High Value Sales Show by Eversprint.com
Scott Gates, the President and CEO of https://westernwindowsystems.com/, grew his company's revenue from $45 million in 2014 to $100 million in 2017, a 122% increase, and to around $123 million in 2018. Western Window Systems provides moving glass walls and windows that blend the indoors with the outside. In this interview with https://eversprint.com/'s Malcolm Lui, Scott shares how he and his team accelerated their high value sales by: Focus their marketing and sales on the lifestyle their products provide, instead of product features. Innovating across all facets of their business, not just on products. Developing a corporate culture to change the world, have fun, and treat all internal and external stakeholders as partners.
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