Thrust and Drag, Part 1: A System to Keep Momentum

15 Min(ish) Skill: Script the Start and End (ITS Classic)

Today, we'll talk about one of the most effective methods to do hard things we've found at Tacklebox: Scripting the start and end.  * Tacklebox [https://gettacklebox.com] * Alternate Nostril Breathing [https://www.youtube.com/watch?v=G8xIEzX40bA] * Jr Jr - The Speed of Things [https://open.spotify.com/album/3gH9OXHGwEdf1HmY6u4mDR?si=U0UP5-q8RLusia2QRVeTyw]

Thrust and Drag, Part 1: A System to Keep Momentum

Today we'll talk about thrust and drag, the components of momentum. Momentum is the lifeblood for startups, but most people leave it to chance. By focusing on the inputs of momentum - thrust and drag - you can build systems to ensure you keep moving forward. Gaps kill startups. This system removes them.   * Byldd [https://app.youform.com/forms/x5nutpw4] * Tacklebox [http://gettacklebox.com/] * Song where Taylor Swift burns Jake Gyllenhall [https://open.spotify.com/track/4CkgMiMqZ5JzW9iYXSTMTL?si=9466bcc70ac141e1]

A Framework to Make Sure You're Building Something Useful

Today, we'll talk through a framework that'll help you evaluate whether you're building something useful enough to anchor a business. Most startups fail because the thing they built doesn't make a big enough dent in their customers lives. We'll make sure you don't make this mistake with help from Habit Kangaroo, a startup Brian ran back in 2014, and a GMAT training program his friend ran that helped people get into Harvard.  * Tacklebox [http://gettacklebox.com/] * Byldd [https://app.youform.com/forms/x5nutpw4] * Greenlights [https://www.amazon.com/Greenlights-Matthew-McConaughey/dp/0593139135] 0:30 Building a Wildly Useful Startup 2:12 Why Measuring Usefulness is Hard 7:00 Byldd [http://byldd.com/] 7:53 Habit Kangaroo 12:50 The Usefulness Framework 13:24 What is your Secret? 13:51 Three Categories of Secrets: Customer 14:45 Three Categories of Secrets: Acquisition 15:16 Three Categories of Secrets: Product 17:08 Rivers and Dams 19:00 GMAT over 700 Product 23:02 Hire Yourself

Running a Concierge MVP Live (feat. the four-step Concierge MVP framework) ITS Classic

Today, we'll run through a Concierge MVP example live on the pod. Brian chooses an idea specifically because someone wrote in and said it was "un-Concierageable," which isn't a word but is the reason this podcast exists. We go through the four-part framework that'll help you build a Concierge MVP - The Three Components of Wild Success, Acquiring Customers, The Test, and Feedback Loops. And we get a little help from an alum helping people get grants and our old friend - the Monkey on the Pedestal.  * Tacklebox [https://gettacklebox.com] * The Luge [https://www.youtube.com/watch?v=FrnhWOKkgDY] * Tackle the Monkey First [https://blog.x.company/tackle-the-monkey-first-90fd6223e04d] * Miro 00:30 The Concierge MVP 02:05 The Grant Concierge MVP Example 04:56 Pushback 06:30 Smooth Jazz [https://gettacklebox.com] 07:00 David’s Idea 09:23 Concierge MVP Step One: The Three Components of Wild Success 10:43 Monkey and the Pedestal 14:08 Concierge MVP Step Two: Acquiring Customers 18:22 Concierge MVP Step Three: The Test 21:03 Concierge MVP Step Four: The Feedback Loop 22:52 The End - 85% of the Way There

Three Shortcuts to Actually Help You Get Started On Your Idea

Today, we talk through the Silk Sheet Problem - how to do something new and hard when your life is fairly... comfortable. We help a listener get started on their idea - an AI tutor's assistant - with three shortcuts to set their life up in a way that makes it easier to start a startup than to not. We talk through Just-In-Time Prep, Forcing Functions, and life design. This episode is meant to be a blueprint for you to take action and keep momentum.    * Tacklebox  [https://gettacklebox.com/] * Kevin running from the furnace [https://www.youtube.com/watch?v=M-ceJ5_Q4bs] 00:34 Intro 03:30 The Idea: AI for Tutors 07:27 Jazz - Customer Interview Workshop [https://gettacklebox.com/workshops] 07:57 Just-In-Time Prep 11:55 Search for Hooks 14:14 The Three Step System 15:40 Forcing Function Examples 18:13 Reinforcing Markers 20:06 The End: Jump in the Ocean