You Gotta NO!
AI. Identity. The human problem behind every work problem. What if the biggest threat to your career is not a machine, it is not knowing what only you can do? Shelby Mathews is the SVP of Marketing at Native Digital and a BONDE member based in Kansas City. She has spent her career navigating marketing strategy, organizational growth, and what it means to lead authentically in an industry that moves fast and rewards performance over presence. In this episode, Ebrima Abraham Sisay and Shelby Mathews get into what is actually happening in the marketing world with AI, what can and should be commoditized versus what cannot, and the real question leaders need to ask themselves before the tools make it irrelevant. They also go deep on the cost of being someone who adapts to every room and what it means to realize you have been a reflection of the situation instead of figuring out who you are in it. What we cover: * What AI can and cannot replace in marketing and leadership * Why the fear around artificial intelligence is missing a historical lens * What it means to be someone who adapts to every room and the cost of that * The difference between being a chameleon and knowing who you actually are * Why there is no such thing as job security as your life security * The human problem that lives underneath every work problem Connect with Shelby Mathews: * Website: https://www.shelby-mathews.com/ [https://www.shelby-mathews.com/] * LinkedIn: https://www.linkedin.com/in/shelby-mathews-48b50074/ [https://www.linkedin.com/in/shelby-mathews-48b50074/] * Instagram: https://www.instagram.com/shmathews/ [https://www.instagram.com/shmathews/] Sign up to the newsletter: https://nobrief.beehiiv.com/ [https://nobrief.beehiiv.com/] Watch more from You Gotta NO! — Leadership. Mental health. Real conversations: https://ygnpodcast.com [https://ygnpodcast.com]
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