Why Most Huge Podcasts Make No Money with Tom Noske

Why Most Huge Podcasts Make No Money with Tom Noske

What actually separates the creators who make it from the ones who don't? Tom Noske has been creating content since 2016. He's built a personal brand that opens doors, a community that converts, and a business that doesn't feel like a prison. But it wasn't overnight. It wasn't linear. And it definitely wasn't without moments where he almost walked away for good. In this episode Tom shares the story of a friend who did everything right…right content, right audience, right strategy…went viral on day 21, gained 160,000 followers in a single day, and never recovered. We chat about: 🎙️ Why building an audience and building a business are two completely different things 🎙️ How to set up a studio that looks incredible with what you already have 🎙️ The one pricing decision Tom made mid-launch that changed everything 🎙️ Why your personal brand is a thermostat, not a sales funnel Follow Tom over @tomnoske (https://www.instagram.com/tomnoske/ [https://www.instagram.com/tomnoske/]) and join time to build here (https://www.timetobuild.live/ [https://www.timetobuild.live/])  Have a guest you want to hear from? Question you want answered? Send me a DM over at  www.instagram.com/alyciachapman_ [http://www.instagram.com/alyciachapman_] or https://www.instagram.com/howdoipodcast [https://www.instagram.com/howdoipodcast]  Watch the podcast on Youtube  - https://www.youtube.com/@HowDoIPodcast [https://www.youtube.com/@HowDoIPodcast]

20,000 Followers in 6 Days. What you need to do Before (and After) you go Viral

20,000 new followers. Six days. One Instagram post. And the reason it actually worked had nothing to do with the post itself. It worked because she was ready.  Most creators aren’t. They get a viral moment, hundreds of thousands of new eyeballs land on their page but it gets stuck. It doesn’t TRULY go viral and within a week…those people are gone. And it’s because there was nothing there to hold them. I'm breaking down the 3 things you need to do before you go viral so that every single one of those new followers has a reason to stick around and the three things to do after you have that viral moment to bring them into your world. We cover: 🎙️ The three things you need to have in place before you go viral 🎙️ The one mistake people make with their links every time  🎙️ What to post the moment a reel takes off to keep new followers in your world 🎙️ The one simple thing 99% of creators never do that will make people share your podcast with their friends Have a guest you want to hear from? Question you want answered? Send me a DM over at  www.instagram.com/alyciachapman_ [http://www.instagram.com/alyciachapman_] or https://www.instagram.com/howdoipodcast [https://www.instagram.com/howdoipodcast]  Watch the podcast on Youtube  - https://www.youtube.com/@HowDoIPodcast [https://www.youtube.com/@HowDoIPodcast]

Your Podcast is now Competing With Netflix … Here’s what the top 1% do with Daniel Smith

You can have great guests, good conversations and a decent setup… and still have a podcast that people scroll past. The shows that cut through now are thinking about a much bigger picture. That’s why I wanted to sit down with Daniel Smith, founder of Head On Agency and the team behind shows like Tell Me More with Olivia Molly Rogers. We chat about:  🎙️ What it takes to build a podcast people care about 🎙️ How to make your podcast stand out in an oversaturated market,  🎙️The guest pitching strategy that helped Daniel land Gary Vee on his podcast You’ll hear:  0:00 - Why Daniel thinks the word “podcast” is holding creators back  5:27 - The content philosophy Daniel uses to make shows more engaging across EVERY platform  13:18 - The process behind building one of Australia’s top podcasts 21:13 - Why your episode length and format could be the reason people stop listening  22:52 - Questions to ask yourself to figure out how you’ll stand out in your niche 26:00 - The show he’s working on right now that’s unlike ANYTHING else 31:16 - What are the top 1% of podcasters doing that others aren’t? 35:50 - The types of content you should be posting (that aren’t just clips of your show) 37:58 - How Daniel got Gary Vee on his podcast! 47:49 - The shows Daniel keeps coming back to 49:19 - Daniel’s advice for anyone waiting until their podcast looks “professional” enough to start  If you want to find out more about Daniel, head over to IG @danul_smitty (https://www.instagram.com/danul_smitty/ [https://www.instagram.com/danul_smitty/]) or visit his agency Head On at www.headon.agency [http://www.headon.agency] Have a guest you want to hear from? Question you want answered? Send me a DM over at  www.instagram.com/alyciachapman_ [http://www.instagram.com/alyciachapman_] or https://www.instagram.com/howdoipodcast [https://www.instagram.com/howdoipodcast]  Watch the podcast on Youtube  - https://www.youtube.com/@HowDoIPodcast [https://www.youtube.com/@HowDoIPodcast]

From 0 Followers to Hundreds of Thousands of Views with Lu and Loz from Ready or Not

How do you grow a show when you start with 0 followers and no personal brand?  Ready or Not was born back in 2022 and co-hosts Lucinda Mckimm and Lauren Treweek have been building their community and audience ever since. But the last 12 months … something has changed. From day one they knew the type of podcast they were creating and how they were different, they built an incredible show that people wanted to listen to every single week. But then after diving into the data they noticed one number just didn’t’ add up. So they changed their strategy … Now they get thousands of views on every reel, their audience co-create their shows and today they’re sharing exactly what they pay attention to now every single week and all of the things they wish they knew years ago. We chat about:  🎙️ What type of episode grows your show (and builds cult audiences) the fastest  🎙️ The best way to secure partnerships when you are just starting out  🎙️ How to leverage AI, trial reels and social media to grow your podcast  Follow Ready Or Not over at - https://www.instagram.com/readyornot.pod/ [https://www.instagram.com/readyornot.pod/] Follow Lucinda here - https://www.instagram.com/lucindamckimm_/ And Loz here - https://www.instagram.com/laurentreweek_/ Have a guest you want to hear from? Question you want answered? Send me a DM over at  www.instagram.com/alyciachapman_ [http://www.instagram.com/alyciachapman_] or https://www.instagram.com/howdoipodcast [https://www.instagram.com/howdoipodcast]  Watch the podcast on Youtube  - https://www.youtube.com/@HowDoIPodcast [https://www.youtube.com/@HowDoIPodcast]

200 Million Downloads & A Netflix Deal with Jemma from The Psychology of Your 20s

Jemma started her podcast at 21, recording episodes on her phone in the back of her Subaru after a breakup, with no audience and no expectation that it would turn into anything. Fast forward, and The Psychology of Your Twenties has reached over 200+ MILLION downloads and landed one of the first podcast deals with Netflix. I wanted to sit down and chat with Jemma because not only has she built an incredible community around her show, but she’s operating at a level most podcasters don’t even realise is possible .. and it all started from following something she was passionate about.  We chat about:  🎙️ How Jemma landed a Netflix deal and what actually happens behind the scenes once you do 🎙️ The growth tactics that took her from zero listeners to millions (without relying on social media) 🎙️ How she built a podcast that people actively recommend to their friends You’ll hear:  0:00 - Jemma’s story before the huge success (you might see yourself in this one) 7:41 - How Jemma balanced a full-time job while building a podcast that eventually took off 9:33 - The unexpected growth driver Jemma credits for getting her podcast to MILLIONS 12:30 - What Jemma would fix first if your podcast isn’t growing 17:07 - Ways to turn passive listeners into an engaged community 21:05 - Structuring your episodes to keep people listening all the way through 26:06 - Why criticism might just mean you’re doing something right 33:43 - The Netflix Deal! 38:24 - What had to change about the podcast to operate at a Netflix show level 41:41 - Does Netflix have any input into Jemma’s topics? 43:58 - What Jemma wants every podcaster to know before signing deals or bringing on partners 48:30 - The psychology behind build trusting and rapport with your online community 52:57 - What Jemma would do differently if she started her podcast again today 56:00 - The podcast Jemma keeps coming back to (she’s listened to all 700+) 57:02 - Her one piece of advice that she wants every podcaster to hear Connect with Jemma on her IG @thatpsychologypodcast (https://www.instagram.com/thatpsychologypodcast/ [https://www.instagram.com/thatpsychologypodcast/]) Listen to The Psychology of Your 20s on Spotify (https://open.spotify.com/show/2HGcJRYrjGnpce6bRp8UXm?si=ec21514e94514837 [https://open.spotify.com/show/2HGcJRYrjGnpce6bRp8UXm?si=ec21514e94514837]), Apple (https://podcasts.apple.com/us/podcast/the-psychology-of-your-20s/id1573710078 [https://podcasts.apple.com/us/podcast/the-psychology-of-your-20s/id1573710078]), YouTube (https://www.youtube.com/@thepsychologyofyour20s [https://www.youtube.com/@thepsychologyofyour20s]) or Netflix (https://www.netflix.com/title/82670765 [https://www.netflix.com/title/82670765])! If you want to hear more about getting podcast brand deals, listen to my episode with Madelyn Carafa on Spotify (https://open.spotify.com/episode/2ZGy189R6OQUiXVa7n2NmF [https://open.spotify.com/episode/2ZGy189R6OQUiXVa7n2NmF]), Apple (https://podcasts.apple.com/cy/podcast/how-to-get-brand-deals-before-you-have-1-000-downloads/id1840086977?i=1000752932160 [https://podcasts.apple.com/cy/podcast/how-to-get-brand-deals-before-you-have-1-000-downloads/id1840086977?i=1000752932160]) or YouTube (https://www.youtube.com/watch?v=PZmy-1JMQxE [https://www.youtube.com/watch?v=PZmy-1JMQxE]). If you’re ready to take action from this episode - Download the Debrief here -  Have a guest you want to hear from? Question you want answered? Send me a DM over at  www.instagram.com/alyciachapman_ [http://www.instagram.com/alyciachapman_] or https://www.instagram.com/howdoipodcast [https://www.instagram.com/howdoipodcast]  Watch the podcast on Youtube  - https://www.youtube.com/@HowDoIPodcast [https://www.youtube.com/@HowDoIPodcast]