEO of Costa Rica's Call Center, to unpack a remarkable journey of vision, risk, and reinvention. At 27, Richard left Philadelphia for Costa Rica with no guarantees, just conviction. Nearly 25 years later, he has built a thriving 150-person company, trained more than 10,000 telemarketers, and created a culture rooted in human connection, creativity, and excellence. But Richard's story goes far beyond business. From collecting the largest collection of restored American pinball machines in Costa Rica, to funding scholarships for language students, to producing a rock video with INXS bassist Garry Gary Beers, his journey is a masterclass in building a life as boldly as you build a company. In this conversation, we explore: • What it really takes to bet on yourself • How to build culture in a people-first business • The lessons founders need to understand about AI • Why courage often looks like leaving the familiar behind • What the Costa Rican philosophy of Pura Vida can teach us about leadership and life Whether you're an entrepreneur, a leader, or someone standing at the edge of a big decision, this episode will challenge you to think bigger about what's possible. Subscribe to FoundersOutlook for conversations with founders, creators, and leaders building extraordinary things. If this episode inspired you, share it with a founder who needs to hear it. #FoundersOutlook #RichardBlank #Entrepreneurship #Leadership #BusinessGrowth #FounderStory #CostaRica #StartupJourney #AIinBusiness #PuraVida

Episode 24 - Equity 101: What You Own, What You're Giving Away & Why It Matters

Do you actually know what equity means for your business — or are you just nodding along when someone uses the word?In this solo episode, host Juliet Ochu breaks down equity from the ground up: what it is, how it shows up in your business, why it's about way more than money, and the mistakes that have cost founders everything.From founder splits and sweat equity to stock options and voting rights — this is the conversation you needed a long time ago.Real talk. No jargon. No finance degree required.Founders Outlook — real talk for founders building what's next.🌐 foundersoutlook.com

#23 The AND Approach: How to Scale Your Business Without Losing Your Life

What if the business you built to give you freedom became the very thing holding you back? In this episode of FoundersOutlook, host Juliet Ochu sits down with Gary Mitchell founder of OnTracc and creator of the AND Approach a coaching framework built on one radical idea: that business owners don't have to choose between growth and freedom. They can have both. Gary opens up about the moment that inspired OnTracc, the three-step framework he uses with founders to break the cycle of overwork, why delegation is terrifying for most founders — and how to do it anyway, the hardest decisions he's faced building his own business, and what real success looks and feels like beyond the revenue numbers. This is a conversation for every founder who has ever looked at their calendar and wondered — is this really what I built this for? Gary's new book: https://www.amazon.ca/dp/1997739062 [https://www.amazon.ca/dp/1997739062] 🔗 ontraccoach.com🌐 foundersoutlook.com