Brian Casteberry from the State of Maryland talks about Medica

Red Strafstrum on being an intevert successfully selling at a trade show

Red is a great sales guy, and an introvert.. we discuss how an introvert can survive and thrive at a trade show

Amy Bosco, E-Star Award winner, exporter of the year and all around rock star in Global Sales

Amy Bosco is a friend and coaching client of mine who has has a stellar year - huge growth, new markets and a range of awards from the President, a Governor, a Senator and the Small Business Administration. We discuss how a small o medium sized company can drive up sales by driving up distributor engagement

Jay Menashe talks about using virtual and hybrid events todrive your global sales growth

Jay Menashe is a recognized expert on virtual and hybrid events. As much as I love and value trade shows and in person events, it's all about the impact and the ROI and we talk about using new and unconventional tools to drive growth

Brian Casteberry from the State of Maryland talks about Medica

My old friend Brian has been bringing groups from the State of Maryland to Medica for over a decade. We talk about what state export support organizations do to help exporters and what is so great about the Maryland program. Of course, we also talk about Medica!!

Shipping your stuff to a trade show - there is not show if your stuff doesn’t get there. Clint Ard, an expert in show logistics talks to us

Clint has been making sure my demos and my booths get where they need to go for decades, and has never let me down. People often don't realize how important it is to use the right shipper for a trade show. In this episode we talk about the importance of having your demos, your give aways and your booth show up.