Hot or Hype Ep7: AI & Ecommerce. Is GEO the New SEO Gold Rush? with Victoria Thomson

Hot or Hype Ep 8: AI & Governance for Mental Health and Social Impact with Tim Turner

Hosts Olivia Storelli [https://www.linkedin.com/in/oliviastorelli/]and Andrew Stevens [https://www.linkedin.com/in/andrewjstevens/] unpack the promise and pitfalls of generative AI in mental health care with Tim Turner [https://www.linkedin.com/in/timothydturner/], Vice President of Business Insights and Analytics at Thresholds [https://www.linkedin.com/company/thresholds/], weighing real benefits in admin efficiency against serious risks at the point of care. Clear guardrails, strong governance, and a human-in-the-loop approach emerge as a durable path to trust. • Thresholds mission to provide healthcare, housing, and hope for thousands of persons with mental health • Do consumer chatbots create echo chambers and clinical risk • HIPAA and PHI concerns with generative AI tools • human-in-the-loop as the baseline for safe clinical use • practical AI wins in documentation and admin workflows • building literacy with policy, training, and cybersecurity • strategy, discovery interviews, and a roadmap for adoption • mission principles of equity, justice, accountability, transparency, trust • hot or hype: ethics early and privacy tech hot, direct-to-patient AI hype • governance, data culture, and cross-functional rollout as enduring trends Join Hosts Olivia Storelli, Andrew Stevens and Guests weekly reviewing trending technology in the Enterprise.

Hot or Hype Deep Dive Ep 7: AI & Ecommerce. The New Marketing Channels with Victoria Thomson

In this episode, AI Experts Andrew Stevens, Olivia Storelli, and Victoria Thomson discuss the evolving role of AI in marketing, particularly for CMOs. They explore how AI is integrated into various marketing strategies, the shift from traditional methods to AI-driven approaches, and the importance of data in leveraging AI effectively. Victoria shares insights on the impact of AI on paid media, creative content, and the challenges of maintaining trust and authenticity in AI-generated content. They also touch on the potential of augmented reality in fashion and conclude with key takeaways for marketers looking to embrace AI.    To get in touch with Victoria Thomson, find her on LinkedIn Here [https://www.linkedin.com/in/victoriajudgethomson/]. Discover Victoria's Marketing Expertise:  D.Luxury - https://dluxurybrands.com [https://dluxurybrands.com/] & Markiter AI https://markiter.ai [https://markiter.ai/] - Sign up for our beta Join Hosts Olivia Storelli, Andrew Stevens and Guests weekly reviewing trending technology in the Enterprise.

Hot or Hype Ep7: AI & Ecommerce. Is GEO the New SEO Gold Rush? with Victoria Thomson

In this episode of Hot or Hype, Expert AI pioneers: Andrew, Olivia, and Victoria Thomson discuss the impact of AI on marketing, particularly from the perspective of a CMO. They explore AI's dual role as a productivity tool and a new marketing channel, the potential of Generative Engine Optimization (GEO) as the next SEO gold rush, and the future of e-commerce in an AI-driven landscape. The conversation emphasizes the importance of authenticity in marketing and the division between brands that embrace AI and those that do not.   Connect with Victoria on Linkedin: https://www.linkedin.com/in/victoriajudgethomson/ Join Hosts Olivia Storelli, Andrew Stevens and Guests weekly reviewing trending technology in the Enterprise.

Hot or Hype Deep Dive Ep 6: AI, Marketing, and the Evolution of Customer Experience with David Ovens

What happens when cutting-edge AI meets the timeless art of hospitality? David Ovens, head of marketing for Seagrass Boutique Hospitality Group, takes us behind the scenes of this fascinating intersection where technology and human connection collide. The hospitality industry stands at a crossroads. While traditionally slower to adopt new technologies, restaurants now find themselves navigating the AI revolution with both excitement and caution. David explains how rich first-party customer data forms the foundation for meaningful AI implementation, allowing establishments to recognize returning guests, understand their preferences, and create those magical "we remember you" moments that transform ordinary dining into memorable experiences. From AI-powered reservation systems that handle bookings 24/7 to the creation of digital content that would otherwise require expensive and logistically challenging photoshoots, we explore the practical applications already changing how restaurants operate. David shares how his team uses AI to generate African-inspired imagery for menu covers at The Meat and Wine Co, demonstrating how this technology can enhance brand storytelling when used thoughtfully. Yet amid all this technological advancement, David reminds us of an essential truth: hospitality remains fundamentally human. "The human aspect of interacting with my friends and family... our facial expressions, our body language, the tonality of the way we speak to each other, that is fundamentally what makes a great restaurant experience." AI may help optimize ambience, streamline operations, and personalize marketing, but it cannot replace the social connection at the heart of dining out. Whether you're a restaurant professional curious about implementing AI solutions or simply a food lover wondering how technology might enhance your next dining experience, this conversation offers valuable perspective on what's truly innovative versus what's just marketing hype. As David succinctly puts it: "AI will help us do all of those things quicker, faster and more effectively. But connection is still a solution." Ready to explore how AI is reshaping the restaurant experience? Listen now and discover where technology meets taste in the modern hospitality landscape. Join Hosts Olivia Storelli, Andrew Stevens and Guests weekly reviewing trending technology in the Enterprise.

Hot or Hype Ep 6: AI, Marketing, and the Evolution of Customer Experience with David Ovens

What happens when artificial intelligence meets the deeply human experience of dining out? That's the fascinating territory explored in our conversation with David Ovens, Head of Marketing for Seagrass Boutique Hospitality Group, who brings his extensive experience from packaged goods giants like Unilever to global restaurant brands like Taco Bell. David reveals how AI is transforming restaurant marketing in two game-changing ways. First, content generation has evolved dramatically, with AI now creating restaurant imagery so realistic "it is difficult for the layperson to see the difference between real life and AI-generated life." This technological leap allows marketing teams to produce compelling visuals without disrupting restaurant operations or scheduling complex photoshoots. Even more fascinating is how Seagrass leverages first-party customer data to create emotionally resonant dining experiences. By analyzing booking information and purchase history, restaurants can now recognize returning guests, acknowledge their preferences, and deliver personalized service that makes customers feel genuinely valued. As David explains, "What makes the restaurant sticky is the fact that you as an individual human being feel a sense of connection and appreciation and respect." The conversation delves into thought-provoking questions about the future of AI in hospitality. How far is too far when personalizing the guest experience? Where's the line between helpful recognition and uncomfortable surveillance? Could restaurants eventually analyze different contexts – distinguishing between your business dinners and family outings – to further refine their approach? Join us for this illuminating discussion on the present and future of AI in marketing, where we separate what's genuinely transformative from what remains aspirational. Whether you're a marketing professional, restaurant owner, or simply curious about how technology is reshaping everyday experiences, this episode offers valuable insights into the delicate balance of data, personalization, and human connection. Join Hosts Olivia Storelli, Andrew Stevens and Guests weekly reviewing trending technology in the Enterprise.