FP&A Tomorrow

In this engaging episode of FP&A Tomorrow, host Paul Barnhurst, the FP&A Guy, sits down with Mark Hansen, CFO of Entrata. Their conversation explores financial planning and analysis (FP&A), strategic business decision-making, and the evolving role of finance teams in organizations. This episode provides valuable insights into how FP&A professionals can align metrics, foster relationships, and utilize data to empower strategic growth. Mark Hansen brings a wealth of experience as the CFO of Entrata, a comprehensive ERP platform for the multifamily housing industry. Prior to this role, Mark held pivotal finance positions at Pluralsight and Skullcandy, leading finance teams through periods of significant growth. A CPA with a master’s in accounting from the University of Utah, Mark combines technical expertise with a strategic vision, making him a thought leader in the financial industry. Expect to Learn * Understanding the transition from accurate forecasting to strategic decision-making. * Why FP&A is positioned as the "center of the universe" for organizational data. * Practical advice on aligning and rolling forward metrics to track business performance. * How to leverage diverse experiences (the "bingo card" approach) to achieve career growth. * Insights into hiring, mentoring, and fostering curiosity and technical skills within finance teams. Here are a few relevant quotes from the episode: * "Understanding unit economics, gross margin, and other granular financial details helps inform better business decisions." - Mark Hansen * "Understanding SEC reporting is like leveling up in financial knowledge. It's the major leagues of financial reporting." - Mark Hansen * "FP&A teams of the future will not just focus on budgeting and forecasting but also on data analytics and business modeling." - Mark Hansen In this insightful episode, Mark shares valuable advice on career development, stressing the importance of building strong relationships, acquiring diverse skills, and being proactive in one's career progression. Mark’s focus on curiosity, technical skills, and business partnering provides a roadmap for any finance professional looking to elevate their impact. Plan Smarter with Workday: Workday Adaptive Planning empowers organizations with AI-driven insights, advanced data visualization, and powerful reporting tools. Make smarter decisions faster and elevate your budgeting, forecasting, and modeling. Learn more at http://www.workday.com/fpaguy [http://www.workday.com/fpaguy] Follow FP&A Tomorrow: Newsletter - Subscribe on LinkedIn - https://www.linkedin.com/build-relation/newsletter-follow?entityUrn=6957679529595162624 [https://www.linkedin.com/build-relation/newsletter-follow?entityUrn=6957679529595162624]  Follow Mark: LinkedIn - https://www.linkedin.com/in/mark-hansen-7b79045/ [https://www.linkedin.com/in/mark-hansen-7b79045/] Follow Paul:  Website - https://www.thefpandaguy.com [https://www.thefpandaguy.com] LinkedIn - https://www.linkedin.com/in/thefpandaguy [https://www.linkedin.com/in/thefpandaguy] World-class Digital FP&A Course Bundle:  Signup for over ten hours of video content with 4 different courses and 8 modules on FP&A topics including: Business Partnering, Data Analysis, Financial Modeling Design Principles, and Modern Excel. Use code Podcast to save 25%. What are you waiting for signup now: https://bit.ly/4decOf3 [https://bit.ly/4decOf3] Earn Your CPE Credit For CPE credit please go to earmarkcpe.com [http://earmarkcpe.com], listen to the episode, download the app, and answer a few questions and earn your CPE certification. To earn education credits for FPAC Certificate, take the quiz on earmark and contact Paul Barnhurst for further details. In Today’s Episode [01:57] Introduction to Mark Hansen [02:55] Defining Great FP&A [08:41] Lessons from SEC Reporting [15:01] Pluralsight’s Growth Journey [25:48] The Challenges of Metric Alignment [32:22] First CFO Role at Entrata [39:10] The Hardest Roles to Fill in Finance [44:35] The Future of FP&A Teams [49:26] Fun insights into Mark’s hobbies [52:49] Final Takeaway: Business Partnering

In this episode of FP&A Tomorrow, host Paul Barnhurst, aka The FP&A Guy, explores the evolving world of financial planning and analysis (FP&A) systems. With guest Charlie Liu, the conversation shifts to the art and science of optimizing financial tools and processes to drive business success. Charlie brings a wealth of experience in FP&A, systems consulting, and fractional CFO services, offering listeners practical advice on navigating challenges in financial operations. Charlie Liu, founder of Monte Carlo Consulting, has over 15 years of expertise in corporate performance management and FP&A systems. He specializes in helping businesses streamline operations with the right tools, enhance financial visibility, and achieve data-driven decision-making. Charlie’s unique background in consulting, product management, and sales enables him to deliver strategic and technical insights that empower organizations. Expect to Learn * Key traits of successful FP&A systems and how to separate from traditional accounting * When and how to implement financial planning tools with key indicators * Overcoming challenges in digital transformation and common pitfalls to avoid * Leveraging generative AI to revolutionize FP&A processes and reporting * Lessons learned from entrepreneurial ventures and adapting FP&A for startups Here are a few relevant quotes from the episode: * "There’s no perfect tool; focus on understanding your needs and defining negotiables versus non-negotiables." - Charlie Liu * "Data is the foundation of FP&A. Clean, accurate data is essential for meaningful insights." - Charlie Liu * "We’re at a point where AI can handle repetitive tasks, allowing FP&A professionals to focus on strategy." - Charlie Liu In this insightful episode, Charlie Liu shared his expertise on optimizing FP&A systems and leveraging the power of generative AI. His advice resonates for businesses of all sizes as he emphasized the importance of customer focus, strategic thinking, and adaptability. Streamline Financial Planning with Kepion: Scale and automate your financial planning beyond spreadsheets with Kepion—trusted by top industries to automate, customize, and optimize complex planning. Learn more at https://bit.ly/3YI5cfp [https://bit.ly/3YI5cfp] Follow FP&A Tomorrow: Newsletter - Subscribe on LinkedIn - https://www.linkedin.com/build-relation/newsletter-follow?entityUrn=6957679529595162624 [https://www.linkedin.com/build-relation/newsletter-follow?entityUrn=6957679529595162624]  Follow Charlie: LinkedIn - https://www.linkedin.com/in/charliexwliu/ [https://www.linkedin.com/in/charliexwliu/] Follow Paul:  Website - https://www.thefpandaguy.com [https://www.thefpandaguy.com] LinkedIn - https://www.linkedin.com/in/thefpandaguy [https://www.linkedin.com/in/thefpandaguy] World-class Digital FP&A Course Bundle:  Signup for over ten hours of video content with 4 different courses and 8 modules on FP&A topics including: Business Partnering, Data Analysis, Financial Modeling Design Principles, and Modern Excel. Use code Podcast to save 25%. What are you waiting for signup now: https://bit.ly/4decOf3 [https://bit.ly/4decOf3] Earn Your CPE Credit For CPE credit please go to earmarkcpe.com [http://earmarkcpe.com], listen to the episode, download the app, and answer a few questions and earn your CPE certification. To earn education credits for FPAC Certificate, take the quiz on earmark and contact Paul Barnhurst for further details. In Today’s Episode [01:57] - Introduction to the Episode and Guest [03:50] - What Does Great FP&A Look Like? [09:48] - Lessons from an E-Commerce CFO Role [17:30] - Why Planning Tools Matter [23:39] - Key Takeaways from OnPlan Experience [30:38] - Overcoming Digital Transformation Challenges [37:56] - Framework for Choosing FP&A Tools [45:51] - The Future of FP&A with AI [54:17] - Closing and Final Thoughts

In this episode of FP&A Tomorrow, host Paul Barnhurst, aka The FP&A Guy, dives into the evolving role of the CFO and the impact of financial planning and analysis (FP&A) on modern businesses. Steve Rosvold joins the show to explore the critical skills and strategies that drive success in financial leadership today. Steve Rosvold is a seasoned finance leader and the founder of CFO University, a platform dedicated to developing CFOs and aspiring financial leaders. With a robust career spanning over two decades, including a CFO role at ConAgra Malt, Steve shares his journey from corporate finance to entrepreneurship, offering invaluable insights into the CFO's expanding role. Expect to Learn: * The evolution of the CFO role: from cost controller to strategic partner. * Key challenges CFOs face in balancing tactical and strategic priorities. * How FP&A professionals can better align with business objectives to drive value. * The importance of technical and soft skills in transitioning from FP&A to the CFO role. * Practical advice for aspiring CFOs, including mentorship and self-awareness. Here are a few relevant quotes from the episode: * "Human capital is becoming one of the most critical areas for CFOs to manage and measure." - Steve Rosvold * "One of the best ways to refine your communication is to get feedback from mentors."  - Steve Rosvold * "The foundation of FP&A is in accounting, but its value lies in its forward-looking insights."  - Steve Rosvold This episode of FP&A Tomorrow provided a masterclass in the evolving landscape of financial leadership. From the significance of self-awareness to the need for actionable insights, Steve emphasized the blend of technical expertise and interpersonal skills required for success. Streamline Financial Planning with Kepion: Scale and automate your financial planning beyond spreadsheets with Kepion—trusted by top industries to automate, customize, and optimize complex planning. Learn more at https://bit.ly/3YI5cfp [https://bit.ly/3YI5cfp] Follow FP&A Tomorrow: Newsletter - Subscribe on LinkedIn - https://www.linkedin.com/build-relation/newsletter-follow?entityUrn=6957679529595162624 [https://www.linkedin.com/build-relation/newsletter-follow?entityUrn=6957679529595162624]  Follow Steve: Website - https://www.cfo.university/ [https://www.cfo.university/] LinkedIn -  https://www.linkedin.com/in/steverosvold/ [https://www.linkedin.com/in/steverosvold/] Follow Paul:  Website - https://www.thefpandaguy.com [https://www.thefpandaguy.com] LinkedIn - https://www.linkedin.com/in/thefpandaguy [https://www.linkedin.com/in/thefpandaguy] World-class Digital FP&A Course Bundle:  Signup for over ten hours of video content with 4 different courses and 8 modules on FP&A topics including: Business Partnering, Data Analysis, Financial Modeling Design Principles, and Modern Excel. Use code Podcast to save 25%. What are you waiting for signup now: https://bit.ly/4decOf3 [https://bit.ly/4decOf3] Earn Your CPE Credit For CPE credit please go to earmarkcpe.com [http://earmarkcpe.com], listen to the episode, download the app, and answer a few questions and earn your CPE certification. To earn education credits for FPAC Certificate, take the quiz on earmark and contact Paul Barnhurst for further details. In Today’s Episode [02:13] Steve’s Career Journey and Background [03:57] Transition Challenges as a CFO [09:53] The Changing CFO Role and Responsibilities  [14:11] FP&A Transformation as a critical function [21:37] Skills and mindset shifts for aspiring CFO’s [29:14] Steve’s Approach to Training Finance Leaders [34:31] Great FP&A Practices [45:29] Embracing Generative AI Tools [55:08] Closing Advice and Wrap Up

In this episode of FP&A Tomorrow, host Paul Barnhurst, also known as The FP&A Guy, dives deep into the world of financial planning and analysis with Kathy Svetina. As a fractional CFO for businesses, Kathy shares her expertise in transforming small to mid-sized companies’ financial health and operational efficiency. She discusses her five-part framework for building a solid financial foundation and shares insights on how smaller businesses can leverage FP&A to drive sustainable growth and avoid common financial pitfalls. Kathy Svetina is the founder of Newcastle Finance, specializing in fractional CFO services for businesses with $10 million+ in annual revenue. With over 14 years in senior-level FP&A roles in Fortune 500 companies, Kathy brings top-level financial acumen to smaller enterprises, helping them scale while improving financial stability and operational efficiency. Passionate about strategic finance, Kathy provides invaluable advice on how FP&A functions can help build resilient and thriving companies. EXPECT TO LEARN * Kathy’s five-part framework that structures financial health  * Practical approaches to FP&A for smaller businesses * The critical role of financial systems and processes * The importance of internal controls and risk management * Tips for effective financial storytelling and influence Here are a few relevant quotes from the episode: * “I created Newcastle Finance to bring big-league financial savvy to smaller businesses that want to scale sustainably.” - Kathy Svetina * “For small businesses, strong internal controls are essential to protect against risk and ensure financial security.” - Kathy Svetina * “Good accounting and FP&A systems help the business see trends and understand what’s generating revenue against expenses.” - Kathy Svetina Kathy shows how establishing solid foundations—like effective bookkeeping, robust internal controls, and meaningful financial analysis—can drive growth and stability. Emphasizing the value of communication and active listening, Kathy encourages FP&A professionals to think beyond reporting and embrace their role as strategic partners within the organization. Streamline Financial Planning with Kepion: Scale and automate your financial planning beyond spreadsheets with Kepion—trusted by top industries to automate, customize, and optimize complex planning. Learn more at https://bit.ly/3YI5cfp [https://bit.ly/3YI5cfp] Follow FP&A Tomorrow: Newsletter - Subscribe on LinkedIn - https://www.linkedin.com/build-relation/newsletter-follow?entityUrn=6957679529595162624 [https://www.linkedin.com/build-relation/newsletter-follow?entityUrn=6957679529595162624]  Follow Kathy: Website - https://www.newcastlefinance.us/ [https://www.newcastlefinance.us/] LinkedIn - https://www.linkedin.com/in/ksvetina/ [https://www.linkedin.com/in/ksvetina/] Follow Paul:  Website - https://www.thefpandaguy.com [https://www.thefpandaguy.com] LinkedIn - https://www.linkedin.com/in/thefpandaguy [https://www.linkedin.com/in/thefpandaguy] World-class Digital FP&A Course Bundle:  Signup for over ten hours of video content with 4 different courses and 8 modules on FP&A topics including: Business Partnering, Data Analysis, Financial Modeling Design Principles, and Modern Excel. Use code Podcast to save 25%. What are you waiting for signup now: https://bit.ly/4decOf3 [https://bit.ly/4decOf3] Earn Your CPE Credit For CPE credit please go to earmarkcpe.com [http://earmarkcpe.com], listen to the episode, download the app, and answer a few questions and earn your CPE certification. To earn education credits for FPAC Certificate, take the quiz on earmark and contact Paul Barnhurst for further details. In Today’s Episode [01:57] – Kathy Svetina's Background [03:58] – Defining Great FP&A [07:07] – Why Kathy Left Corporate Finance [09:57] – A Success Story in Financial Transformation [19:26] – The Five-Part Financial Framework [32:10] – FP&A's Role in Bridging Business Silos [43:06] – Key Skills for FP&A Professionals [49:34] – Personal Insights and Interests [54:06] – Parting Advice on FP&A Excellence

In this episode of FP&A Tomorrow, host Paul Barnhurst, the FP&A Guy, dives deep into the art of data storytelling with analytics expert Brent Dykes. With extensive experience in data visualization and analytics, Brent shares insights on how finance professionals can effectively communicate data insights. He emphasizes that data storytelling is more than visuals—it's about crafting a compelling narrative that bridges data and decision-making. Brent Dykes is the founder of Analytics Hero, a consultancy dedicated to data storytelling. He's also an author and educator with years of experience in data analytics, consulting, and data visualization. Brent wrote the book Effective Data Storytelling and has taught data visualization at the University of Utah. His work focuses on enhancing how organizations use data to inform strategy and decisions. Expect to Learn: * The core components of data storytelling: data, narrative, and visuals. * Why narrative is often the missing link in data-driven presentations. * The role of empathy and audience understanding in effective communication. * Practical steps for creating a data-driven culture within your organization. * How human intuition complements data in decision-making processes. Here are a few relevant quotes from the episode: * "The last mile of analytics is where data storytelling lives. That’s where insights turn into action." - Brent Dykes * "It’s the combination of data, narrative, and visuals that makes a message stick and drives action." - Brent Dykes * "If you just present a problem without recommendations, you're leaving too much on the table. A story includes a path forward." - Brent Dykes By explaining the science behind storytelling and offering practical advice, Brent Dykes underscores that empathy, clarity, and audience engagement are at the heart of effective data storytelling. FP&A professionals are encouraged to embrace this skill, not only to communicate data effectively but to foster a more data-driven culture in their organizations. Streamline Financial Planning with Kepion:  Scale and automate your financial planning beyond spreadsheets with Kepion—trusted by top industries to automate, customize, and optimize complex planning. Learn more at https://bit.ly/3YI5cfp [https://bit.ly/3YI5cfp] Follow FP&A Tomorrow: Newsletter - Subscribe on LinkedIn - https://www.linkedin.com/build-relation/newsletter-follow?entityUrn=6957679529595162624 [https://www.linkedin.com/build-relation/newsletter-follow?entityUrn=6957679529595162624]  Follow Brent: Website - https://www.analyticshero.com/ [https://www.analyticshero.com/] LinkedIn - https://www.linkedin.com/in/brentdykes/ [https://www.linkedin.com/in/brentdykes/] Book - https://www.effectivedatastorytelling.com/ [https://www.effectivedatastorytelling.com/] Follow Paul:  Website - https://www.thefpandaguy.com [https://www.thefpandaguy.com] LinkedIn - https://www.linkedin.com/in/thefpandaguy [https://www.linkedin.com/in/thefpandaguy] World-class Digital FP&A Course Bundle:  Signup for over ten hours of video content with 4 different courses and 8 modules on FP&A topics including: Business Partnering, Data Analysis, Financial Modeling Design Principles, and Modern Excel. Use code Podcast to save 25%. What are you waiting for signup now: https://bit.ly/4decOf3 [https://bit.ly/4decOf3] Earn Your CPE Credit For CPE credit please go to earmarkcpe.com [http://earmarkcpe.com], listen to the episode, download the app, and answer a few questions and earn your CPE certification. To earn education credits for FPAC Certificate, take the quiz on earmark and contact Paul Barnhurst for further details. In Today’s Episode [01:37] - Introduction to the episode [02:44] - The Importance of Clarity in FP&A [09:02] - The Last Mile of Analytics [11:25] - Defining Data Storytelling [20:03] - Creating a Data-Driven Culture [25:22] - The Psychology Behind Storytelling [36:03] - Lessons Learned from Early Data Communication Mistakes [42:36] - Getting Started with Data Storytelling [52:13] - Closing Thoughts and Course Announcement