Making TV Advertising Work for Home Improvement Businesses with Ron Jumper (Ep 12)

Considering Data and Privacy for your Home Services Business with Jodi Daniels (Ep 14)

So many people and businesses think of data and privacy as a compliance activity. However, the implications of not being more trustworthy with data not only has legal implications but can destroy trust with consumers. Jodi Daniels of Red Clover Advisors joins Kenneth Kinney and Dustin as they discuss what happens when considering data and privacy in your Home Services Business. The Home Services Growth Summit happens in Atlanta on February 27-28, 2024. Join us and find out more and join us at https://homeservicesgrowthsummit.com.

What Happens When Connecting One Lead Exclusively to One Company with James Watson (Ep 13)

It's hard for companies to reshape their thinking when lead sources, especially from third parties, perform so differently. When considering the experience of the consumer who chooses how and where to submit their information, understanding how to work exclusive leads is becoming much more critical to your success. James Watson, the VP of Sales and Marketing at HomeBuddy, joins Shark as they discuss what happens when connecting one lead exclusively to one company. The Home Services Growth Summit happens in Atlanta on February 27-28, 2024. Join us and find out more and join us at https://homeservicesgrowthsummit.com.

Making TV Advertising Work for Home Improvement Businesses with Ron Jumper (Ep 12)

TV advertising has long been a key to successful lead generation for many home services and home improvement businesses, but the industry, technology, and pathway to success has changed drastically over the last few years. Not all agencies servicing brands have kept up with that pace. Ron Jumper, the CEO of Ron Sherman Advertising, joins Shark as they discuss how to make TV advertising work, especially in an election year. The Home Services Growth Summit happens in Atlanta on February 27-28, 2024. Join us and find out more and join us at https://homeservicesgrowthsummit.com.

How Can Behavioral Science Help a Home Services Business with Nancy Harhut (Ep 11)

Driving customer action and loyalty can often be done more effectively by prompting instinctive responses and by leveraging the power of behavioral science. Nancy Harhut, the Chief Creative Officer of HBT Marketing, joins Shark as they discuss how to harness hardwired consumer behaviors and instinctive responses that increase engagement, response rates, and ROI. The Home Services Growth Summit happens in Atlanta on February 27-28, 2024. Join us and find out more and join us at https://homeservicesgrowthsummit.com.

Attributing What Works in Your Marketing and Advertising Mix with Sergio Alvarez (Ep 10)

Pinpointing that last point of marketing or advertising that leads to a sale or conversion is crucial, but real attribution has been so tough for most agencies and brands. Understanding what works can make or break your budget and your business unless you make the pivotal shift with the right data. Sergio Alvarez, the CEO of Ai Media Group, joins Shark and Dustin as they discuss how to give proper credit to your media mix can make or break your success in marketing and advertising. The Home Services Growth Summit happens in Atlanta on February 27-28, 2024. Join us and find out more and join us at https://homeservicesgrowthsummit.com.