Optimized vs. Plateaued

Play Mode

Is your business working…but no longer exciting you? Are you just going through the motions and that feels fine? Have you forgotten what made you first bet on yourself? In this episode, learn more about: -- How this one photo resets my brain to “play mode.” -- Why founders slowly stop playing to win. -- The Jim Gaffigan business lesson you didn’t see coming. -- A founder who got stuck in reverse without realizing it. -- The quickest way to feel like a founder again. GO DEEPER -- Episode 38: Built Like It’s 1440 [https://kyrm.sh/build-like-its-1440] -- Episode 31: Offline Mode [https://kyrm.sh/offline-mode] -- Episode 10: Sprint and Rest [https://kyrm.sh/sprint-and-rest] -- Episode 16: Let’s Retire Retirement [https://kyrm.sh/retirement] -- Follow Ken on LinkedIn [https://kyrm.sh/podcast-li] -- Read Ken’s weekly briefing [https://kyrm.sh/podcast-web] WORK WITH ME If this episode surfaced something specific around your offers, sales, or systems, you can see how I work with clients here [https://kyrm.sh/cal-sub]. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit gwh.fm [https://gwh.fm?utm_medium=podcast&utm_campaign=CTA_1]

Forward Deployed Consultant

Are you still building that wall between you and your clients? Is your playbook causing you to lose deals or churn clients? What are the biggest companies doing that consultants still resist? In this episode, learn more about: -- The $4B bet you’re not making. -- Why I sat clients next to our customers. -- Easy ways to create ROI before a client churns. -- How “Agency 1.0” won’t win you your next deal. -- Advisory is scalable, right? Not anymore. GO DEEPER -- Episode 7: Agency 3.0 [https://kyrm.sh/agency-30] -- Episode 41: The Age of AI Native Services [https://kyrm.sh/ai-native-services] -- Episode 39: The Offer Upgrade Nobody Sees Coming [https://kyrm.sh/offer-upgrade-ai] -- Follow Ken on LinkedIn [https://kyrm.sh/podcast-li] -- Read Ken’s weekly briefing [https://kyrm.sh/podcast-web] WORK WITH ME If this episode surfaced something specific around your offers, sales, or systems, you can see how I work with clients here [https://kyrm.sh/cal-sub]. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit gwh.fm [https://gwh.fm?utm_medium=podcast&utm_campaign=CTA_1]

The Chipotle Offer

Why do you think complex offers are better? How did Chipotle’s offers drive almost 50% of sales? Are Chipotle’s offers really about deals...or something else entirely? In this episode, learn more about: -- Why your ICP isn’t your Lighthouse Client. -- How founders overlook this shift in prospecting. -- If you’re selling a thing, you’re making a fast-food mistake. -- The “vegan test” your offer is failing. -- What Chipotle understands about offers that most founders miss. GO DEEPER -- Episode 5: The $100k Trap [https://kyrm.sh/100k-trap] -- Episode 17: The High Ticket Offer Lie Everyone Believes [https://kyrm.sh/high-ticket-offer-lie] -- Episode 29: Little Red Cup Economics [https://kyrm.sh/little-red-cup] -- Episode 22: Offer Fatigue [https://kyrm.sh/offer-fatigue] -- Follow Ken on LinkedIn [https://kyrm.sh/podcast-li] -- Read Ken’s weekly briefing [https://kyrm.sh/podcast-web] WORK WITH ME If this episode surfaced something specific around your offers, sales, or systems, you can see how I work with clients here [https://kyrm.sh/cal-sub]. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit gwh.fm [https://gwh.fm?utm_medium=podcast&utm_campaign=CTA_1]

Optimized vs. Plateaued

What if efficiency is the reason you’ve plateaued? Is “optimization” just outsourcing your biggest decisions? What if you’ve been doing this for years...and that’s the problem? In this episode, learn more about: -- The AI impact no one can measure yet. -- Why “optimized” today is what you’ll have to undo. -- What happened to a client who did everything right...and still plateaued. -- When your thinking no longer sounds like you. -- How “overnight success” creates a problem no one sees. GO DEEPER -- Episode 35: The Hidden Cost of AI [https://kyrm.sh/hidden-cost-of-ai] -- Episode 32: Work Worth Keeping [https://kyrm.sh/work-worth-keeping] -- Episode 43: The Accountability Gap [https://kyrm.sh/the-accountability-gap] -- Episode 40: $20k vs. $200k [https://kyrm.sh/20k-vs-200k] -- Follow Ken on LinkedIn [https://kyrm.sh/podcast-li] -- Read Ken’s weekly briefing [https://kyrm.sh/podcast-web] WORK WITH ME If this episode surfaced something specific around your offers, sales, or systems, you can see how I work with clients here [https://kyrm.sh/cal-sub]. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit gwh.fm [https://gwh.fm?utm_medium=podcast&utm_campaign=CTA_1]

The Accountability Gap

Are you still doing what you’ve always done…and expecting business progress? Are last year’s goals still on this year’s list? Are friends, peers, or AI the only voices guiding your decisions? In this episode, learn more about: -- The question founders don’t want to ask themselves. -- Why the people around you might be the reason nothing is changing. -- If you’re using AI like this, you’ve already lost. -- How a founder doubled revenue and found a bigger gap. -- The real reason entrepreneurs end up “winging it.” GO DEEPER -- Episode 21: Business Therapy [https://kyrm.sh/business-therapy] -- Episode 34: This Makes AI a System vs. a Tool [https://kyrm.sh/ai-system-vs-tool] -- Episode 41: The Age of AI Native Services [https://kyrm.sh/ai-native-services] -- Episode 42: The Growth Tax [https://kyrm.sh/the-growth-tax] -- Follow Ken on LinkedIn [https://kyrm.sh/podcast-li] -- Read Ken’s weekly briefing [https://kyrm.sh/podcast-web] WORK WITH ME If this episode surfaced something specific around your offers, sales, or systems, you can see how I work with clients here [https://kyrm.sh/cal-sub]. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit gwh.fm [https://gwh.fm?utm_medium=podcast&utm_campaign=CTA_1]