Cash Pay PT: How to Beat Burnout & Grow a Practice Feat. Andrew Shofner

Cash Pay PT: How to Beat Burnout & Grow a Practice Feat. Andrew Shofner

https://www.pteverywhere.com/ Register for Titans of Private Practice Live at https://titansofprivatepractice.com/ In this episode of the Grow Your Practice Podcast, Chad sits down with Andrew Shofner, CEO of PT Everywhere, to discuss the rise of cash pay and hybrid physical therapy practices. They explore PT burnout, declining insurance reimbursements, student loan pressure, and why many clinicians are turning to concierge, mobile, and wellness-based services. Andrew shares how PT Everywhere helps providers simplify billing, documentation, memberships, packages, and patient engagement so they can build sustainable practices. Time Stamps 00:00 - Introduction to Andrew Shofner and PT Everywhere 03:47 - Why Cash Pay PT Is Growing 06:37 - Student Loans, Burnout, and Side Hustles 09:47 - Why Traditional EMRs Struggle With Cash Pay 15:51 - Adding Wellness, Longevity, and Ancillary Services 18:14 - The Reimbursement Crisis in Physical Therapy 24:29 - PT Burnout and Clinicians Leaving the Profession 31:16 - How to Start or Grow a Cash Pay PT Practice 41:33 - Crossing the Chasm and the Future of Cash Pay PT

PT Student Debt, AI, and the Future of Private Practice

In this episode of the Grow Your Practice podcast, Chad Madden sits down with Jimmy McKay of PT Pintcast to talk about the future of physical therapy, student loan pressure, value-based communication, and the role of AI in healthcare. Jimmy shares how his unique path from radio DJ to DPT shaped his ability to communicate, educate, and connect with the PT profession. This episode is packed with insights for clinic owners, students, and clinicians navigating a changing healthcare landscape. Subscribe for more conversations on growing your PT practice, improving patient care, and navigating the future of private practice. 00:00 - Introducing Jimmy McKay and PT Pintcast 01:00 - From Morning Announcements to Radio DJ 07:48 - Lessons in Communication and Creativity 10:00 - DPT Student Debt and Education Challenges 17:16 - Can PT Education Be Disrupted? 27:08 - Understanding Value in Healthcare 39:29 - AI, Productivity, and the Future of PT 48:39 - Where to Follow Jimmy McKay

How Rizing Tide Helps PTs Recruit the Next Generation

In this episode of the Grow Your Practice Podcast, Chad Madden talks with Heidi Jannenga and Shelley Menk about Rizing Tide, a nonprofit scholarship and mentorship initiative supporting underrepresented physical therapy students and residents. They discuss the PT staffing shortage, the importance of diversity in patient care, and what new graduates are really looking for from employers. Shelley also shares how Rizing Tide helped her pursue residency training and launch her own pelvic health practice. Learn more at rizing-tide.com. 00:00 - Introduction to Rizing Tide and Today’s Guests 01:15 - Why Heidi Jannenga Started Rizing Tide 03:40 - The Personal Story Behind the Mission 06:45 - Shelley Menk’s Experience as a Rizing Tide Scholar 08:42 - How Rizing Tide Mentorship Works 10:39 - Scholarships, Community, and Employer Connect 15:49 - How Scholars Are Selected 20:17 - What New PT Graduates Want from Employers 25:52 - Shelley’s New Pelvic Health Practice 27:21 - How Practice Owners Can Get Involved

How to Add Cash Pay Services to Your PT Practice the Right Way

In this episode, Chad Madden breaks down the real playbook for rolling out cash pay services inside a private practice. He shares how his team 6x’d cash pay revenue, the three-step promotion strategy that works, and why clinician confidence matters more than most owners realize. You’ll also hear real numbers from laser, HBOT, and reactivation campaigns so you can see what successful implementation looks like. If you’re trying to grow profitability, help more patients, and reduce dependence on insurance reimbursement, this episode gives you a practical roadmap. Time Stamps 00:00 - Welcome and Why Cash Pay Matters Now 00:24 - The Shift from “Should We?” to “How Do We Do It?” 01:34 - The 3 Ways to Promote Cash Pay Services 02:15 - How Existing Patients Drive Early Cash Pay Success 04:31 - Reactivating Past Patients with Offers and Promotions 07:54 - Using Paid Ads for Cash Pay Services the Right Way 11:36 - Case Studies, Evidence, and Clinician Buy-In 17:06 - Hiring for Cash Pay Confidence and Sales Competency 20:36 - Why Private Practices Can’t Ignore Cash Pay Anymore

2026 Breakthrough Virtual Summit: New Rules to Grow Your Private Practice

In this episode, Chad Madden gives a preview of the upcoming Breakthrough Virtual Summit: State of PT: The New Rules of Private Practice Growth in 2026. He shares what practice owners can expect, from reimbursement challenges and AI to cash-based services, compliance, team building, and practice valuation. If you own or lead a private practice, this free event is designed to help you navigate industry changes and grow with confidence. Check the show notes for the registration link and save your spot. Register now: https://getbreakthrough.com/2026-virtual-summit/ TIME STAMPS 00:00 - Welcome to Grow Your Practice 00:21 - Free virtual summit announcement for PT owners 01:15 - State of PT: reimbursement, hiring, AI, and automation 01:33 - Paul Welk on practice exits and valuation playbooks 03:02 - Systems, scaling, and operations with Tim Dwire 03:23 - Cash service sales and packaging with Doug Adams 04:20 - Compliance and uncovered billing with Mary DaLong 04:59 - Team building, mindset, front desk, and growth strategies 08:38 - Justin Moore keynote on the future of PT in 2026