6. Identifying your customer

10. AI - A blessing or a curse for creativity?

For our season one finale we have done a mash up of all our experts’ opinions about the tool on everyone’s lips this year - A.I.  It’s not all doom and gloom - everyone has their own take on it. But like it or not, it’s here and when used effectively this can be a game changer for your creative business.  See you next season.  To learn more visit the website: https://thesavvycreative.com.au/ [https://thesavvycreative.com.au/] Follow us at: https://www.instagram.com/the_savvycreative/ [https://www.instagram.com/the_savvycreative/] Watch this chat: https://www.youtube.com/@MaidenMediaOfficial [https://www.youtube.com/@MaidenMediaOfficial] Produced by Sam Blacker: https://thepodcastbutler.com/ [https://thepodcastbutler.com/] Recorded with: Pivotal Conversations  Music by Gen Patrick: https://www.instagram.com [https://www.instagram.com/the_savvycreative/]/genpatrick.wav/ ---------------------------------------- Hosted on Acast. See acast.com/privacy [https://acast.com/privacy] for more information.

9. Marketing 101 for a Creative

For our final interview for Season one, we talk with marketing guru Alison Dean about marketing foundations for any creative, freelancer and small business owner.  Alison explains marketing so simply and has practical advice to get started, taking what can be an overwhelming subject into bite sized digestible tips.  The Peppermint Group [https://www.thepeppermintgroup.com.au] Building a Brand Story [https://www.amazon.com.au/Building-Story-Brand-Clarify-Customers/dp/0718033329] Alison Dean: LinkedIn [https://au.linkedin.com/in/alisonldean] https://www.instagram.com/thepeppermint_group [https://www.instagram.com/thepeppermint_group] To learn more visit the website: https://thesavvycreative.com.au/ [https://thesavvycreative.com.au/] Follow us at: https://www.instagram.com/the_savvycreative/ [https://www.instagram.com/the_savvycreative/] Watch this chat: https://www.youtube.com/@MaidenMediaOfficial [https://www.youtube.com/@MaidenMediaOfficial] Produced by Sam Blacker: https://thepodcastbutler.com/ [https://thepodcastbutler.com/] Recorded with: Pivotal Conversations  Music by Gen Patrick: https://www.instagram.com [https://www.instagram.com/the_savvycreative/]/genpatrick.wav/ ---------------------------------------- Hosted on Acast. See acast.com/privacy [https://acast.com/privacy] for more information.

8. How to write a killer grant application

Applying for grants and funding can be intimidating, but in this episode Olivia Everitt pulls back the curtain on how to put your best foot forward when preparing your application.  And she is very equipped to have this conversation. She has been a professional grant writer, project coordinator and workshop facilitator working across the arts, economic development and not-for-profit sectors since 2010. Olivia is incredibly generous with her knowledge of how these funding bodies work and what a strong, competitive application looks like.  Olivia Everitt [https://www.oliviaeveritt.com] Barefoot Investor [https://www.barefootinvestor.com] Creative Australia [https://creative.gov.au] Arts Projects [https://www.artsprojects.com.au] Arts Queensland [https://www.arts.qld.gov.au] Regional Arts Development Fund [https://www.arts.qld.gov.au/regional-arts/radf] Regional Arts Fund [https://regionalarts.com.au/regional-arts-fund] Olivia Everitt: LinkedIn [https://au.linkedin.com/in/olivia-everitt-b0368467]https://www.instagram.com/oliviaeverittprojects [https://www.instagram.com/oliviaeverittprojects] To learn more visit the website: https://thesavvycreative.com.au/ [https://thesavvycreative.com.au/] Follow us at: https://www.instagram.com/the_savvycreative/ [https://www.instagram.com/the_savvycreative/] Watch this chat: https://www.youtube.com/@MaidenMediaOfficial [https://www.youtube.com/@MaidenMediaOfficial] Produced by Sam Blacker: https://thepodcastbutler.com/ [https://thepodcastbutler.com/] Recorded with: Pivotal Conversations  Music by Gen Patrick: https://www.instagram.com [https://www.instagram.com/the_savvycreative/]/genpatrick.wav/ ---------------------------------------- Hosted on Acast. See acast.com/privacy [https://acast.com/privacy] for more information.

7. Changing Lanes

This episode is about changing lanes or pivoting from one career to another and I’m joined by the incredible Anna Mackenzie - Portfolio Career Mentor and Writer of the popular newsletter Anna Mack’s Stack. Often a creative’s bank account is supplemented by another source of income or as I like to call it “The day job”. Realistically a gig career is going to have ebbs and flows and so it makes sense to stack your skill set and monetise in a way that creates freedom and flexibility.  We discuss the practicalities of working this way, how to get started and the biggest hurdles to overcome before taking any kind of career leap.  Anna Mackenzie [https://www.annamackenzie.com.au] Tiny Beautiful Things [https://www.goodreads.com/book/show/63193458-tiny-beautiful-things] Dear Sugar [https://cherylstrayed.substack.com] Ladybrains [https://open.spotify.com/show/1xPrpnDEgPmIGpiedUS8d2] Big Magic [https://www.goodreads.com/book/show/24453082-big-magic]  Ikigai [https://www.forbes.com/sites/chrismyers/2018/02/23/how-to-find-your-ikigai-and-transform-your-outlook-on-life-and-business/] Anna Mackenzie: LinkedIn [https://au.linkedin.com/in/annaclmack] https://www.instagram.com/annaclmack [https://www.instagram.com/annaclmack] To learn more visit the website: https://thesavvycreative.com.au/ [https://thesavvycreative.com.au/] Follow us at: https://www.instagram.com/the_savvycreative/ [https://www.instagram.com/the_savvycreative/] Watch this chat: https://www.youtube.com/@MaidenMediaOfficial [https://www.youtube.com/@MaidenMediaOfficial] Produced by Sam Blacker: https://thepodcastbutler.com/ [https://thepodcastbutler.com/] Recorded with: Pivotal Conversations  Music by Gen Patrick: https://www.instagram.com [https://www.instagram.com/the_savvycreative/]/genpatrick.wav/ ---------------------------------------- Hosted on Acast. See acast.com/privacy [https://acast.com/privacy] for more information.

6. Identifying your customer

In this episode I chat with Natalie Lynch, Digital Producer and Founder of Cinch Media.  It’s so important to understand your target market and we look at both understanding and crafting strategy to reach both your product/film’s target audience and also your own customer - ie. Who is going to give you work and opportunities? We talk a lot about content in the episode and it directly relates to the prior episode with Carmel so if you haven’t listened chronologically - go back and listen to episode 5 first.  Legally Blonde [https://www.imdb.com/title/tt0250494/] Cinch Media [https://www.cinch-media.com.au] A Company of One [https://www.amazon.com.au/Company-One-Staying-Small-Business/dp/1328972356]  Screen Vixens [https://www.screenvixens.com/offers/mRr2wsSC/checkout?coupon_code=BACKSTAGEFIRSTMONTHFREE] Natalie Lynch: LinkedIn [https://www.linkedin.com/in/natalie-lynch-335a1790/] https://www.instagram.com/nat_cinch_media [https://www.instagram.com/nat_cinch_media] To learn more visit the website: https://thesavvycreative.com.au/ [https://thesavvycreative.com.au/] Follow us at: https://www.instagram.com/the_savvycreative/ [https://www.instagram.com/the_savvycreative/] Watch this chat: https://www.youtube.com/@MaidenMediaOfficial [https://www.youtube.com/@MaidenMediaOfficial] Produced by Sam Blacker: https://thepodcastbutler.com/ [https://thepodcastbutler.com/] Recorded with: Pivotal Conversations  Music by Gen Patrick: https://www.instagram.com [https://www.instagram.com/the_savvycreative/]/genpatrick.wav/ ---------------------------------------- Hosted on Acast. See acast.com/privacy [https://acast.com/privacy] for more information.