Growing Up B2B
In this episode of Growing Up B2B, host Ed Delia speaks with Alexandra Groezinger, President of Groezinger Provisions Inc. and steward of the Alexian brand. Alexandra shares how her father founded the company in 1982 before passing away unexpectedly, leaving her resilient mother to grow the business. After studying psychology at the University of Vermont and gaining corporate experience, Alexandra returned to lead the company through major milestones, including navigating COVID-19 and executing a successful rebrand. She reflects on balancing legacy with innovation, being a woman in a male-dominated industry, and her commitment to preserving the family business for future generations. Check out Alexandra's work HERE [https://alexianpate.com/]. Connect with Alexandra on LinkedIn HERE [https://www.linkedin.com/in/alexandragroezinger/]. Think you'd be a great guest on the show? Apply HERE [https://podcast.delianet.com/podcast-guest].
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