How and why did we start a Content Marketing agency in 2024 | Good Soup Podcast Ep.1

Building a marketing career that fulfills you 🎙️ Good Soup Podcast with Karolin Beck

If you're stuck, scared of, or overwhelmed in your marketing career, this conversation could be the shift you need to change your mindset on career moves, AI, and what truly drives long-term success. Karolin is a Venture Partner at Tola Capital and a former CMO at ThingProject. She rarely shares her story online, making this episode especially valuable. For many marketers, including us, Karolin is a role model who's building an impressive career while uplifting countless colleagues. Her journey has been anything but predictable! What we talk about: ✨ Building a career in the US vs Europe  ✨ What it’s like going from big corporations like SAP and Microsoft to startups ✨ The impact of AI in marketing  ✨ How to choose roles, managers, and a path that keeps you excited ✨ Ways each of us can support women in tech and leadership This episode is perfect for marketers who: 🌿 Sometimes doubt their career decisions or feel lost 🌿 Struggle with imposter syndrome in tech 🌿 Want authentic career advice from someone who's been there Let us know your thoughts and what resonated with you in the comments! Karolin's recommendations:  📚 Start with Why by Simon Sinek  📚 The Black Swan by Nassim Nicholas Taleb 🎧 How I Built This — Podcast 👀 Connect with us: 🌐 La Sopa website: https://www.lasopacontent.com 👋🏼 Polina on LinkedIn: https://www.linkedin.com/in/polina-efimova 👋🏼 Valentina on LinkedIn: https://www.linkedin.com/in/valentinaperezalonso 🤝🏼 Karolin on LinkedIn: https://www.linkedin.com/in/karolinbeck/

How to Be a Revenue-Driven Leader Without Burning Out 🎙️ Good Soup Podcast with Daria Kępa-Green

How to talk with your boss about your career track? Can you hit revenue goals and keep your team happy? Are you chasing trends or building a strategy that works?In this episode of The Good Soup Podcast, we sit down with Daria Kępa-Green, VP of Marketing at Cytora, for an honest conversation about what it really takes to grow as a marketing leader and build high-performing teams without burning people out.Daria shares:✨ The primary reason ambitious marketers don’t get promoted (and how to fix it)✨ The myth of “just hit the revenue goal” leadership✨ How to create space for team well-being and results✨ How to choose marketing tactics that make sense for the companyAll the insights and recap are, as usual, in the Good Soup newsletter: 👀 Connect with us:🌐 La Sopa website site [https://www.lasopacontent.com]👋🏼 Polina on LinkedIn [https://www.linkedin.com/in/polina-efimova]👋🏼 Valentina on LinkedIn [https://www.linkedin.com/in/valentinaperezalonso]🤝🏼 Daria on LinkedIn [https://www.linkedin.com/in/dariakepagreen/]

Leading Marketing Teams with Empathy 🎙️ Good Soup Podcast with Kim Ciarlo

👩🏻‍💻 Subscribe to the Good Soup newsletter: https://polinaefimova.substack.com/Today, we're joined by Kim Ciarlo, a marketing leader who’s led teams at Booking.com, GetYourGuide, and SumUp and recently hired us (La Sopa!) to run content at Linearity.We talk about:- Kim’s journey in the world of Berlin hot startups- The real highs and lows of leadership- What’s changing in content and brand marketingAnd of course, Valentina and Polina share their takeaways at the end 🍜Do you have questions for Kim or for us? Drop them in the comments!Connect with us! 👇🏼Recap and book recommendations: https://polinaefimova.substack.com/p/the-career-advice-every-marketer 🌐 Check out the website: https://www.lasopacontent.com/ 👋🏻 Connect with Valentina on LinkedIn: https://www.linkedin.com/in/valentinaperezalonso/ 🤝🏼 Connect with Polina on LinkedIn: https://www.linkedin.com/in/polina-efimova/☕️ Connect with Kim on LinkedIn: https://www.linkedin.com/in/kimciarlo/

How to Get Promoted and Love Your Career in Marketing🎙️ Good Soup Podcast with Monika Vo

Episode recap, resources, and book recommendations☕️📚 [https://polinaefimova.substack.com/p/the-career-advice-every-marketer ] If you’re a marketer, there’s a 99.9% chance you’ve wondered at some point: - How do I get promoted without waiting 3 years? - Am I about to get laid off? - How do I manage people when I’ve never been a manager? So we brought in the perfect guest to answer all of that: Monika, Director of Growth at meinUnterricht and all-around marketing leader. In our first episode of the Good Soup podcast, Monika shares: - The real way to get promoted - How to never fear layoffs again - The secret to becoming a manager with zero experience - How to find the perfect job that you LOVE! At the end of the episode, Valentina and Polina share their personal takeaways—so stay tuned till the end! Connect with us! 👇🏼 👩🏻‍💻 Subscribe to our newsletter [https://polinaefimova.substack.com/] 🌐 Check out the website [https://www.lasopacontent.com/ ] 👋🏻 Connect with Valentina on LinkedIn [https://www.linkedin.com/in/valentinaperezalonso/] https://www.linkedin.com/in/valentinaperezalonso/🤝🏼 Connect with Polina on LinkedIn [https://www.linkedin.com/in/polina-efimova/] ☕️ Connect with Monika on LinkedIn [https://www.linkedin.com/in/monika-vo/]

How and why did we start a Content Marketing agency in 2024 | Good Soup Podcast Ep.1

We survived six months of agency life. We have clients, a brand we love, and a ton of learnings + a new podcast!It’s been a little over 6 months since we officially launched La Sopa — though we started chopping the veggies for this soup back in April 🫣And what a ride it’s been! We’ve had so much fun, and struggled so much simultaneously, that we decided we had to share our stories with the world. So now you get to not only read our thoughts in the Good Soup Newsletter; you also get to hear our rambles and yapping in the Good Soup Podcast. Connect with us! * Subscribe to our newsletter [https://polinaefimova.substack.com/ ] * Check out the website [https://www.lasopacontent.com/ ] * Connect with Valentina on LinkedIn [https://www.linkedin.com/in/valentinaperezalonso/ ] * Connect with Polina on LinkedIn [https://www.linkedin.com/in/polina-efimova/ ]